Research on the eye movement of the new personal homepage after Facebook timeline online

Eyetrackshop into the redesigned twitter,http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, and MySpace's personal page for eye movement research. They selected 30 participants and recorded their eye movement as they browsed the pages (Jacob believed that 30 were the lower limit for the number of valid data). Here are some interesting conclusions about Facebook timeline.

Pictures are still the primary factor in attracting attention. On Facebook's personal page, the cover picture is the first element to be noticed. The participants then spend more time browsing the timeline pictures. Facebook's ads get more attention in timeline. In the older version, about 43% of the participants noticed the "sponsored stories", and in the new version, the ads in timeline mode were browsed by 63% of the participants, There has been a significant increase (personal feeling is because the advertising module in the timeline mode is not in the format of the page scrolling, the volume of browsing naturally increased). In addition, participants spent almost the same amount of time browsing ads on different user homepages. Personal information pages, employer and location information have received more attention in the timeline model. Participants ' stay time was elevated from 1.6s to 2.2s

This article is from: http://nickinteractiondesign.com/2011/12/31/facebook-timeline%e5%8a%9f%e8%83%bd%e4%b8%8a%e7%ba%bf%e5%90% 8e%ef%bc%8c%e6%96%b0%e4%b8%aa%e4%ba%ba%e4%b8%bb%e9%a1%b5%e7%9c%bc%e5%8a%a8%e6%83%85%e5%86%b5%e7%a0%94%e7%a9%b6 /
Original English: http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/