Schmidt: YouTube has no money-making prescription Chen admits the pressure
Source: Internet
Author: User
KeywordsEntrepreneurship venture capital entrepreneurial information digging the shell net
"Sohu It News" Beijing time March 20 news, according to foreign media reports: YouTube has become the world's largest video-sharing site, but as one of the founders of the Chen, is currently facing a greater revenue pressure from Google. In Wednesday, Google held a press conference in Sydney, with Schmidt and Chen at the scene. When it comes to YouTube, Mr Schmidt said: "We have yet to find the best revenue strategy for YouTube." Chen said the first priority of the YouTube site was to expand the user base. "Before Google announced the takeover, we had a meeting with Mr. Schmidt, and we asked what Google wanted YouTube's top priority," he said. At the time, they thought, if you have a lot of happy users and good content, the revenue and advertising business will happen. Chen said YouTube was still the strategy last year, starting with building a best product and ensuring that the revenue-generating program it tried didn't irritate users. Chen says the biggest problem with YouTube's revenue-generation path is to balance the interests of video authors, users and advertisers, the entire "YouTube ecosystem". He said YouTube last year made some attempts at advertising and chose the best model, which is the semi-transparent ads superimposed on the video, which will only be displayed when the user clicks on the video. Some companies are now starting to use video to advertise their products and services free of charge on YouTube. Chen published, there is no such "free marketing" of the plan to charge.
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