Research on e-commerce development of original Eco-products in Network era

The use of mobile phones and laptops as Internet users is increasing rapidly, and the trend of Internet portability is becoming more and more obvious. And the rapid growth of business transaction application, also makes the Chinese network application richer, the economic driving value is higher. Obviously, with the increasing number of Internet enterprises and the Internet, E-commerce has developed rapidly, whether it is the traditional business of electronic commerce or the information network economy, are inevitably involved in customer experience, experience economy and e-commerce to promote each other, creating the popularity of our online shopping.

Internet with the great practice of reform and opening up into China, there is no reform and opening-up, there is no Chinese internet today, the Internet also to China's reform and Opening-up provides a strong "booster" for China's economic and social development to provide a new "engine."

The essence of electronic commerce

E-commerce usually refers to a wide range of business activities around the world, in the Internet Open Network environment, based on browser/server applications, buyers and sellers "do not meet" to carry out a variety of business activities, can be said that E-commerce is a typical "non-contact" economy, the realization of consumers online shopping, A new business operation model for online transactions between merchants and on-line electronic payment as well as various business activities, trading activities, financial activities and related integrated services activities.

E-commerce was first produced in the last century in the 60 's, the 90 's have been developed rapidly. The main conditions for the emergence and development of electronic commerce are: the wide application of computer and the popularization of network. and network marketing is with the development of modern science and technology, the change of consumer values and increasingly fierce market competition and many other factors appear, and rapid rise, the most important condition of network marketing development is: the change of consumer's value concept.

The rapid development of E-commerce, because the Internet as the basis of the "electronic" technology platform for traditional business activities to provide a very broad space for development, its outstanding advantages of traditional media means can not be compared.

1. Cross-Regional. Internet across national boundaries, through time and space, no matter where, regardless of day and night, as long as the use of browser light mouse, you can arbitrarily login to any country, geographical site, and want to communicate face-to-face direct communication, training, "Non-contact" E-commerce transactions.

2. Real time. The 21st century is the information society, which is wealth, The speed of information transmission is a matter of survival and death to the merchant. The Internet with its speed of transmission information fast and much favored by businessmen, it can be said that the northern hemisphere just happened, people in the southern hemisphere can be in more than 10 minutes or even a short period of time through the Internet to learn that the Internet really makes the entire Earth into a global village.

3. Space Virtualization. The internet has changed the traditional concept of space, There is a virtual space or virtual society different from the actual geographical space. In any corner of the world, individuals, companies or institutions can be closely linked through the Internet, the establishment of virtual communities, virtual companies, virtual government, virtual malls, virtual universities or virtual institutes to achieve information sharing, resource sharing, intelligence sharing, etc. .

4. Network interaction. Through the Internet, merchants can communicate directly, negotiate, sign contracts, consumers can also reflect their own feedback to the enterprise or business site, and enterprises or businesses to be based on consumer feedback in a timely manner to investigate product types and service quality, to achieve benign interaction.

Combined with the above advantages, e-commerce as a new business model in the last ten years of the 20th century appeared in front of people, compared with the traditional way of trading, E-commerce has a lot of advantages, such as it can break through the geographical and time constraints, so that people in different areas of the free transfer of information, complementarity, truly "cargoes".

Second, the development of electronic commerce in ethnic areas

The construction of e-commerce in ethnic areas originates from the early 1990s. Our Government established China International Electronic Commerce Center in February 1996. 1997, the Electronic Information System Promotion Office of the State Council jointly established the China Electronic Data Interchange Technical Committee in 8. Successively implemented the "Golden Bridge", "Gold Card", "Gold Guan", "Gold tax", "Jinhong", "Kim Wei" and a series of "gold Project" for the development of E-commerce in China has laid a good foundation, The western region also has the initial development of e-commerce conditions.

Data show that the western participation in E-commerce, the number of enterprises, lack of extensive, resulting in e-commerce activities like the east coast of the same "everywhere". From the general situation, in the Western enterprises involved in E-COMMERCE activities, the main online information release accounted for more than 80% of the online transactions only about 14%, and from the relevant investigation can be seen, these enterprises are mainly concentrated in the electronic communications industry. Take Guangxi Zhuang Autonomous Region for example, according to Guangxi Bureau of Statistics on the local 445 Enterprises survey results show that 81.1% of enterprises have never done e-commerce, only 7.3% of enterprises have done e-commerce, 11.6% of enterprises are doing e-commerce. In the survey of the 445 Guangxi Enterprises, not only do E-commerce enterprises a small number, the proportion is low, and E-commerce has been carried out more ideal enterprises are few, the quality is low. Guangxi Bureau of Statistics Enterprise survey to the person in charge said: "From the survey industry, post and Telecommunications has done e-commerce business ratio of 33.3%, followed by social services, transportation and warehousing industry, the lowest is the construction industry." From the effect, that E-commerce is more ideal for less than half of the enterprises, 61.3% of the enterprises think the effect is not ideal. ”

The goal of E-commerce in the 21st century is to help companies use the Internet to cut costs and open new markets. As the new economic model will coexist with the traditional economic model, this cost reduction and the benefits of labor rate growth will take several years to show. No matter how attractive the new technology, the infrastructure construction of various industries and people's habits will take many years to change, so Western enterprises in the conduct of e-commerce still hesitant is normal phenomenon. In addition, from another point of view, at present, the Western ethnic areas of scientific and technological progress to the economic development of less than 40% of the contribution rate is expected to 2050 science and technology contribution rate will reach 70%, of which E-commerce and online transactions will make a significant contribution to the economy of the Northwest ethnic areas.

Iii. characteristics of electronic commerce of national and folk traditional products

Along with 9374.html "> World economy Globalization and cultural commercialization, the situation of national folk traditional culture self-interest is worrying, many national folk traditional culture are faced with the danger of extinction, mainly manifested in: excessive commercialization of the abuse of traditional folk culture, ethnic folk traditional cultural resources lost serious , many traditional skills and folk art lacking, faced with the danger of being lost for years, some unique national language, writing and national customs are disappearing, a large number of national folk traditional culture of the representative kind and information is difficult to be properly protected, the national folk traditional culture of the shortage of researchers, the emergence of lean fault. To protect the traditional culture of different nationalities and regions and to maintain the diversity of culture has become one of the focuses of the international society, therefore, the protection of the traditional culture of the folk has become a topic that our country can not avoid.

The necessity of the electronic commerce of the national folk traditional products is beyond doubt, the national folk traditional culture is a complex whole, involving many fields, including language, writing, drama, acrobatics, music, dance, painting, sculpture, acrobatics, puppet, Shadow play, paper cutting, traditional arts and crafts production skills, Traditional practices, as well as the representative raw materials, objects, buildings and places related to the above, etc. As a kind of knowledge product, the folk traditional culture is the wisdom crystallization of the laboring people, this is not the same as modern knowledge products, but it has a distinct feature different from modern knowledge products: it not only condenses the contemporary people's labor, but also condenses the labor of the past dynasties, its right subject is not single, but multidimensional, At the national level, it is an important part of a country's cultural heritage, is the country's cultural property, from the ethnic level, it is the crystallization of specific national wisdom, is the cultural property of the nation, at the individual level, it may become a personal cultural property. National folk traditional culture in the use of survival and development, the end of the use of the day is the demise of national culture. To protect the folk traditional culture, it is not to put it on the shelf, but to use it rationally and realize the protection in utilization. The national folk traditional culture has the non-renewable nature, once disappears will no longer exist. These characteristics of national folk culture determine the difficulty of its protection.

The original ecological Shopping Network can be recognized by users and experts as "the most commercial value", for three reasons: first, the national characteristics of products in line with the trend of online shopping. Domestic online shopping has gone through three popular stages. In the affordable shopping phase, people focus on the online selection of those standardized, clear than the traditional shopping prices of products, to books, audio and video as the representative of goods; in the search and shopping stage, easy choice, rich variety, can compare shopping online mall began to popular, electronic products, cosmetics and other goods representatives; In the experience shopping phase, Online shopping becomes a way of life, people start to choose those personalized goods and experience online, choose the products that are difficult to find in traditional shopping. The original ecological Shopping Network to provide a very rich characteristics of national jewelry, national clothing, national musical instruments, national totem supplies, folk handicrafts and the introduction of colorful national culture, folk taboos and ethnic customs, is to meet the current online shopping personality needs and unique experience. Secondly, the national characteristics of the product industry itself contains enormous commercial potential. Economic globalization, with strong regional and national characteristics of products and culture to highlight the competitiveness of industrial upgrading, so that handmade products become precious and attractive; Tourism developed, promoting the exploration and circulation of national customs products. According to statistics, China's national handicraft exports have exceeded tens of billions of dollars in recent years, the growth rate of nearly 30%. National characteristics of the product industry is precisely appropriate to use the online platform sales. Because of the remote distribution of the industrial areas, handicraft people dispersed, especially with products closely linked cultural allusions through traditional sales difficult to spread and interpretation, and its consumer market is mainly in the culture level, fashion trends and consumption capacity of the region, which is the Internet consumption developed areas. Third, because the original ecological shopping Network to explore the new model of the Web, for the traditional industry and E-commerce interactive "value-added" provides a reference. The integration of e-commerce industry and traditional industry has become an inevitable trend. The original ecological Shopping Network brings together a number of old minority artists and excellent professional designers, the establishment of its own handmade silver square, ethnic tourism products studio, Batik square, embroidery workshop, such as a number of national workshop practices, both successful breakthrough E-commerce site as the intermediary sales platform is subject to the development of products downstream bottlenecks, the formation of a virtuous transmission and dissemination, Procurement and customization, transaction and payment, logistics and after-sale complete service, also screened, rescued those who are dying of traditional crafts and patterns, cultivate a love of traditional culture and rich modern flavor of the original eco-Group E. From this point of view, there is the commercial value of sustainable development.

Iv. measures for electronic commerce in ethnic areas

According to the Ministry of Commerce, the next 10 years, 70% of the trade will be completed through electronic transactions, E-commerce will become the mainstream business economic model. The topic of e-commerce is no stranger to the small and medium-sized enterprises in the eastern developed region, but it is not common in the underdeveloped western regions, especially in the minority areas. According to the survey, Chongqing and Chengdu as the representative of the Western enterprises in E-commerce market penetration is less than 1%, while the minority areas of small and medium-sized enterprises E-commerce development rate is nearly 0, so in these enterprises to carry out E-commerce will be a huge potential market.

Obviously, there are some main problems in the development of E-commerce in the minority area enterprises, like other enterprises in the region, the development of e-commerce in these areas in addition to the existence of legal and security issues, but also has its special place, outstanding performance in the following:

Because of historical reasons, the economic development of the minority areas in the West has been lagging behind the inland, most of these areas are located in the remote mountainous area with poor traffic, because of the traffic inconvenience, information occlusion, economic development is seriously restricted, some areas are basically in a semi-closed state, So the growth rate of the economy is much lower than the fast-developing eastern developed areas. Although since the reform and opening up, the western minorities are also trying to emancipate the mind, the Government and enterprises are fully grasp the economy to promote development, but because of the need to consider things too much, for the development of E-commerce, many regions have not put it on the agenda. Because of the backward concept, many local governments and enterprises in minority areas have not realized the important role of e-commerce in improving the efficiency of enterprises and promoting economic development. At the same time, due to economic backwardness, led to the lack of talent in these areas. Because of the influence of treatment, working environment, technical facilities and other factors, it is difficult to retain high level of e-commerce talent in the Western minority areas. The infrastructure of communications technology and information technology is also relatively backward in these areas, which seriously restricts the development of e-commerce in these areas. Because most of the Western minority areas are located in the remote and inland areas far away from the mountain, almost no waterway, and most of the land and road risk, traffic is extremely inconvenient, which makes the development of e-commerce is an essential factor: logistics is limited, and there is no fast logistics as the follow-up of E-commerce Security, The development of E-commerce can only be an empty word.

Enterprises to carry out E-commerce can save a lot of manpower, material resources, financial resources, reduce costs. In addition, E-commerce transactions break through the space and time constraints, making the transaction more convenient and efficient, but also can greatly improve the efficiency of enterprises.

Small and medium-sized enterprises in China's national economy is a very important part of the economic development plays a very important role. and Western enterprises, more than 80% of the enterprises belong to SMEs, as soon as possible to use e-commerce means to improve the efficiency of enterprises, it will be very important and necessary. The development of electronic commerce is a complex social project. In addition to the need for government departments to improve the legal issues related to e-commerce, but also need technical departments to solve transaction security problems, but also inseparable from industry and commerce, taxation, banking, customs and other departments of the capacity of cooperation, but also inseparable from the perfect internet and the modern transportation network in all directions. Therefore, the development of E-commerce in the western minority areas should be considered in the overall situation.

1. Ensure information unobstructed

Although the Industrial foundation of the western minority areas is weak, the industrial structure is unreasonable and the product popularization is difficult, but these areas often have very rich property and mineral resources, and the labor cost is low, vigorously promotes the economic structure adjustment and the economic Growth mode transformation, develops the characteristic economy and the advantageous industry, We should further transform the resource advantage of minority areas into economic advantages. We should strive to develop local economy, cultivate new economic growth points, strengthen ecological construction and environmental protection, and enhance sustainable development capacity.

2. The Government is actively guiding

The Government plays a very important role in guiding and guiding the development of e-commerce, and it is necessary to develop the awareness of E-commerce for the long-term development planning of enterprises, to create the environment for the development of E-business, to establish a service and guarantee system and to provide preferential policies. In the Western minority areas, most of the enterprises ' strength and competitiveness are weaker, so they need government support to develop e-commerce. Local governments should formulate preferential policies conducive to the development of electronic commerce according to the laws, policies and actual conditions of the country, and maintain the stability of the policy. Secondly, the Government should guide and urge the financial industry and telecom industry reform, accelerate the development of electronic credit service and reduce the standard of telecommunication tariffs. Through effective means and methods, the Government should educate and guide the leaders of enterprises to emancipate their minds, renew their ideas and popularize the basic knowledge of E-commerce through extensive publicity and training.

Enterprise is the main body of e-commerce activities, to carry out e-commerce activities need to first enterprise leaders have the awareness of e-commerce, improve the understanding of e-commerce development, business leaders should be truly aware of the implementation of E-COMMERCE activities can: expand the market areas, reduce costs, improve efficiency and so on to bring tangible benefits to enterprises. According to our survey of hundreds of small and medium-sized enterprises in the western minority areas, only less than 20% of the enterprises believe that it is necessary to carry out e-commerce activities, and most enterprises for e-commerce activities, the function, purpose, meaning is not clear, and in the short run of E-commerce planning enterprises less than 5%, From our survey also shows that most small and medium-sized enterprises currently do not carry out e-commerce activities, one of the key reasons is not enough attention to business leaders, so for the western minority areas of small and medium-sized enterprises to carry out e-commerce activities first of all, under the guidance of the Government, first seize the leadership of some leading enterprises, so that And as soon as possible in e-commerce activities in the achievements, benefits, to other enterprises to take the lead role, thus driving a large number of small and medium-sized e-commerce activities.

3. actively develop e-business talents

The development of E-commerce, talent is the key. But the Western minority area extremely lacks this aspect talented person, especially the senior talented person. In addition to the knowledge of information technology, e-commerce talents should possess knowledge of management, economics, marketing and law. For such comprehensive talents, the enterprises and government in the western minority areas should not only offer favorable treatment and conditions, but also people-oriented, and have the corresponding environment and mechanism to motivate these talents to retain and start their own businesses, so that they can see the broad prospects and bright future of e-commerce in these areas.

In the Western minority regions, the telecommunication industry is underdeveloped, the Internet infrastructure is relatively poor is a common phenomenon. Enterprises to carry out e-commerce activities should be based on whether the enterprise information management, in Sichuan Province, for example, only 35% of the province's 3 million-5 million small and medium-sized enterprises in the information management, and for the western minority areas of the lower proportion, so in these areas to carry out e-commerce activities, To speed up the construction and improvement of the relevant basic conditions of electronic commerce.

4. Vigorously develop E-commerce logistics

E-commerce Logistics distribution has always been a bottleneck in the development of E-commerce, the Western minority areas of course, the development of logistics is also the key to E-commerce activities, in addition to the need for the Government to vigorously develop traffic, but also need these areas to strengthen logistics management. For most SMEs, the full use of third-party logistics is to reduce the heavy burden of logistics costs, improve the competitiveness of the effective way. Therefore, in these areas rely on the Government, association, industry and other forces, actively learn from foreign advanced experience, take preferential policies, and focus on supporting some relatively good logistics companies to form a professional logistics group, as a regional E-commerce transaction logistics platform to improve logistics service speed, quality and ability to promote rapid regional economic development.

Five. Future prospects

Business is the behavior, is the people's trading activities, under the condition of market economy, the transaction is paid, is in the Division of labor on the basis of the equivalent exchange of different works. Electronics is technology, the means of behavior, although it includes a lot of content, but usually we mainly refer to computers and networks. E-commerce, is the use of electronic means to engage in business activities, can also be called the electronic business activities. The concept of commodity electronic commerce in ethnic areas has been proposed in China in recent years

Drive demonstrations. The marketing and promotion of e-commerce will certainly promote the development of national economy.

In fact, to speed up the economic development of the Western minority areas, the implementation of E-commerce will greatly shorten the development process and realize the leap-forward development. We believe that in the field of electronic commerce, where time and space are limitless, companies will create myths like Alibaba.