Rankings are important, but what do you really need? Under）

This article will continue to discuss the optimization factors in network marketing.

5, page optimization

Page optimization is the key to the success of optimization, it is not an independent process, but a continuous monitoring process. When you do SEO, you need to keep a balance between keyword positioning, usability, http://www.aliyun.com/zixun/aggregation/11116.html "> website architecture, and other elements." Seoer are manipulating all this, hoping to create a perfectly balanced page for visitors and search engines.

6. Social media/Links

Compared to the traditional link building, we tend to use social media, because its audiences are more targeted. Link building is purely for "link 2.4bn" (the quality of the reverse link, Google judge the weight of the site a factor) and get links. Social media can take advantage of targeted audiences to gain access to links, visibility and branding. So, instead of getting a link for "link 2.4bn," You get links and "link 2.4bn" for your audience.

When using social media, each link is delivered and disseminated, and even more links are generated to reach more potential audiences. In any case, links are an important part of the process.

7, analysis

No analysis of the optimization, just like for a date to dress up, did not look in the mirror to see the effect went out. Analysis can provide you with the feedback you need to understand why people respond in this way, it can help you plug holes and open up more opportunities for success.

8, SEO Maintenance

SEO is not set up, you can put that regardless, it is a continuous optimization, review, analysis, adjustment process, there are always some new problems will be found and repaired, there are always more keywords can be used, there are always some elements can be improved.

SEO maintenance can also keep your SEO fresh and interesting. In order to compete for the top spot, your competitors will actively attack you, the inactive SEO will only make opponents easier to succeed.

9, PPC

For SEO activities, PPC is not necessary, but it can be a valuable asset. About 30% of searchers click on paid ads, and if they don't use PPC, they lose 30% of the traffic. Not only that, SEO also carry out PPC ads, to help fill the poor performance of SEO places, and can improve brand awareness. The result is more traffic and higher sales.

You can imagine that it would be expensive to apply all of this to an optimization activity. But if you remove any one, you lose an important part. Similarly, any of these "jerry-cut" words may also allow you to move forward, but the pace is not what you want.

This is the budget that you have to balance expectations and effects. If you lower your budget, you have to lower your expectations because you will get lower results. Increase the budget, you can increase the expectation, because it will increase the effect. If you remove an element, you may be able to achieve better results in one respect, and others will be difficult to say.

For example, even if you get ranked, but no one converts to the buyer, what is the point? Alternatively, you can test and make sure that your conversion rate is high, but if there is no traffic to your site, then there is no place to go until you dress up. If you want to generate traffic through social media, but the site is not optimized for a specific keyword type of searcher, you will find that the jump rate is higher than usual.

Unfortunately, too many people think of these as individual individuals and can add or remove them at will, of course, but you can do so by collaborating with them, because they have a common goal: success.

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