Renren explores big Data business-to-business business

is the social networking site is also the advertising media, is a former college student business Internet incense, but also today to explore large data marketing industry Forces nouvelles. At the end of last year, after the targeting of young groups, Renren was again focusing on the young consumer market, but the strategy turned into a large data-business-to-business business of marketing alliances.

"Young League" came into being, as the first domestic dedicated to explore the young Consumer Market Marketing Alliance, all companies choose to work with the third party professional marketing agencies, advertising agency to create, and will be further with many "attention to young people" brand advertisers together to build a diversified marketing support platform.

In general, Renren, Tencent, real-time quotes, and other social networking sites use ads, games to gain revenue, only to face the user fuss, is a typical consumer (enterprise to user) enterprise. However, with the large data concept of the fiery, including Tencent, Baidu, Ali, including companies have focused on large data, on the one hand to extract effective resources to promote their business development, another important direction is to open large data to third-party enterprises, to seek business-to-business joint marketing opportunities. Companies that focus on young people such as college students are naturally reluctant to miss the latter.

Chen, Chairman and CEO of Renren, pointed out that our 16-26-Year-old young man Austria 17% of the national population, Up to 225 million, according to the absolute number has become the world's fifth largest country, along with the education level and the proportion of urbanization, this group of people's consumption strength and decision-making power has also rapidly increased, huge business opportunities exist in this has not been completely detonated in the crowd.

With more than 51 million months of active users, Renren has mastered the most comprehensive group of young people in China, and has the potential to tap young people to consume large numbers of data, and to extract, share, analyze and use these data, it is the meaning of the "Young League" as a marketing alliance.

It is reported that before the "Young League" summit, Renren has organized a number of "young face-to-face" series of activities, the Company by virtue of the influence and penetration of the campus, leading dozens of brand advertisers into the country more than the famous universities, the young people's consumption level and consumption preferences have a more vivid understanding.

Through the survey of all companies found that the current college students in the monthly living costs far more than expected, "95" after the average monthly living expenses have reached 1500 yuan. College students on the general view of the cost of living--800 yuan is a poor household, 1000 yuan is poor, 1500 yuan just out of poverty, 2000 Yuan Ben Well-off, 3000 yuan is rich. Moreover, when buying high priced consumer goods such as cosmetic products and digital goods, students will not be subject to the cost of living, but may apply for additional financial assistance from their parents.

Young people also have a big boost in their decision-making influence when they buy home appliances and cars. Surveys show that more and more young people are making important decisions in their home purchases. From the selection of car brands to the final model, most of the young family members are responsible, because they know more about the network, better information search.

"For college students, the recommendations of the surrounding students are more able to win their trust in the product or brand, thus triggering the purchase." On the contrary, the professional opinions of so-called industry experts in television commercials or online videos do not have much impact on them. Visible, brand if want to open young market, Word-of-mouth marketing is still one of the key points. "Everyone company said that before these young people's consumption data is only used for the company itself, or sporadic cooperation with advertisers research, but in the future will be joint" Youth Union "members, systematic analysis and utilization.