Red Star Mei Kai long open app New media channel electric business strategy was questioned

Recently, http://www.aliyun.com/zixun/aggregation/4062.html "> Red Star Mei Kai Dragon decoration save money Treasure App project officially put into development and operation, to use new media technology to attract more consumers." In this respect, "investor" reporter called Red Star United States Kai Lung headquarters, a staff confirmed that the app project is developing news.

Prior to that, there are media reports, Red Star United States Kai Lung Online mall will be officially launched in early July. Some people in the industry said that the development of decoration saving Treasure App project or will be for its e-commerce strategy to complement, but not optimistic about its E-commerce development strategy.

Open the new app media channel

It is reported that the Red star of the United States Kai-lung decoration Save Money Treasure App project will be a new media as a way to promote the two places in Beijing and Shanghai first. First of all, the app program in the form of Apple products iphone, IPad, itouch, etc. to promote the operation, so that consumers can use the app program to obtain timely and convenient information on goods, such as shopping malls activities, business dynamics and merchandise sales and other information. After that, the hongxing will gradually add more functions to enhance interaction with consumers and promote to other mobile phone systems.

The investor newspaper reporter learned that the red Star is not the first time to use app app. Last November 24, Red Star Mei Kai Dragon on the use of "Love Home Time Calculator" app application online to promote its pioneering "love Home Day" activities.

However, there are people in the industry are not optimistic about the star of the Dragon App project. "I 211.html" > Think Red Star This project than the net of the app, Qi Home network is aimed at decoration, including the renovation process. "The famous it personage, the brand strength CEO Wang Penghui to" the investor newspaper reporter said.

Electric Dealer's website is coming online

A person in the industry to the "investor" reporter said, hongxing mei Kai Dragon development Decoration Save Money Treasure App project may be for its e-commerce strategy to supplement.

June 12, Red Star U.S. Kai Mirs under the platform of the electric business, low-key, Wang Penghui on the day Weibo uploaded the Red Beauty Mall home page screenshot. However, the "investor" reporter recently landed on the site, but some channels can not open, the main site is divided into furniture promotions, public welfare activities, building materials promotion, such as the three major sections.

Public data show that in March this year, with Sina to establish a cable experience pavilion, after the Red Star Mei Kai-long electric business road is increasingly clear.

For the Red American Mall online news, Red Star United States Kai Lung headquarters staff did not make a clear statement. But the Red Star Mei Kai Dragon North China Regional Planning Marketing Deputy Minister Bridong to the "investor" reporter confirmed: "The electric business is to be on the line recently, mainly the newly established Red American Electric Company is responsible for the separate operation." ”

Huaqiang North Online Vice President Shangxiang has said, Red Star Mei Kai Dragon has 6,000 cooperation brand suppliers, home industry, the first brand of influence, as well as offline 50 billion yuan sales scale is its electric business advantage.

However, many people in the industry have different views. "I think the Red Star has no advantage, he was to do commercial real estate, to play electric business platform, how to control the business is a problem, logistics, after-sale and so on are problems, Red Star I am afraid it is difficult to solve this problem, because it is not directly sold Red Star." I am not optimistic. "Wang Penghui said.

"Basically no, see suning easy to Buy to know." Talent and logistics is not a problem, the problem is that the electricity business is to rob their own traditional business, how long can they fight themselves? Panshou, co-founder of partner Investment Management Ltd., said to the investor newspaper.