Ruijin Lin Anshui: Electric business service is experiencing the upgrading of industrial structure

Whether the practitioners are willing or unwilling, the electric business services sector is undergoing a major shift, and this shift will leave many practitioners out and make some practitioners more confident.

Stimulated by the 2007 financial crisis, traditional enterprises in the financial crisis stimulated by the collective net at the end of 2008. The electric business service industry which takes the generation operation as the main business is also beginning to explode vigorously from this time, from now on, the electric business market share will increase at a high speed of 300%, once reach the billion scale, by 2012 already is four years. However, this seemingly beautiful thing in the mysterious 2012, there have been unexpected changes.

October 24, the domestic media issued a report on the electric business on behalf of the operation of the industry, caused a stir. On behalf of operating companies, most start to look for new directions, or brand dealers, or upgrade to their own brand, or become a solution provider, or simply closed down.

Hundreds of the death of the company's operators, it is impossible to conclude that the operation of electric operators into the overall plight, because on the collapse of some of the operating companies, the electrical business Integration Service of a representative enterprise Ruijin, but in the general view of the winter of 2012, got nearly tens of millions of dollars of investment. The phenomenon of ice fire double Day has stimulated people to inquire into the service of the electric business again. For example, just get the financing of the Ruijin, its co-founder Anshui to the Electric business service is full of confidence, he believes that, as in all the history of high-speed development industry must go through the phase, like the electrical business services are experiencing the upgrading of industrial structure, which is a positive change.

A few years ago, because of the lucrative operation of the industry attracted a lot of people into the most of these enterprises are not equipped with front-end, back-end of the overall capacity of the small and medium-sized enterprises, or even 35 of people will be composed of "troupes" can also be quickly invaded, creating a mixed situation, and now the market is being disturbed to return to its own rationality, Profits being troupes diluted are forcing them to quit, and everyone's increasingly mature view of e-commerce, but only have a considerable professional service capacity of the large companies to survive, the true threshold of the electrical business service has been very high, and even have funds, resources, enterprises can play the game.

Internet self-breakthrough

The upgrading of the industry is not unique to the electric business service industry, but to the entire Internet. Every round of the Internet industrial structure upgrade, will be born to lead the industry's giants, these giants will have more advanced technology in the future, have more abundant capital, also have in the industrial chain more perfect response service system, and these advantage big enterprise, most are in the last round of savage competition grow up leader. For example, the video site industry in the Youku and potatoes, such as group buying website industry in the United States network.

In 06, the number of video sites, although not as much as the group purchase site, but also enough to jaw-dropping. Only a year later, small businesses in the video industry fell into bankruptcy in 07. In 07, at that time, not yet the marriage of Youku and potatoes rival competition, in High-definition technology, broadband, server licensing and so on to catch up with each other, inadvertently also pushed up the threshold of the industry. Video site small businesses can no longer afford the big output also big game, with the video license issued, the industry has undergone the first structural upgrade.

Group buying bubble is bursting, a year ago the infinite scenery of the group buying industry almost become the capital world outcast. As the result of the tide, the United States Group Network experienced the madness of group buying, also experienced the fever of group buying, now firmly occupied in the independent group purchase site ranked eldest brother, and finally expected to profit.

The internet seems to be an interesting life-body, it allows people to see its tenacious vitality and vigorous prospects, experienced a savage growth after the automatic breakthrough and adjustment, after a period of industrial restructuring after the adjustment, the old pattern was broken, the new pattern was restructured, the industry will become more mature.

Structure upgrades, customer benefits

For the traditional enterprises, to seek a good generation of operators to net not only to save the human and material resources, but also to avoid many into the field of electrical risk, this is a universally accepted concept. But the current concept of the electrical quotient has been well-known, simple Agent Express, warehouse, customer service phone seems no longer so mysterious. When the simple generation of operations can not continue to ensure their own professional leadership, enterprises need to provide more professional services. Anshui also believes that the current Electronic Business service environment has changed a lot: "This is why we began to do integrated marketing, electrical business training and other diversified services, on behalf of the operation is currently only part of our business." Ruijin Lin is not "electric business on behalf of the enterprise"

Analysts pointed out that most of the current domestic operators are still in the stage of surface Kung Fu, store hosting is mainly around the basic flow of the platform. The initial investment of brand merchants can see a certain increment, but as the homogeneity of the competition of the electric quotient becomes more and more serious, the short board of value-added service such as data mining is exposed. According to media reports, the current cat has a total of 18 categories of 377 companies of more than the size of the service providers, including front-end, back-end of the overall capacity of the company less than half.

The brutal growth of the operating industry for four years, into too many not professional personnel and companies. As the previous article said, the industry is a mixed bag, the real strength of the big companies are not many. In the face of the imminent adjustment of industrial structure, large companies such as Ruijin Lin got the investment, ready to work in the next round of industrial pattern. At the same time, the market will naturally eliminate most companies, will ultimately help better service customers, the industry into a more benign development.

"It's like a butterfly in a broken cocoon." "Anshui said.