RBS analyst: Shanda cultivates cloud business to grow in the long term

According to the 2011 second http://www.aliyun.com/zixun/aggregation/11996.html "> Quarterly results, released by the Shanda network August 31, the RBS analyst reported Shanda's second quarter of 2011 revenue was 1.71 billion yuan, the chain growth of 5%, an increase of 26% Year-on-year, to meet analyst expectations and Bloomberg average expectations.

RBS analysis reported that in the new business, Shanda recently carried out its cloud computing technology, public testing, Shanda believes that fewer competitors in the field, and a grand long history of operations and rich technical personnel resources, will help the business to maintain long-term growth.

At the same time, Shanda recently launched its target advertising business on the cool 6 platform. In the second quarter of 2011, 20% of the cool 6 revenue came from targeted advertising, and the company hopes to expand the business to online gaming and literary platforms in the future after Cool 6 proves its success.

Analysts expect the revenues from the Shanda gaming business to grow steadily, and the nurturing of emerging businesses such as cloud computing and advertising will take time to nurture, but it is expected to grow over the long term and maintain a "hold" rating.

(Responsible editor: The good of the Legacy)