Ribbon pay company to make the whole platform purchase payment easier

Ribbon is located in San Francisco, founded by Hany Rashwan and James Elkins. Its philosophy and objectives are: to make digital payments more convenient and not limited by the use of the platform, to jump transformation, so that all electronic payments can only be in the product link to any platform to complete. Ribbon as a micro-payment service provider hopes to include social networking platform, including all the platform into a network shopping, payment platform, into the ebay and PayPal classes, all users can jump through a single page will easily complete all the online shopping links, including payment.

Seller users can apply for a free Ribbon account to use the service. Sellers will be required to sell the goods to their own ribbon account, that is, the commodity information and prices uploaded to Ribbon's background, ribbon will generate a short link URL to the seller, the URL is the payment page, ribbon to develop a only one-page settlement system. Sellers simply through a simple copy, paste operation, the short link posted to Facebook, Twitter, YouTube, e-mail and other platforms, so that more than the platform for the sale of goods, increased the power of the site's traffic source. After the buyer clicks on the short link, the product browse and purchase page will pop up, the buyer can be in the corresponding platform directly to buy credit card payment, no jump, pay becomes simple. The online shopping process is simplified to browse the goods on the platform, fill in the bank card information and the receiving address two steps.

Ribbon's services are an exciting application for traditional electric-power websites that are in dire need of new growth, and their cross-platform features can introduce more new traffic to the site. Social networks have a lot of traffic, and if they can get it, even if the rate of change is flat, the absolute amount is considerable. According to the monitoring data released by Experian Hitwise, an online competitive intelligence provider, social networking sites are good shopping portals, with 8.6% of Weibo traffic flowing to e-commerce and local information websites. And ribbon lets sellers through social networking sites and so on from the media can sell items, no need to go through the online store, reduce the electricity quotient threshold.

Ribbon founder Hany Rashwan and James Elkins's new initiative is inspired by a friend trying to sell things online, when Rashwan or junior, he observed, PayPal in the payment link has a great loss rate, the highest has about 95% People to leave the shopping page. This stimulated the 12-year-old to become a programmer's Rashwan to create a new solution.

Traditional electric business model, buyers need to go through hyperlinks in different pages constantly jump to complete payment, from the merchandise page to the shopping cart page to the Address page to the payment page, etc., chain is very long, cumbersome process so many users card in the payment link, lost a lot of buyers. Ribbon want to shorten this chain, so that buyers can be in a page that completes payment, do not jump. Usually, the electricity merchant must use the electronic bank or the third party payment platform in the payment link, not only the procedure is cumbersome, but also pays the transaction fee is not low. Having fully understood the needs of users, Rashwan realized what people really wanted was to offer a more straightforward and easy way to pay for non-traditional shopping platforms such as Facebook and Twitter. Given that sellers are really responsible for generating traffic, why not paste a link themselves? So ribbon practiced its service concept. Ribbon is not built on PayPal or stripe based applications, it has its own payment network, and has supported Visa, MasterCard, Amex and so on.

Ribbon's innovation is that it automatically detects which platform the user comes from, and then adjusts it accordingly. If you click on Facebook, it's not the same place you've been clicking on Twitter since then, Rashwan said.

Ribbon's profit model is to charge sellers a certain percentage of the Transaction Commission, the standard is 30 cents plus 5% points per transaction.

Full platform, no jump, its own payment system is the ribbon of the three powerful weapons. Although the traditional payment channels and methods are still the mainstream today, but the Ribbon class of fast payment model has unlimited prospects.