Runingsin CEO: The core of the electricity business Competition is the competition of resources

If the design can http://www.aliyun.com/zixun/aggregation/17502.html "> Change the World, I believe many people will join the design industry." With the dream of design, to provide people with a design life category platform, is a dream, or reality, Runingsin points are very clear.


few people will this knowledge of the beauty of the CEO and Electric Business Enterprises hook, and this may be the charm of Runingsin, gestures between the life of the texture, elegant enjoyment of life, sentiment life.


business model to win the elimination of electricity industry is no longer lonely


Runingsin from the age of 23 started the company, has run a bookstore, engaged in finance, investment banking related work, which allows her to accumulate a lot of management experience, and this also let Runingsin see the future of enterprise competition pressure. In order to adjust themselves, better grasp the direction of the future, Runingsin to the United Kingdom, began a year of study charge. 2011, Runingsin returned home to prepare for the creation of excellent collection, from Guangzhou to Beijing began a new career.


"The Internet industry, especially the electric business sector, is no longer a separate industry," in Runingsin's view, "the core of competition in the electric business industry is the competition of commercial resources, not the competition of business models." ”


"A very new model can help you in the short term, but capital is a double-edged sword, many will not to their own, and not to the interests of the team priority, often have some Zeize." Therefore, the business of this model to win the elimination rate is very high, but you rely on commercial resources as a basis for support results are different, so we spent a certain amount of time to accumulate this piece of resources. "Runingsin said.


Therefore, has always been, excellent set of products insist on the steady accumulation of commercial resources, storage brand, channel resources.


Mashing Electric Business in the low ebb period should be all-out attack


for the entire electrical business industry, the second half of 2011 is a cold period, and in this period, Runingsin founded the Gifted collection, began formal contact with the electric business industry.


"The core law of finance is Mashing", with the Runingsin of management experience of finance, investment bank and so on, the market is particularly "have feeling". "There will always be fluctuations in the market, to now survive the big electric business sites, such as Jingdong Mall, Dangdang, are in the Internet low ebb period began to do."


In Runingsin's view, "the 2011 period of depression More evidence of the market law, if it is like 2010 to the first half of the 2011 situation, but the risk of this industry is very large, because everyone is not according to the normal market rules of the card, enterprises, after the boom, suddenly died down, Relying on large-scale marketing costs to pull up, the electricity business after the bloody war results are difficult to adhere to. ”


"No investor will ever let you lose money," Runingsin says.


introduce foreign design brand to convey life idea with brand connotation


at present, excellent collection has domestic and foreign Vue design brand agent rights, including Italy, Thailand, Canada, the United States, Japan, the Netherlands and China, Hong Kong, Guangzhou, Shanghai, Beijing and other well-known front-line brands at home and abroad, about 200 kinds of products, more than million species.


talks about the brand positioning of gifted products, Runingsin said: "I give an example, now active in the market some of the electric business enterprises, their goods are not in the department store, which is our biggest difference with them, our goods, the morning can go to new light heaven and earth such places, also absolutely will not pull down its grade, In the afternoon can go to some boutique supermarket, also absolutely to them is advantageous supplement. We are now the stage, the agent of many brands, why need enough, I think you only let others feel the design of goods and brands can be in your life everywhere, it can be sublimated into a life philosophy. This will refer to me as a bookstore, a local bookstore can reflect the spiritual life of the local people, they read what kind of books, you can see in the bookstore what kind of person in the bookstore reading, the crowd is not high. In Japan, the Japanese buy books to cover the book, the bookstore to help them pack, you can see through these many local lifestyle, customs and spiritual aspects of things. ”