Samsung does not give rivals the opportunity to take advantage of 12 new products to defend the throne

The smartphone market is surging, Nokia has become the last few years of bad fire. How can Samsung, who is the first in the market today, have no sense of crisis? Last week, Samsung launched 12 new products in China, involving smartphones, smart cameras, PCs and Tablet PCs. "Unbounded interaction and no room for rivals" shows Samsung's high speed and efficiency.

Huawei, Lenovo eyeing

"Huawei is considering a takeover of Nokia," The news has been rife, although the matter has not been settled. But the news that Giles, the former vice president of Nokia, joined Huawei added to the imagination of two companies. It is understood that Giles to join Huawei has been identified, Giles will be officially on July 1 to work in Huawei, responsible for sales and channels.

According to Gartner's latest statistics, Samsung was 3 in 2012. 84.6 billion ranked first, accounting for 22 of the market share. 0%, the second-ranked Nokia and third-place apples were 3. 33.9 billion parts and 1. 30.1 billion, accounting for 19 of the market share. 1% and 7. 5%.

Huawei, the world's second-largest telecoms network equipment supplier after Sweden's Ericsson, has repeatedly shown its ambitions in consumer business in recent years. Recently, Huawei has issued a high-priced mobile phone, indicating the determination to enter the high-end market to absorb relatively high profits.

Coincidentally, the coveted mobile phone high-end market and Lenovo. Feng Jue, vice president of Lenovo Group, was ambitious when interviewed by reporters, saying: "Lenovo is already the second smartphone manufacturer in China, and Lenovo will enter the high-end market in the next two years to surpass Samsung in the Chinese market for the first time." ”

Recently, Lenovo released high-end smartphone K900, the Intel processor phone will be Lenovo's highest end of a mobile phone this year. Feng Jue said: "Lenovo attaches great importance to the development of high-end products, Lenovo smart phones are the goal is to fully develop at the full price segment." ”

Samsung Chariot

As of June 20, less than two weeks after the London press conference, Samsung landed in China with new mobile and it terminals released worldwide.

This time, Samsung launched 7 new Galaxy products and 5 Ativ new products, the two series of a total of 12 new products. In addition, Samsung also released a new super large screen smartphone product line Galaxymega, launched GALAXYMEGA6. 3 and GALAXYMEGA5. 8

(Digital refers to screen size) two new products, the purpose is to further dilute the line between smartphones and tablets, occupy the market segments. In addition, Samsung provides mobile and IT equipment mastery of the "unbounded interaction" solution, which is also linked to the 12 new lines of the main line.

It is worth noting that Samsung is digging up all the market segments that can be tapped, attracting all the people who can attract them, such as making their opponents "no way to go". For example, the new mega product line card is located between the big screen note cell phone and the tab-series tablet, intent on capturing users who want to unite the tablet with the computer. In addition, the GALAXYS4 series of derivative products-add 10 times times optical zoom lens g alaxys4zoom, this is clearly directed to the camera has a higher demand for mobile phone users.

The performance of mobile phone manufacturers

Global handset sales reached 4 in the first quarter of 2013, according to the latest statistics from Gartner, a global technology research and consultancy firm. 2.6 billion, up 0 from a year earlier. 7%. Global smartphone sales reached 2 in the first quarter of 2013. 100 million, up 42 from a year earlier. 9%. Samsung's sales rose 13% in the first quarter, topping the list. Its smartphone sales share reached 30. 8%, up 3 per cent year-on-year. 2%. "Compared to S3, the new Galaxy S4 is not so much a truly innovative device as an improved version," says Gartner's chief analyst, Gupta, though we expect it to be a market-favored one. ”

Nokia's handset share fell 4 in the first quarter of 2013. 9%, this is mainly due to the sudden drop in the sales of functional handsets. Nokia's smartphone sales did not grow at a high rate after a turnaround in its Windows Phone handset sales, which reached 5.1 million. Nokia's position in the smartphone market fell to tenth in the first quarter of 2013, its fourth-quarter ranking was eighth. As the iphone 5 is being pushed into more markets, and the company is preparing for the Chinese Lunar New Year, Apple has been able to clean up some of the stock it accumulated at the end of last year, so its handset-terminal sales reached 38.3 million in the first quarter of 2013. Thanks to the iphone 4 price cut, Apple's sales in mainland China reached nearly 7 million in the first quarter of this year, and China is a key contributor to Apple's overall sales. "Because of the constraints on its existing market, Apple will face a challenge to increasingly rely on its alternative market," says Mr Gupta. The next two quarters will also be challenging, as no new products are expected until the third quarter of 2013. ”

LG Electronics overtook ZTE in the first quarter of 2013, ranking fourth. ZTE's performance was poor, with its smartphone sales of 7.9 million in the first quarter of this year, down 5 per cent year-on-year. 1%.