Rojun's story: Ideals go before desire

Makoja "Your seat was on the day of Tian, chairman of China's Broadband Capital Fund. "Pointing to the first financial daily reporter's seat, passers-by online information Technology Co., Ltd. (hereinafter referred to as the" passers-by Network ") co-founder Rojun recalled the financing of the day scene. Not long ago, the passers-by just announced the completion of the B-round financing. "I have talked about more than 70 venture capital institutions. "Rojun said. The first round of financing took place in May 2012, with the speed of light, which includes the speed of light, Ding Fai, Ctrip and HomeAway, the world's largest holiday apartment giant. "The four are chosen because of their representativeness in their respective fields." "B-round financing completed in February 2013, the investors were Ctrip, GGV, speed of light, HomeAway, Ding Hui, qiming and broadband capital." The number disclosed by the passers-by network is that a, b two rounds of financing amounted to 400 million yuan. In this winter of financing, the wind is competing for a project is rare. Moreover, until today, the concept of the holiday rental network company, the establishment of only a short period of more than 400 days. The 400-day, 2011-year August of the race is the hottest season in Hainan. After the resignation of Rojun first time to Hainan Sanya. From the owner of the first house, to clean the room, to brush the toilet ... Rojun to do all the things. It was so hot that the skin of two arms Rojun almost festering. Then he started recruiting the first employee, looking for the first tenant ... Familiar with Rojun, all know that his style of doing things pragmatic, stable and practical. This feature also reflects the business process in transit home network. Unlike other national short term rental websites, for the first time, Rojun only used 400 sets of listings to test the water. Until the market is short of demand to start expanding the country. Of course, there is no opponent. such as home, Han court, such as economic chain hotel rapid development, the public comments and other domestic group buying business also provides quality hotels, giant art dragon, Ctrip and so already bullish short rental market, ant short Rental and piggy short rent, etc. also began to develop operations. But Rojun to this but shows the extra emboldened. "Our model is different from theirs. "In his view, the pedestrian's business combines tourism, real estate, hotel management and the Internet." On the internet and real estate, Rojun's experience and resources have laid a good foundation for today's passers-by. More than 400 days of experience, for the second pioneering Rojun, must be memorable, but he refused to talk more, "I do not want to hype themselves." Yes, Lo Junben doesn't, because the first venture has brought him a lot. In 2007, he left Cisco to set up Sina le Ju and take the position as general manager. From Cisco to founder, it was the first shift from a professional manager to an entrepreneur's role in Rojun's career. October 2009 SINA Happy habitat together easy to live China set up China real Estate Information Group, successfully landed on Nasdaq, Rojun as the group's joint executive president. This is a good result for many entrepreneurs. and Rojun not satisfied, to resign and then set up a pedestrian network, Rojun explanation is personal hobby. And, of course, fromI challenge, "Sina's success, on behalf of a company's success, if the passers-by can succeed, it represents the success of the holiday rental industry." "Starting with the founder, Rojun and the team are always racing against time," he said. 7 o'clock in the morning every day to get up to work, 12 o'clock end of work at night. 365 days a year without a break. Today, the passers-by have 66 domestic destinations, 57 overseas destinations, more than 1200 employees, dozens of partners, 400,000 sets of reserves and 400 million yuan financing. Despite the success of the financing, Rojun still maintain a diligent and economical work attitude. The same as the staff to eat lunch, business trip flight economy class. "I think this is the basic attitude of the entrepreneur." "Ideals should go before desire." This is the word that Rojun hangs on the mouth. In his view, the United States Silicon Valley has become the world's leading entrepreneurial innovation gathering place. A large part of the reason is because of "garage culture." "Garage" implied meaning, that this family has a house, a car, not for food and clothing to worry about. Just for hobbies and entrepreneurship, the chances of success is exceptionally high. And many of the domestic entrepreneurs or "desire in front of the ideal." Just to make money and start a business, the chances of success are much lower. The domestic consumer market is still in the training stage. And Rojun, has done a "long-distance running" plan. "In the pursuit of the dream, make a little money, this is the best." "such as Home + Ctrip + innovative Holiday leasing, in Europe and the United States has been developed for many years." America's "HomeAway" model is clearly ripe. HomeAway's idea is that "let people rent their own free house to the passengers," the online platform, to provide users with various types of "accommodation", so that the real estate to play the surplus value at the same time, also allows visitors to better living environment. Rojun First contact with a vacation rental was on a trip, in 2001, when he went on a vacation with his best friend in Hawaii. Rojun live in a local Hilton hotel. And friends live in a vacation-style apartment. "Incident" suddenly, so that all the airport closed. Rojun and his friends had to return to their hotel waiting for news. Hilton stays in the room and a variety of service charges are not expensive, and friends of the vacation-style apartment costs only 45 dollars a day, but also play cards, beer, barbecue party. And what really made him decide was to have access to some of the vacant houses in China's tourist property during the period. In Sanya, the vacancy rate in some areas has even reached 95%. is undoubtedly a waste of resources. Copy HomeAway to China, do short rental business. It seems easy, but it's hard. HomeAway is a consumer-to-consumer platform model. European and American society attaches importance to business integrity, but also love to travel vacation. Therefore, the turnover rate is higher. This model is not feasible to put into Chinese national conditions. The availability of poor environment, high fees, lack of management. This is the bottleneck restricting the domestic short rent market. By virtue of the previous accumulation of property developers in the Rojun advantage, the choice of "O2O+B2C" mode. In the availability side, choose and have the strength of real estate developers to reach strategic cooperation. In this way, before the sale of the house, you can guarantee the availabilityIn the future can enter the short rental market, and specialized companies to help maintain. On the client side, Rojun chooses to introduce the hotel Management service to carry on the unified management maintenance to the vacation apartment. Rojun this as "Home + Ctrip" mode, but also innovation. Before traveling, visitors can book a cheaper listing than the hotel via the website. After the plane, you can go to the hotel directly through the home pick-up service. Room card, towels, toiletries. bedding, consistent with the hotel no two. Prices are relatively cheap. In the split with the landlord, the passers-by choose two different models, one is "55", there are guests to stay, passers-by and the landlord respectively 50%, and the other is "fully managed", the home of the host house, monthly pay rent to the landlord.