Recently, Millet Technology announced the launch of Set-top box products Millet box

Abstract: Recently, Millet technology announced the introduction of Set-top box products millet box, which with the music in the smart Set-top box market has formed a positive competition. At the 2012 Asia Pacific OTT TV Summit held today, Wang Yanfeng, assistant vice president of the video network, said in an interview that the top

Recently, Millet Technology announced the launch of the set-top box products millet box, which with the music in the smart Set-top box market has formed a positive competition. At the 2012 Asia Pacific OTT TV Summit held today, Wang Yanfeng, assistant vice president of the video network, said in an interview that the positioning of smart set-top box and millet box is not the same, copyright issues or will become the development of millet box hidden trouble.

Wang Yanfeng said that the millet box is mainly a millet phone accessories, the feature is that the content of the Internet video site to meet the user's entertainment needs, while the video box in addition to the Internet content, also has its own content advantages, including 1080P films, excellent homemade programs, etc., he also said, le-Vision Smart Set-top box is based on the television terminal to do the adaptation. "We focus on high-end users, this and millet boxes have a certain user overlap, but the main user group is still different." ”

However, "millet box" market price of 399 yuan, and prior to the introduction of smart Set-top box price close to 2000 yuan, the price gap is very large, and Wang Yanfeng said that the price system of music and video box including content and hardware two elements, and copyright provides the entire terminal copyright, the content has been guaranteed; But the contents of the Millet box is not sustainable, the purchase of video does not necessarily have a large screen playback rights, which will become its development potential. "The development of the video industry is very rapid, although millet now gets the content authorization of video website, but for long-term development, this still has uncertainty." ”

Music to the new senior vice President Yang has also been exposed, the video network will launch the latest Smart set-top box-c1 next month, Wang Yanfeng said, C1 in the pricing strategy will be adjusted, and to "let go".

Before the announcement of the launch of the smart TV, there is analysis that, music in the television sales channels and brands and traditional TV manufacturers still exist in the gap, and Wang Yanfeng that, from the interactive point of view, the terminal is always a supplement, the core or content, music as the most important content, Just through the box or Super TV two terminals embodied.

Wang Yanfeng says advertising plus content will become the most promising model for profit, as the hardware, paid content, advertising and application Markets for music are divided into these 4 revenue systems.