Rankings are important, but what do you really need?

In the past, SEO is used to improve search engine rankings, now, although this is still the main function of SEO providers, but not all.

If you want to be competitive in the marketplace, you need to find a supplier that can provide a ranking service for your former search engine. In fact, if your SEO only knows how to throw the keyword you want to rank on your http://www.aliyun.com/zixun/aggregation/18434.html > site page, then we can tell you You don't get the value you deserve.

In today's world, relative to the promotion of site rankings, SEO is widely used in network marketing. Next, we will talk about some optimization elements in network marketing.

1. Keyword Research

Keyword research is one of the most important elements in the process of optimization. Although it's more important than the site architecture, you still need to do some initial keyword research to build the right Web site architecture.

Take the time to study your core terms and think about how you can apply them to your site. When building a website, be sure to add your key keywords and create sections and pages around the user's search pattern.
Next, you need to do more research and planning to ensure that each page is maximized for the target audience.

2. Website architecture

A solid architecture is the foundation of all online marketing efforts. If your site is not built in a search engine friendly way, you will have some difficulty optimizing the index data for your search engine, and you may also encounter usability problems with visitors.

In the beginning, do some basic keywords and information architecture (such as Web site flowchart) research to determine the structure of your site navigation and Web pages, based on your keyword research to build these, but also remember the preferences and expectations of visitors.

3. Usability Testing

To increase sales, let more people come to your site and improve conversion rates. If you simply increase the number of visitors, but do not take the strategy to improve the conversion rate, this is tantamount to filling the loopholes in the bucket of water, of course, if you speed to a certain degree, you will eventually be able to fill the barrel. However, if you plug the holes in, you will be able to fill the bucket faster and save a lot of water.

If you are doing SEO when this happens, you waste is not water, but money. Most companies use "plug" to plug the site's "loopholes" to facilitate some immediate sales, and then when the problem is corrected, think about how to bring more traffic.

Testing is an important part of this process. Test each change to see if it really improves the effect. If not, change it back; if it works, keep it that way and make the next improvement test.

4, copy

A good copy is essential if you want your content to perform the conversion duties well. There are too many people who write words for words but don't realize it is an extremely important part of persuading others and turning searchers into buyers.

If you don't have a good copy on your Web page, be sure to have a bunch of good words and/or beautiful pictures. Visitors read the copy because it lets visitors know what you can offer, the quality of the product or service, and it tells them what to do next, or provides them with more ways to find the information they need.

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