Rebate NET will push O2O service vertical is the direction

Absrtact: Rebate NET CEO Ge Yongchang recently, the network shopping rebate mode of the Electric Business Guide website return to the net CEO Ge Yongchang in the interview with Tencent Technology, said, at present, the electric business Shopping guide industry has changed a lot, before our shopping guide is platform-oriented shopping guide, for example, I

Rebate Network CEO Ge Yongchang

Recently, the network shopping rebate model of the Electric Business Shopping Guide website-rebate NET CEO Ge Yongchang in the interview with Tencent Technology, said at present, the electric business Shopping guide industry has undergone a great change, "before our shopping guide is platform-oriented shopping guide, for example, we have to guide users to different platforms, such as the Guide to Taobao, Jingdong, No. 1th store such , this year we began to guide users to the brand shop, to help users find better shops, better brands. ”

Ge Yongchang that at present, the focus of the shopping center across the platform to shop shopping guide, although the platform is more and more mature, but the shop is more and more, the customer's access to traffic more and more difficult to obtain, these shops opened in the platform, if not a good drainage capacity, user access capabilities, their business is also very

"Now 2012 that wave of the entire electric power business has not been so hot, now the capital market to the shopping guide industry, in fact, stronger than the 2012." Ge Yongchang so stressed.

Ge Yongchang judge the future of the electric chamber more and more fine differentiation, "Do Shopping guide to choose the crowd first, do women or family users, I think the future shopping guide will be professional, vertical development, will continue to a more vertical, better experience to develop." ”

According to Ge Yongchang revealed that the second half of this year, rebate network will do the line rebate business, through the offline market to develop its O2O services.

The following is an interview transcript:

Moderator: Everybody Tencent netizen Good, today we are very happy to interview to return the net CEO Ge Yongchang, please ge always with Tencent Netizen to say hello.

Ge Yongchang: Everybody Tencent netizen Good, I am the return net CEO.

Moderator: We know that the electric business shopping Guide This industry is very hot, a period of time before Mushroom Street to get 200 million dollars of financing, you have also received 20 million of the financing, is actually a very large amount, this year compared to last year what is the difference?

Ge Yongchang: Since last year, the Electric Business Guide has changed a lot, one of the main is to return to the net as a representative of the price for the sales guide, including we are in fact also in the constant upgrade, for example, we have been shopping guide for the platform, for example, we will guide users to different platforms, such as lead to Taobao, Beijing-east, Shop 1th, this year, we began to guide users to the brand shop, helping users find better shops, better brands.

Moderator: Specifically, the rebate net compared to the beautiful and mushroom street The biggest difference is where?

Ge Yongchang: Beauty says and Mushroom Street they are helping young female users find more fashionable clothes, its positioning is the positioning of young women, we are more popular positioning of men, women and men in fact can be our users, we provide value, not to help you find good clothes, but to help you find better cost-effective things.

Moderator: I see a lot of electric buyers in the transformation, Taobao they are not very supportive of the electric Business Guide, rebate network for the big platform is not very supportive of the phenomenon how to see?

Ge Yongchang: Yes, from the micro-letter that's nothing to say, because the micro-letter has no electricity quotient, Taobao's attitude to the shopping guide is not to say not support, it should be said that the hope that this industry has a more healthy development, this year it has issued a lot of support policy, in many business with us have a more profound understanding, Outside the understanding of Taobao Shopping Guide does not support, I think just for certain customer situation, does not represent the entire industry policy.

Moderator: In general, the two-year electric business industry is more and more mature, compared to the previous people to the electric business shopping guide That kind of enthusiasm is not a few years before the fire.

Ge Yongchang: You said it was a big change, at present, the center of the shopping guide across the platform to shop shopping guide, although the platform is more and more mature, but the shop is more and more, customers access to traffic more and more difficult to obtain, these open in the platform of these shops, if not a good drainage capacity, user access capabilities, Their business is also very difficult to do, so these shops on the outside of this flow, platform, the effect of paying such a shopping platform is very welcome.

Moderator: We see now the U.S. capital market for China's electricity quotient website overall impression is getting better, this year regardless is gathers the United States, only the product will market value are more and more, the capital market positive to the electric business shopping guide have what some chain reaction?

Ge Yongchang: This is certainly a positive reflection, he is optimistic about China's entire electricity market, electric business Shopping Guide is a part of the electricity market, the entire ecological chain has a better development, the ecological enterprise will have better development, the first half of the shopping guide company financing is constantly increasing.

Moderator: Compared to 2012, 2013, 2014, what do you think the biggest difference between the capital market and the shopping guide site?

Ge Yongchang: It should be like this, now the 2012 wave of the entire electric power company has not been so hot, especially in the last two years, the U.S. listing of electric dealers have received a great return, because these investment enterprises, these VC from the electric business enterprises to obtain very large returns, So they now put the entire fund will continue to the first line of entrepreneurship inside, so from my perspective, now the capital market to the shopping guide industry, in fact, stronger than the 2012.

Moderator: How many Members do you currently have? What are the criteria for rebate?

Ge Yongchang: At present, we have 50 million of users, rebate high to reach more than 30%, low in about 5%.

Moderator: Specific and business is how to cooperate with the way?

Ge Yongchang: Equal to the merchant put his goods on my platform to promote, my users can get more cost-effective goods, businesses can get users, but also to obtain an order, so that the whole chain is such a son.

Moderator: What do you think of the long-term development of electric business shopping guide website?

Ge Yongchang: Will be more and more fine differentiation, do shopping guide to choose the crowd first, do women or family users, I think the future shopping guide will be professional, vertical development. I think the shopping guide business will continue to a more vertical, better experience to develop.

Moderator: Specific Rebate net you will have some action in the second half of this year? What do you do when you move the end of this piece?

Ge Yongchang: Our second half of the center of gravity first brand shopping guide this piece continue to develop, the second we will do offline rebate business, offline is also our most optimistic about a market, we through the offline market to develop our O2O services.

Moderator: What about offline rebate?

Ge Yongchang: Offline Rebate We will work with Carrefour, Wal-Mart and PetroChina's major department stores, and the progress should be very smooth.

Moderator: In general, he already has a large user stream.

Ge Yongchang: Now users are constantly running to the line, in fact, under the line of the customer's desire for greater, how they get more users, so that users more loyal to them, they hope to cooperate with us to get a better exploration, we want to provide users with a line online rebate.

Moderator: Can you disclose the data on the moving end?

Ge Yongchang: Our mobile revenue is now accounted for 70%, our business is mainly a piece, a rebate of the main app, one is the brand super return, there is a 9.9来 to do a product, 9.9 of the product is now very fast development.

Moderator: Specifically you mean the brand special sale, do you have the goods?

Ge Yongchang: We cooperate with the brand, he provides goods to come here, a click will jump to his various brand shop inside buy, we are doing shopping, we do not make a deal.

Moderator: How to do different products?

Ge Yongchang: Or look at its gross margin, on average, I can get 30% to 40% of the rebate to the user, covered by the brand from Apple to some snacks, cosmetics are covered, Nike, Adi have, we are with the brand licensing business cooperation, quality or security, Why they can give us such a big rebate to us, because now the entire flow of the cost of acquisition is very high, with our cooperation to ensure that he paid the cost is very effective.

Moderator: You said a lot of offline manufacturers to cooperate with you, but there is a problem that they are a large part of the young user group into the line, the old part is left online, the old part of the network is not very sensitive, how do you impress this part of the user?

Ge Yongchang: Now with the popularity of mobile internet, the use of smart phones is becoming more and more diverse, now more than 30-year-old people are also using smartphones, young people not only online shopping, in fact, you see a person's consumption, most of the consumption is done online, I think the next line with the line to achieve a balance point, Does not mean that no one under the online consumption, we are still very optimistic about the market under the line.

Moderator: Well, thank you very much for your wonderful sharing.

Ge Yongchang: Thank you, thank you.