Related theories of dating sites

Wine theory

And the same as the sex industry, love is also a human just need, regardless of the boom or bad, whether you are Gaofu or fertilizer, love (Desire) has been the largest business of the gray profiteering industry. Only keep in mind that online dating (marriage) and erotic dating, there has been a blurring line, a lot of well-intentioned marriage platform, to the subsequent failure, all because of the erotic intrusion, here again, I always think that pornography is a very "money" force, can not afford to hurt the marriage dating platform, 99% of pornography, Add a drop of marital dating, he is still pornographic; 99% marriage dating +1% of pornography, he is pornography, which is why the author has been emphasizing pornography to pornography, friends to make friends.

Note: From the simple need for human nature, pornography is more powerful because the emotional (marriage) is needed time to train, the profit rate is slow, and after the transaction, the opportunity to return to the platform is low. Anti-view pornography is a human impulse to buy, now I am "to", in order to "express", even if a single pay four hundred or five hundred yuan also line, reasonable businessman, will find this gray business opportunities really very big. The fundamental difference between the two is that pornography is just a day of unmet need.

Familiar Strangers

Today's dating app has a common understanding that social media certification require users to use Weibo, Facebook certification, this is a very good way, because you can increase your trust degree (the author previously in order to do research, also disguised as women use a well-known cross-strait dating site, but no one found that the male user is actually. Combined with data analysis, pairing is based on your place of residence, your mutual friends, and the people you've been paying attention to, which can make the opposite sex more common. To learn that the Internet shortens the physical distance, but the spiritual distance pulls farther. The mental distance between the two sides is narrowed by large data analysis.

Show me the Money

The only pity is that popular dating apps (such as Worthy/tinder) still do not have a profit, not a love apartment or other lucrative dating platform that sells virtual treasures of love, who can profit by selling virtual goods/opening and the function of women chatting.

(The love apartment even gives free access to newly opened female users to greet dozens of men randomly, for those who do not have the "and female chat" function of male users, see a woman with them to recruit households, because of curiosity or other "factors" with the desire to chat with women's motives to pay the opening. )

These apps (for example: Worthy/tinder) only provide pairing and chat rooms, so users can quickly leave the platform, run to WeChat or Facebook, the author found in Worthy's self introduction bar, many people directly published their own Instagram or WeChat account, which makes the chances of playing a match less.

Sigh the beauty call not return

The current feature of the dating app is that the death rate is extremely fast, and as soon as the user on the other side of the platform is found to be less, the other person immediately follows a drastic reduction, without looking back. For apps, the user's patience is more limited, as long as they try not to find a good potential target for a few days and delete apps right away, which is the key to a few days before the app was downloaded, and developers have to think about how to get them paired off a few times before.

Get a man and get a heart

There is another difficulty with dating apps: It's off the platform. For a platform operator, how to let consumers not to leave their platform is a big challenge, for shopping sites, to give sellers scoring mechanism and to give buyers VIP members is to let users have to leave the platform cost, but mobile phone app dating site does not have such a mechanism, So that the user can exchange WeChat or Facebook for a successful match and leave the chat room built in the dating app, so I think it is necessary to retain the flow of the dating app to provide useful additional services after the pairing is successful, with the following two suggestions for profitable additional services:

1. Combine group buying O2O

For a successful pairing, we can send him a buy coupon to date (for example: watching movies, restaurants, etc., after matching the offline understanding is a very important step, many dating platforms are still in the computer to send virtual flowers, such as the way, that is not positive enough, if you can provide both sides a good reason to push them a, So that both sides can have a further understanding

2.C2B Dating Recommendation

The amount of time that a customer presents a date (for example: Two days a night, a day back and forth) and a budget, we propose a package to consumers. Platform operators can look for cooperation in advance of the offline business, and offline businesses to carry out O2O strategy, this model is very suitable for the dating itinerary Lazy men Planning

The inner building of a dating platform for the campers

Make friends to know:

1. Do you want to be a marriage market or a sex market?

2. Some people don't have to come in? If you want to aim at a single, light female, then college girls should not come in this platform, upset the rules; Similarly, you are to do high handsome alliance, then come in the women may need to be selected;

In a word, a friend platform to collect money, you have to take out the heart, let some people leave, really want to come in, willing to pay for the people who do not fit to leave.

3. Cross-platform: Make a marriage friend to know, men and women will not be here when they find them, and so how to keep them here is to have a way (such as the aforementioned o2o/c2b); on the contrary, grey application is not enough to meet the needs of the day, for him, it is important to ensure that the content is constantly updated.

"Meet the people you meet in thousands of people, in tens of thousands of years, the boundless wilderness of time, there is no early step, there is no late step, happened to catch up, there is no other words to say, but gently asked:" Oh, you are here? " ---Zhang Ailing