Samsung hardware Advantage lost, user experience short board obvious

On the first day of Barcelona 2015MWC, Samsung couldn't wait to unleash its annual coup: officially releasing its flagship mobile phone product this year-Samsung Galaxy S6 and S6 edge. From the information given by the Conference, two of mobile phones in the hardware configuration has indeed reached a certain height, in the design of more than S5 also have a greater improvement, called Samsung's intentions. But if Samsung wants to pass these two phones to a decline, it is too naïve.

Samsung hardware Advantage lost, user experience short board obvious

In the last two years, smartphones have moved higher in hardware configuration, from the original dual-core to the true eight-core, the camera from 8 million to 27 million or even higher, what sapphire screen, 2K screen is endless, the original Ding slowly become the user's heart standard. Mobile phone manufacturers have been relying on upgrading the hardware configuration to promote the user's strategy is slowly losing effect, in other words, the user's sensitivity to hardware configuration is reduced, hardware configuration upgrade is difficult to become the main reason for users to change machines. This shows that Samsung Galaxy S6 and S6 edge known as a strong configuration, it is difficult to support the Samsung mobile phone market share in a short period of time a sharp rise.

In the current situation of serious homogenization of smartphones, different brands of mobile phone operating system has become the most important differential embodiment, which also makes the experience of mobile operating system, rise to directly affect the user's products and even the recognition of the brand height. The reason why the experience of the mobile phone system has not been shown, is because of the rare smartphone manufacturers, Apple and Samsung alone, because the previous Android camp has not so many excellent based on the Android native system depth customization of the UI, but as the number of smartphone manufacturers to increase, In particular, the emergence of various vendors based on the Android native system depth customization UI, the Android camp's smartphone at the system level of the experience differentiation has become clear. At home, the more successful UI such as Millet MIUI and the charm of the flyme, both harvested a huge user base. And Samsung's TouchWiz, decades, such as a day, the legendary color of the past years have been eroded by the fragmented, its bloated and operating experience of the unfriendly has been criticized for the vast number of users. No wonder there will be netizens satirical Samsung, bought Galaxy S6 after the first thing must be brush miui.

Wrong sales strategy, missing 4G bonus

Samsung has been caught in the lurch and has a lot to do with its losing market in China. In China's efforts to promote the promotion of 4G, Samsung has significantly underestimated the speed of the Chinese market 4G, the continuous launch of models Note2, Note3 and S4, S5 LTE version are high-end models, while in the low-end market, Samsung is also spending a lot of energy dumping 3G mobile phones, This makes Samsung in the low-end market total missed 4G replacement bonus. And the Chinese local manufacturers have seized the 4G development of the initial user to change the machine dividend, wantonly into the low-end market happy enclosure, once laid the trend of the rise of domestic mobile phones.

The MWC launch of the S6 and S6 edge, has obviously missed the 4G change machine tide, wait until April market has to face the saturation of 4G markets, and then in the high-end market and IPhone6 and 6Plus scramble for users. But it is regrettable that Apple this time to throw a big screen bonuses to help IPhone6 and 6Plus set a history of the most brilliant results, to the South Korean market, for example, Apple has been cutting off a nearly 14% of the share of Samsung, alone on this 14% share, Samsung with S6 and S6 Edge can achieve reverse attack? Obviously not, the stickiness of iOS is not Samsung comparable.

New brands enter high-end erode Samsung share

Data show that Samsung mobile phones in China and India two major markets from the bellwether position, in China, for example, people seem to prefer the domestic brand mobile phones. Especially in the Chinese market strong rise of the millet, Huawei, Lenovo and other domestic mobile phones in the root of the low-end market based on the gradual rise of the test water high-end market, this is already in the low-end market has lost the advantage of Samsung is worse. The launch of S6 and S6 edge is a manifestation of the determination of Samsung's guardian territory, but unfortunately Samsung does not seem to offer a more attractive selling point than the luxurious and curved screens of hardware configuration.

Counter-view domestic handset manufacturers, to the cost-effective hardware configuration to attract users to buy, a highly customized UI to enhance the user's experience in the operation, but also gradually give up the hardware profits, relying on content and services to earn profits. Samsung, by contrast, seems to be clinging to traditional hardware profits, and even lags far behind domestic emerging brands in terms of eco-distribution, a blow to Samsung will surely be fatal once these emerging brands enter the high-end market with a high cost-performance ratio. The release of the S6 and S6 edge, just Samsung's two new products, does not seem to be Samsung in the face of today's decadent situation of life-saving straw.