Recently signed an agreement with the international Anti-Fake Alliance (IACC)

From the founder of Jack Ma at the end of April "last conference" on the resolute stance, to July, "the most strict rules for counterfeiting", and then to the international anti-Fake alliance ("IACC") signed an agreement, in order to solve the problem of online fake goods, Taobao has been three times in six months on the "fake" strike. Ma Yun has said, fake and shoddy is Taobao "cancer", Taobao to fight against the capital investment "on not capping." Insiders close to Taobao said the platform's poor protection of intellectual property would not only affect the parent company's IPO valuations, but could also discourage investors ' confidence in the company's future.

Taobao said in Friday, the international anti-Fake alliance and Taobao signed a memorandum of understanding last week to reach an agreement to solve the problem of online fake goods, the agreement is the world's largest anti-fake organization and China's largest Consumer-to-consumer shopping platform after more than a year of discussions on the results. According to the introduction, the global various fields of many well-known brands are international anti-fake alliance member companies, the international anti-fake alliance and Taobao will jointly deal with online fake goods.

Taobao said that after the signing of the MOU, the International anti-Fake alliance and its member companies will assist Taobao to identify the infringing goods sold on Taobao, and Taobao will speed up the cleanup process if it finds that a large number of sellers are repeatedly sold or fake. The parties will also assist law enforcement agencies in conducting follow-up investigations and offline counterfeiting operations, in addition to the crackdown on online sales.

In the industry, Taobao and the international anti-Fake alliance is Taobao released last month, "the most stringent anti-counterfeiting rules" of further expansion. The rules will come into effect in Thursday, when the sale of counterfeit, pirated goods, the punishment time is extended, the sale of fake behavior of the business is also likely to face a one-time deduction of 48 points, directly close the shop "the most stringent" punishment.

At the end of April this year, Ma Yun also "retired before the last press conference" on the issue of fraud, not only to admit that "Taobao before the biggest problem is not to solve the problem of fakes," the more determined to knock off the fake "cancer."

In the industry's view, Taobao will fight against counterfeiting as one of the important tasks this year, and its IPO process closely related. Some analysts told the Beijing Business news reporter that whether Alibaba chooses to be listed in Hong Kong or the United States, investors are most worried about false transactions, tort issues and corruption, so Ali has been in the past year to solve Taobao small second corruption, network anti-counterfeiting, shop rules change and refinement and so on.

Prior to this, Taobao has many times to work with the brand to deal with online sales leave. As early as 2010, Taobao once United Swiss Army knife, Adidas, Epson, Uniqlo, Li Ning, pure and so more than 20 brands signed the "network of fake" Hangzhou declaration, on the system, the sale of fake black industrial chain war. The establishment and peeling of the cat is also seen as one of the initiatives that Taobao cleans up the sellers ' environment.