S2C will not replace O2O

On an article "please learn to S2C, do not infatuated with O2O" is the heart of the pen, but caused the founder of the Hot debate, the main argument is: S2C will not replace O2O. Because we think s2c more grounding gas, more users accept, there is also think S2C is O2O, how to replace one said. In fact, both of the statements are right, but the choice to recognize the meaning of s2c than just infatuated with the concept of O2O more meaningful. Do s2c, then talk about O2O.

Today we look at the deep service behind S2C: Eating out of the supermarket.

Today, a user to a restaurant to eat, ordered the dishes, the waiter came up and said: "Our chef through the backstage terminal to see you are not suitable to eat too much calories, so this dish we cook less oil and appropriate increase the proportion of low calorie." In addition, the chef also based on your early and midday nutrition and caloric intake and your day should be required to take the content of the comparison, in your order of the dish added about 30 grams of chicken, to meet your own today's protein content needs. Thank you!

Analyze This example:

First of all, users use a smartphone or service software, the software will easily record the user's daily dietary nutrition data, but also include the record age, height and weight, sub-health, PM2.5, weather, mood, exercise, sleep, work intensity status, disease and so on. Combined with these elements, through the analysis of the cloud, the user should be a day to eat the nutrients and calories, calculate the intake of a day, how much worse. Second, the software and offline merchants have cooperated, when this software users in the cooperative shop where consumption, through the merchant end of the terminal software ordering meal. Because this intelligence software above the data and the merchant terminal realizes the sharing, the user orders, after the kitchen although does not know the user real information (like name, mobile phone number and so on), but he knew which table, and ordered this dish the user itself needs the nutrition and the heat information. The merchant provides personalized service based on these.

For entrepreneurs, this is s2c depth service.

People's needs are from the inside out, from the bottom of the unfolding. Since we have come to this world, we are confronted with problems such as disease, sub-health, and spiritual health needs. To exclude part of the genetic disease, the vast majority of the needs are also around the "mouth" this demand appears. We all know that 90% of health problems are eating out, since this is the "mouth" of the deep demand for services market or will be a super huge market.

First, the quality of life brought about by the "mouth" of the upgrade

Our lives change as we age, education, work, income, social circle, and environment change, and the "mouth" changes are particularly pronounced. As a child, we can eat small snacks above the stall, now do not eat, the university often go to small stalls to eat, and now most have gone to a good restaurant, the low income when simple to eat, high income will eat healthier.

Any stage is accompanied by the "mouth" demand for consumption upgrades, mainly divided into three levels, the first level because of "discount" to eat, the second is because of "preferences" to eat, the third level is to improve the "quality" demand to consumption.

Discount Service platform hungry, the public comments, the United States and the platform are trying to obtain the user's "mouth." Capital market is also a strong cooperation, dozens of dollars to game such a market, according to the return on investment, the "discount" brought about by the relative market capacity of hundreds of billions of dollars.

Door-to-door chef service, matching organic fresh, custom-themed restaurant of the rise, so that users pursue "preferences" of consumption into reality. At the beginning, it will be million, tens of the capital game, would bring billions of, tens of billions of dollars in the market capacity, with further development will bring greater market capacity.

Quality consumption is personalized deep consumption, this belief in the near future will soon come. If the "likes to consume" is the primary service consumption that the merchant provides to the user, then "the quality consumes" will be the deep service type consumption. Different people because of their own physical signs and living environment differences in the pursuit of quality consumption is different, such as everyone's work intensity, the environment PM2.5, mood, exercise, sleep, sub-health, disease history and so on. Quality consumption will be the era of personalized demand, in-depth service to solve is to meet the user in a service such as the above examples.

Second, from the mouth-driven health services

Scene: A health care provider, through real-time observation of the user's daily diet health, living data and its regularity, set a reasonable reference standards, if the user exceeds this standard change will be timely warning, this time the health care will be in time to track the user due to the emergence of the risk of sub-health, disease situation, and give a reasonable plan, such as go to the hospital to check, buy nutrition health products and so on.

The above scenario can be connected to a number of areas of production or service that are closely related to individuals, such as medical products, health care products, nutrition products, medical devices, health devices, recreational fitness, health management, health counseling, etc. According to the China Science and Technology Strategic Research Institute forecast, to 2020, our big healthy industrial market will break through is 10 trillion.

Then look at the disease health services market, pharmaceutical companies, Spring rain doctor, good Doctor, mint and other services to sub-health, disease health, wellness platform agencies are struggling to compete with the user connection. Capital market is also vigorously cooperate, dozens of, on the billions of dollars to smash, Chi to the trillion-dollar market capacity has been presented.

First you eat, then you get sick, but this is a two-port health demand process. If the two ports are connected with the disease, we will see huge market capacity. Through the user's "mouth", you can get the user's dietary data, master the user's data, combined with the user's daily life data, based on such comprehensive data, analysis and processing, provide in-depth services, analysis of a person's possible health problems, you will give the solution in advance, this time the market will explode.

But in the area of health needs, still far from the "Connection" level, which gives us a great opportunity for entrepreneurs, this opportunity is not to make you to do the catering platform or medical platform, but to solve the deep service needs of products and technology, to track the user's body data changes, and to resolve. Connecting users with service units and production units will detonate huge market capacity.

Third, from the mouth of the upgrade to promote the development of agriculture

With the improvement of people's living standard, more and more high life idea and life pursuit have given birth to the market of ecological agriculture, people are more and more willing to pay the corresponding cost for the healthy life idea.

Leading new technologies, new ideas and new life companies will spawn a large number of Chi companies, analysts say.

such as the introduction of the beginning of the application scene, the human diet health and other living data analysis, organic fresh and other agricultural products based on personalized needs to meet users, guide users health-oriented consumption and provide suitable agricultural products.

Iv. driving financial consumption from the mouth

From the theory of social psychology, we can see whether a person's diet is a regular, high quality, it is possible to track the integrity of this person, income status, consumption of rational state. If this person's diet is regular, consumer rationality, then this person's income and integrity quality must be high-quality, this time internet finance want to do something can also come in handy, such as the bank can be based on this data to users to do a credit card, to different characteristics of the people recommend financial services products. Compared to external demand, the internal health needs are less easily packaged and truer, which is the most needed information for financial consumption. Also such as platform and the third cooperation, the quality of consumers can give credit consumption, etc.

Deep Service embodies the essence of s2c (service to consumption) mode, using the Internet platform, based on data processing analysis, to provide users with personalized services to meet the needs of users. S2C This model will be the "User is God" the true meaning of the real reality, to meet the personalized needs of users, this is the real value of creating a model.

The change in the future is not the transformation of the product but the service.

As we all know Moore's law brings us to reduce the cost of computing, the country's investment in infrastructure continues to expand to bring logistics convenience, health service industry investment to bring health awareness and innovation, the cost of entrepreneurship itself brings lower costs, more and more money into innovative markets.

With the explosive growth of IoT (IoT), car networking, wearable equipment, all of these have laid a solid foundation for providing deep service. In the future, our analysis of large data is no longer a heap of data upload, instead, data plus scenarios and AI learning bring insights, predictions, suggestions, and tracking of trends, such as your mobile phone should know what you need today, where you want to go, what you want to eat, where to go, and where to play, based on your data analysis, Know what you need, what you need to eat, what you need to buy, and provide services and products directed to you. All of these will provide an opportunity for us to take advantage of the "mouth" entrance to the game depth of personalized service.

If the Internet's primary role is "so you can find everything", then believe that in the near future, the Internet will play its "ahead of time to foresee all your" depth of service. S2C depth service, will serve the front, the use of Internet technology to anticipate the needs of users in advance, to provide users with personalized services, the user and product services real one-to-one link up.