Sales promotion Management specification of the Business-to-consumer Mall

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Springing up, the development of E-commerce ushered in the vitality of the spring, more and more enterprises to join the upsurge of e-commerce, the use of new marketing platform to occupy a broader market, have set up their own sales platform in the network, the importance of E-commerce enterprises began to move the trade entirely to the line. How to rise in the tide, fast to build their own brand image, improve product sales, is a lot of business businessmen to find out, in the solution of the product terminal problems, all focus on the implementation of the promotional activities, the face of fierce market competition, all kinds of promotional activities smoke, Full of Internet shoppers living in every corner, promotion has become a large number of enterprises to scramble for the source of an important marketing tool. However, promotional activities are a double-edged sword, some promotional activities can lead to a sharp increase in electricity sales, brand blockbuster, household names, become the industry leader, and some of the sales promotion of the effect is not satisfactory, and the original expectations of the opposite, not only wasted promotional resources, but also damaged the corporate brand, and even lost customers.

Recently found that many electric enterprises to do activities and activities, lost the purpose and significance of doing activities, do any promotional activities should be carefully considered and carefully planned to form an enforceable promotional program.

Promotional activities are usually aimed at setting up corporate image through promotion, optimizing commodity structure, promoting new products and increasing sales. The effect of each goal is completely different, so we have to determine the size of the promotional activities and the scope of the beneficiaries, the necessary cost expenditure for the sales incentive. For example: discount, gratuities, price reduction, etc. as these expenses are compensated for by sales, the actual affordability of the enterprise must be taken into account in the formulation of promotional activities.

In general, consider the following 7 factors:

I. Promotional purposes

Be sure to determine the purpose of this activity, and then to manage the process according to the purpose, the purpose of subdivision to departments or individuals to manage the implementation. A plan for promotional activities can be based on objectives only if the target is identified first.

Ii. Promotional Objects

In the determination of promotional objectives, targeting the direction of the target, according to the location of the site to determine promotional objects, in the lock appeal object, fully consider whether the targeted object has the ability to consume or have the ability to influence the purchase.

Iii. Promotional Themes

Theme design to stimulate the consumer's shopping impulse, so that activities more easily aroused the attention of consumers. In the development of promotional topics, consider the theme of the bright, colloquial or language vivid, understandable but not complex design factors.

Iv. Promotional Content

Promotional content is usually set for promotional time and objects. Sometimes for specific content, such as the promotion of new services, inventory sales, customer relationship maintenance and so on.

V. Promotional time

Grasp the promotional time, that is, the organization of promotional activities must be considered before the factors. Promotional time considerations usually include: special festivals, such as Spring Festival, New Year's Day, national holiday, Mid-Autumn festival, 38 women's Day, etc. company anniversary, such as: The anniversary of the opening of the website, etc., or the company's major news release day, such as: The honor of the enterprise, the spring and autumn season product turnover,

Vi. Scheduling

Because of the complexity of the people and events involved in a promotion, the things to be aware of are involved in all aspects, so you must plan and schedule the promotional activities before they are formally held.

Forecast the effect of promotional activities

Anticipate the possible effects of promotional activities, as far as possible to do less spending more work, and the customer service for communication, in order to obtain its positive recognition and support, so that all relevant departments work together for promotional goals and efforts.

There is a very good advantage to the promotional activities of the electric dealers, and any data can be very accurate. How many people access your promotions through which portal, in the activities of the stay, pay attention to what promotional products clicked, fill out what promotional feedback information, how many sales can be accurate statistics, and then analysis of user audiences, summary user needs, for the next promotional activities do a good job promotion basis.

The monitoring of activity effect is one of the most important aspects of electric business. Because this is related to user preferences, the user is interested in your form of activity, for the user's data analysis model has a most basic information, I hope that every time the activities of the electric operators can bring good results, and do not fall into the plight of doing activities to do activities.