Reduced shopping cart abandonment through handling of freight

I once in Taobao fancy a jade seat mat, the price is also more suitable, but I finally did not buy it down,
The reason is that the freight is too expensive, the product price is only 148, but freight, flat mail to 35, express to 25, even in accordance with 25,
Combined with the settlement after freight, the total price has soared by 17%, for some of the price of low volume or weight of goods, may soar a greater extent.

I think this is the bottleneck of Consumer-to-consumer, for personal businesses, due to limited shipments, no strength and http://www.aliyun.com/zixun/aggregation/7962.html "> Logistics company Talk Enough
Discounts, so it's not possible to offer more shipping discounts to customers.

When the customer is shopping, although know the freight is not paid to the merchant, but it really is as the cost of calculation into the customer's purchase behavior.

People are rational and logical when making shopping plans, but they tend to be emotional when they finally make a shopping decision.
For E-commerce shopping, freight at this time will often become a shopping cart abandoned a reason.

So how do you avoid the abandonment of a shopping cart on a freight item?

1, the freight into the commodity;
The freight is included in the price of the goods, tell the customer--we are free shipping.
Although it seems to be the same, but the customer's feeling is different, unless the price of this product is very transparent, it may be counterproductive.
The advantage of getting rid of shipping charges is to avoid having customers do more thinking, and the more you think about the more concerns, the more likely you are to give up at the last minute.
For large e-commerce sites, can get more logistics discounts, so the cost of free shipping will not increase a lot, this is their advantage.
For high value-added, the price of a single piece is also relatively high goods can also be treated like this. As：

Www.replicaestore.com

2. Provide free shipping mode

Can be selected in promotional activities, such as www.joyo.com
But often this free shipping mode of the efficiency will be very low, unless it is in the big cities, customers want to save a pen
Transport costs, then the corresponding in time to make some sacrifices. 2ecommerce.cn

3. Provide a variety of modes of transportation
Free shipping does not mean that all modes of transport are free shipping, providing differential consumption is also one of the strategies, for the cheapest mode of transport can provide
Free shipping, of course, the longest transport cycle for customers who want to get the goods as soon as possible, you can choose to pay the mode of transport, and such customers
The sensitivity of transport costs is low, time is money! If Joyo is actually providing 4 modes of transport, only the default way for free.

Transferred from 2ecommerce.cn
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