Rui's online travel evolution: Where to go 2.0 move 3.0

November 1 to where to landing Nasdaq, the opening rose 89%, the highest increase of nearly 150%, the market value of 3.7 billion U.S. dollars, for the domestic online tourism industry has brought a big positive. Fast Hotel Butler CEO Rui said that the online travel of the plate is large enough, the Chinese residents of more and more disposable income, consumption will be more and more, from the domestic largest tourism search engine concept, where the price (stock) is not expensive. Before going public, Rui, a rare public face, first faced the media, sharing the entrepreneurial journey of the Fast Hotel butler and the trend of mobile-end online travel; when it comes to where to go, Rui says, "Where to go through vertical search to subvert Ctrip's call center mode, and in line travel moving end, Where to go to the rice bowls may be fast hotel housekeeper and other mobile products smashed, in the next 35 years there will be a pure mobile and the market value of tens of billions of dollars of companies. Hotel Butler: 18 months from 500 to 10,000 fast Hotel Butler was previously under the service of the flight Butler, Rui in addition to the hotel business, but also in charge of the "bubble" community, but soon the development of the hotel business needs to devote more and more energy, also began to brew independence. Last October, the Flight Butler CEO Wang gave Rui 10 million budget to expand his own hotel business, the Fast Hotel Butler team moved to Shanghai, large chain hotel group except seven days and eight, most of the headquarters in Shanghai. Soon after the flight Butler and Ctrip of the joint Investors Shen and Ctrip initiative to promote, fast Hotel Butler accept Ctrip injected into shares, from the flight Butler formal independence. Rather than the Express hotel business is left to the flight housekeeper, that is, the hotel housekeeper, then changed to the hotel, has now been integrated into the flight butler. Rui defines the hotel Butler as a search tool. Unlike where to go, fast Hotel housekeeper does not pass the agent, but directly docking hotel, Rui Introduction, the hotel to the number of online tourism is a quota, OTA only 3%-4% of the sales, Ctrip to get 2%, art Dragon get off 1%, all the remaining OTA Rob 1% of the inventory, and to its official website is open is 100% of inventory, fast hotel housekeeper is to do is to direct the flow of the hotel official website. The first edition of the Inn Butler only supports 99, pudding, eight-speed, such as a few chain, the country can book a number of hotels only 500, but Rui led more than 10 people in 1.5 of the time, will be able to book hotels to expand to 10,000, Rui said, 18 months we only did this thing. This is not an easy job, although the Hotel Butler's products have been recognized by hotels, but long distance away from the Internet hotel industry is wary of this, "there was a hotel said to you millions of you give me the outsourcing, I choose not to do, then become an outsourcing company, I'll tell you what, I'll give you an outsourcing company. You copy one of us, the hotel also disagree, think do but we, so play on their own play dead. "Rui said. Rui will backstage with the hotel directly connected ideas have also been some friends against, in addition to the aboveIdeological conflict, technology is also a weakness of the hotel industry, the major hotels have their own IT systems, interface clutter, no API, in the design also did not take into account the security of the package, which let Rui cost a lot of brains. "At that time when we talked to the hotel, the senior executives will say," We cooperate, their IT department said no way to advance, no API, six months later, many people talk about when may be the last time did not advance. "Rui said. But finally Rui and his team still gnaw down this bone, direct marketing is different from the way Ctrip is not need call center, and go where the difference is that the hotel directly become its suppliers, inventory and room state are from the hotel access to real-time data. Rui revealed, Ctrip CEO Liang Jianzhang visit the housekeeper when asked why day thousands of orders no customer service, users find out how to do, Rui explained that because it is direct sales, the hotel itself is customer service. Evolution of online tourism: Where to Go 2.0 mobile 3.0 subvert the travel agent's Ctrip is online travel 1.0 mode, vertical search to where is 2.0, and mobile end product is 3.0, Rui so evaluation of online tourism three models. The giant pattern of online travel on the PC side is becoming clearer, while at the mobile end, it presents another state. Liang Jianzhang return to Ctrip after the mobile end of a series of actions, August Ctrip mobile phone hotel reservation accounted for a peak of 40%, exceeding the PC end and call center (30% or so), and as of the end of last year, from the call center orders still accounted for more than half. Where to go hotel business search from the mobile platform accounted for 47%, but because the CPC model can not be reproduced on the mobile side, so that it has been locked on the mobile side. In the Fast hotel products, Rui do not agree to where to comment on the model, he thought that the hotel is McDonald's KFC, no one to eat McDonald's when to see reviews, pictures, because the Express hotel means a standard. Relative to Ctrip and where to go, most of the hotel housekeeper's orders from the mobile end, most direct-oriented hotels, hotels in accordance with the effect of pay, this is a typical search engine model, Rui that Ctrip still stay in the call center stage, where to go mainly in the PC end, The immediate demand for online travel makes the user more dependent on the mobile end and less on the PC, while the efficiency of the mobile end and the transaction success rate are higher and the cost is lower. In Rui's view, the start of the pure mobile end of the fast Hotel Butler does not have to be imprisoned by the original mode, in the subdivision of the business has more advantages. "Ctrip robbed the job of travel agency, where to use vertical search to subvert the way Ctrip, where the senior executives think we are in rob where the rice bowl, I think may not rob, may be broken." "Rui said. Ctrip, art Dragon and go where the big three domestic online travel giants have been logged into the U.S. capital market, which has brought a glimmer of hope to the online tourism start-up companies, Rui that within 3-5 years the online tourism industry will have a market value of more than Ctrip pure mobile companies, the emergence of tens of billions of dollars in publicThe secretary is not exaggerating at all. According to the introduction, just from the flight butler independence when the Hotel Butler's user is more than 2 million, support 30%-40% Hotel reservation, now support 95%, activate the user reached more than 6 million.