Rationalization operation and final form of e-commerce logistics

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E-commerce Logistics distribution Rationalization operation: (Warehousing process by Yang Shilai detailed explanation, he is stronger than me in this piece)

This point we according to the small and medium three kinds of electric company to carry out (only for online shopping, DM and electronic purchase is not included, if necessary, we should clap, I again open paste detailed way)

3PL Company Classification (only talk about cod, non-cod market is more mature)

A． Direct battalion of the whole network type: such as home urgent send (barely a), EMS, Shun Fung (region is not enough, to avoid a strong) and so on

b． Join the whole network of the country: such as the Stars nasty, dongming (struggling), ABC (difficult to distinguish, because there are some is and is the purchase, some are joined, temporarily classified as joining), etc.

C． Direct Regional Distributors: Most of these are only for a large area or a city of cod distribution business, in the north and the vicinity of a lot of such companies, do not do cross-regional services, rebate and distribution of more flexible, at present more than by the large electric operators of pro-Lai, such as excellent when, M18, such as some of the large electric dealers adopt the way, the cost is lower

D． Join the regional distributor; TNT, etc. the current mode of operation is doing so, while there are some areas or cities in the nature of The courier company will also operate like this

E. Electric Dealer's own distribution company; century excellence, Jingdong Express, New Egg Express, red Children Express and so on

Strategy analysis

This policy analysis is due to the fact that in the process of delivering a delivery service, product items (such as red wine, diamonds, everyone electricity and other high value, special shape, volume, etc.), single price, volume and other factors, there will be distribution price and service inconsistency, in some and do not discuss these special items of logistics services, More for some ordinary product logistics operation strategy (of course, the old rules, the palm of the sound, applause more, I opened a separate post to discuss, hehe)

To enter a topic:

Small electric Dealer's logistics distribution Operation strategy: small electric power business biggest difficulty is, does not have the quantity support, and the order concentration regional is not strong, cooperates in the 3PL very hard to obtain very idealized price, so the operation small electricity merchant in the logistics cost will be heavier. In the case of no guarantee of prior orders, there are several solutions

1. The use of a type 3PL company's operating cooperation, the cost will be slightly higher, but the order distribution and rebate will be more secure, there is no better solution in the interim program

2. Please refer to Beijing fat little fat (yang General) practice, the regional class of small electric dealers together, accumulate orders, obtain the conditions of negotiations with the 3PL, to obtain a more advantageous tariff

3. With the use of similar hair brother (hair Network) logistics platform for shipping, most of the operational risk transferred to the 3PL or 3PL agent

4. Prior to the use of regional strategy of cod, focusing on the promotion of local cod first operation, the other areas of the use of paragraph to the delivery or similar Alipay mode of transaction, reduce the risk of logistics rebate and malicious orders, in the local cod consumption strength after full, Re-radiation other peripheral areas or another battlefield copy original successful way to operate

Analysis: Small electric dealers in the efficiency of the rebate (except the 2nd) Most of the efficiency of large and medium-sized electric operators such as fast, because of the low price of goods (excluding those similar to the sale of diamond products) 3PL will generally require, two return a week, a Monday return, or even half a month and one months return, In the security of the Fund did not get the best guarantee (just refers to most businesses, some very small businessmen can also do the required 3PL daily rebate)

Returns and other businesses do not most of the difference, but in the logistics costs and rebate time will be more passive, of course, if there is a potential for small businesses (there are VCs, the background is very tough, etc.), some 3PL will take the initiative to upgrade the service to a better level, and even some 3PL use buyout form to get this type of Small business pro-Lai In order to obtain a longer-term partnership.

Medium Electric Dealer's logistics distribution Operation strategy: the difficulty of logistics and distribution of medium electric power companies is that there are more orders, lower efficiency and low return efficiency, and the logistics cost will be quite amazing in the absence of a perfect logistics system (WMS TMS CRM ERP, etc.), and the logistics distribution cost is comparatively lower than that of small businesses. , so the cost of medium electric power is mainly reflected in the cost of operation, rather than the distribution of 3PL cost, for the medium of the electric business has the following recommendations:

1. Medium-sized electric dealers in the long-term cooperation with the 3PL, there are enough orders to go with 3PL to talk about the benefits of the two sides, including quality of Service control (KPI), cost control (transport and distribution packaging, such as other value-added additional services price negotiations), Financial risk control (rebate cycle, exception processing, claims, etc.), The operation process is coordinated by both parties (SOP). These basic indicators are essential and effective tools for safeguarding the interests of both parties.

2. The establishment of a sound logistics system (WMS TMS CRM ERP) to support the operation of the entire logistics system, to perfect the system and reasonable sop to complete more of the original manual operation of the process, the entire flow of the operation of the process to comb, relying on the number of people can not solve the problem, from the cost and operational point of view, Must be a sound system and a reasonable flow of business support to the lowest cost to complete the maximum workload. (Very important)

3. The medium electric dealer chooses 3PL The logistics operator, because the logistics distribution cost and the efficiency reason, most of them will be concentrated in category A and C (more c), the category A is mostly to support the category C not reach the area, as a supporting nature, the advantages of a category is the focus of the regional coverage, a few blind spots, the disadvantage is higher prices, Rebate cycle and return cycle is too long, a small number of regional orders to choose (the power of the more helpless choice). And the reason that the medium electric power trader chooses the C class operator, in the C class for the regional or urban nature of the Cod distributor, in the distribution, rebate, return of the process will be more flexible, most can do the next day return money, in the distribution of quality of service because of the small coverage area, operators and regional networks are mostly straight camp, So the control strength will be stronger. And because is the regional distribution, the price will have the advantage (generally for the same city price). Operation Flow: Interval transport + interval distribution business according to the actual production of the order distribution, according to the order distribution area to carry out the order stowage, by the trunk transport operators in a region of the order set packaged after shipment to the order set of the city or region (trunk transport prices), the local distribution company after receiving goods, unpacking sorting, According to the actual order information again delivery (city delivery price), rebate is in the day after delivery, will be the same day delivery of all orders of the details of the report, sent to the letter to the client, to carry out an immediate reconciliation business, the successful delivery of the order bill check clearly after the daily rebate business, Unsuccessful delivery of the client after the verification of the return processing, the ease of delivery orders by the principal to verify the temporary storage of the local, for distribution processing. Freight charges + City distribution fee for the medium electric business, it does have a lot of cost control of the attraction. PS: There are many DM companies, electric companies are more willing to use such a way, such as M18, Acorn International, etc.) (there is also the local construction of the warehouse, inventory of the practice to assist, then I declare that I am talking about distribution, the details of the warehouse from Yang to explode the material, of course, the construction management of the warehouse, including replenishment strategy, move the warehouse strategy, Standby strategy, reader want to see, to seek Yang Total, Yang always don't talk, dinner, I open new stickers, hey

Analysis: Medium electric power business order quantity is quite considerable, most reach three digits of order quantity, the quality of the distribution has a strong demand, and focus on the security of money and return (semi-refund) of the timeliness, so the requirements on the return of the strict requirements, the general demand for immediate rebate, or the next day rebate, the most pro-Lai method for outright buyout strategy. Medium Electric dealer for 3PL requirements will generally require a certain amount of risk gold, as far as possible to ensure the security of money, although it is meaningless behavior, but only the risk of a more helpless approach, because before also had a 3PL overnight disappeared, so that the electrical business is very painful experience. Therefore, the medium-sized electric power companies in the choice of 3PL will undergo a number of verification work, and as far as possible to find some of the industry in the cooperation of the large electric operators to cooperate with the 3PL operator, so there will be a number of electrical operators of the logistics operators have overlapping phenomenon. The core difficulty of medium electric power Trader is: Control cost, control cost, control cost!

Large-scale electrical business logistics and distribution Operation strategy: Large electrical Business logistics operation is difficult to fully meet customer service needs, but if the customer's service needs are to be met, it means higher costs (such as equipment, personnel, systems, CIS), which are often done well, We think that it should be, but when it is not in place, it is smack. But the customer is very tolerant to other non-well-known electric dealers, for large electric business, customers in the process of consumption, their consumption requirements will be more and more stringent, which also led to some customers for some large electric dealers in some details of the service requirements, small details, service slightly dissatisfied, will directly affect the production of rejection, For large business, customers like children, must spoil him, meet him, or customers will not be satisfied with the start, of course, the majority of customer demand is the electrical business needs to meet and improve from the process, as a small number of malicious customers to put forward the rationale of the request, in the circumstances can not be satisfied, will adopt a cryogenic treatment, and most influential complaints are from this type of customers, so the plight of large electric dealers in addition to control costs, the main difficulty lies in how to meet the needs of a variety of customers, so as to further improve their service system to achieve a very idealistic process, Let all customers feel that shopping is a kind of enjoyment, the improvement of the enterprise is basically successful. But at this stage for the logistics and distribution services, very little (almost no) a 3PL can do the electricity dealers to 3PL requirements, the requirements of the power of 3PL, in fact, is the customer's requirements for the electrical business. Distribution of time, quality of service, return money returns efficiency. Because of the status of the electrical service, the only face-to-face contact with the customer is the terminal last kilometer of the distribution staff, delivery staff at the time of delivery, for customers, the representative is not 3PL enterprises, and electric companies, distribution staff to provide services, good or bad, customers will direct feedback to the electric business enterprises, not 3PL enterprises , so customer service needs are increasing, today's 3PL service is not able to fully meet customer requirements of the electrical business enterprise, in order to achieve as far as possible to meet the actual needs of customers, if large electric dealers in various costs and operational strategies to consider, resulting in 3PL from the construction of logistics Team Services and demand improvement, For large electric dealers, there are several suggestions:

1 This type of electricity dealers in the distribution requirements are the highest, customers for this type of electrical business requirements are almost harsh, so in the system and SOP than the small and medium-sized electric operators slightly better, when attracting customer service requirements on the SOP and system improvement, will also increase some semi-automatic, Fully automated logistics equipment to replace more people working in the sector, let the error rate to the lowest manageable point, because the cost of equipment can be shared, in a way is a long-term cost reduction of an important step, improve the internal operation process, with a manageable point of the lowest cost to complete the maximum workload.

2 large electrical business logistics and distribution operations are generally C-class + self-built logistics; The reason for choosing C class in the Medium Electric business section mentioned, not to look at the reader please look, the reasons for the logistics and the need to achieve results in this section 3rd explained. (Note: Since the building of the warehouse this is Yang's total sphere of influence, I was forced to force Yang always out of dry goods, we come together)

3 Self-built logistics: I do not talk about the warehouse, key logistics distribution bar; 1 The current 3PL operator's service quality can not meet the customer's requirements for the Electric Dealer 2) The current 3PL in the rebate and return can not achieve the acceptable efficiency of 3 the current 3PL in the provision of some MKT, The price of value-added services such as packaging processing is too high and the effect is not obvious 4 in dealing with abnormal parts and claims, the effect is not obvious 5 the logistics distribution cost is lower but the operation cost is high

4 cost analysis; I have had a reply to explain before, logistics operating cost and logistics service cost difference and value; self-built logistics in logistics operating costs will be high, because of the related to HR costs, equipment costs, loss costs, operating costs, site costs, such as a series of costs, And the cost of outsourcing 3PL is only one distribution cost, however, large electric dealers still use the high cost of self-built logistics mainly, their own logistics distribution team all the operation of the project are controllable, including, service quality, rebate refund, exception processing, link control, such as node. Other more valuable service is that the team will provide some value-added services that are not currently available in the outsourced 3PL, such as wearing the work clothes of the electric business enterprise to distribute, is actually a mobile live advertising, additional mkt, in the distribution to the customer's some recommended and guided work, With good logistics activities and communication methods to achieve a lower rejection rate, such as lower return rate, from better service to increase the strong customer satisfaction, so that customers really feel the joy of shopping. And in these services provided at the same time, the actual is to increase the power of the market reputation and market reputation, more customer recognition, so as to achieve a promotion from the service to achieve a value-added service to produce sales. This point in the current outsourcing of 3PL is not up to, the excess logistics cost of expenditure for more value a system value-added services to drive more orders to generate and create a better consumer experience, thus driving the overall consumer environment and good development trend!

Analysis: Large electric dealers are faced with the elimination of cost control, process optimization, the core is how to maintain a stable sales and stable development trend, this comes from the provision of better services that can make most customers satisfied.

Core: To optimize the SOP and system to more meet the larger consumer groups, from the customer point of view, to increase more humane service measures, so as to occupy a greater market share to ensure the steady development of the company.

Customer satisfaction is preferred!

E-Commerce Logistics final form (idealized):

Supply Chain service provider: The effect is that the manufacturers direct delivery to supply chain service providers, all the transportation, storage, sorting, processing, packaging, promotion, sales, capital withdrawal, RMA After-sale, customer service, customer management and a series of ancillary services are completed by the supply chain service providers, This is my personal thought of the ultimate form of E-commerce logistics, is supporting the supply chain services!

1. The above argument, only for personal advice, operation is risky, please be cautious!

2. The above argument, does not include the special industry and special product products of the enterprise and DM, electric purchase and other industries, only the network to buy enterprises reference.

3. The above argument, for distribution only part of the argument, warehousing does not involve

4. The above argument, there will be some differences in the place, please understand, I do not 10 years of electrical business logistics, just getting started, some differences, you see Understanding

5. If you have any objections, please suggest that more rationalization procedures and solutions are generated through the actual experience of everyone, your proposal I will be integrated after another post discussion