"Sea Amoy" in the past and this life

Abstract: "Editor's note" in the past less than a year, the sea Amoy industry was artificially fired very hot, from the government to the media, from enterprises to capital, as if from last year was smack, smuggling purchasing, see the light of the gray corner of death, the moment was elevated to the Aboveboard

"Editor's note" in less than a year's time, the sea Amoy industry was artificially fired very hot, from the government to the media, from enterprises to capital, as if from last year was smack, smuggling purchasing, see the light of the gray corner of Death, was elevated to the Aboveboard cross-border imports of the regular Army's accent. However, as a forerunner of the Cross-border import electric power industry, the CEO of the Ocean Terminal once thought that the industrial chain and the talent development rhythm did not because of the government concern, media hype, all kinds of capital injection and instantaneous all in place.

"Sea Amoy" in the past and this life

We are accustomed to refer to cross boundary import electric power as Hai. In fact, the word "sea Amoy" appeared in the second half of 2011 in a small forum called "Overseas e-Purchase" (letsebuy.com). The founder of the forum is to teach some friends on the forum how to go to the foreign website shopping, and then find a home logistics company in foreign countries to transport the package to return such a thing.

Therefore, the "sea Amoy" the original narrow interpretation is specific to domestic buyers to visit overseas electric Business website, orders to foreign warehouses, and then find their own international express transfer back to the shopping form. And with last September Shanghai FTA "cross-border" platform on the line, as well as the addition of CAT international, plus the various major media in turns hype. So far, the word "sea Amoy" has escalated to describe all the industries that can help Chinese consumers buy from overseas, that is, cross-border imports of electricity.

However, no matter what name, known as China's electronic commerce in the last blue Sea of the import of electric business industry, now there are the following three "Ituge" characteristics.

The first "Ituge": Policy is hotter than market

Purchasing, Hai, transshipment these words in the first half of last year and smuggling, gray, tax evasion these words have a strong connection, regardless of whether intentionally or unintentionally, the previous look not so sexy industry pushed to the "cusp" is precisely the policy.

At the end of 2012, the National Development and Reform Commission Joint General Administration of Customs launched a document on the promotion of Cross-border e-business industry, approved 5 pilot cities across the border in the country, with the intention of encouraging cross-border exporters based on the sluggish export trade. But in fact, I think the biggest bottleneck for exporters is not in domestic policy at this stage, but in foreign markets. Therefore, the last few pilots have begun to focus on the import of electricity dealers.

In the process of the pilot development of the import electric power supplier, there is a problem to be confronted with, that is, the current China's import electricity industry has not yet formed, only a large pile of water passenger flips, is a only downstream has no upstream industry. So in the prophase of demand research and business interviews, local government and regulatory authorities can only find some transit companies and purchasing sites.

The background of the above policy has directly led to the phenomenon that the government is hotter than the market in the import electricity business industry today. This phenomenon is mainly manifested in two aspects:

One manifestation of this is that the relevant regulatory plans may be ahead. According to our observation, the development of the import electricity industry will take at least 2-3 years of cycle. At present, the supervision scheme of each pilot port is mainly based on the stock and import supervision system of bonded area, which may have gone far ahead of the industrial development.

I have repeatedly stressed that the real upstream of the import electricity industry is foreign exporters, not Chinese importers. In contrast to the export of electricity dealers, we will understand. Is there a so-called "foreign importer" abroad for export electric dealers? The biggest contribution of the internet is "short circuit"--shorten the industrial chain, upstream direct docking downstream. So as long as there are Chinese importers, the chain has not been fully optimized.

The import model for bonded goods in the regulatory package today is good, but it may be too early for foreign exporters because they don't know how to do Chinese business today. I have not started to sell anything, let me stockpile a ton of goods to China bonded area? A little unrealistic. So, I think, the current mode of stocking is not to solve the troubles of foreign businessmen, but only to increase the troubles of importers in China.

Another manifestation is that there are many pilot ports, support is very strong, but the actual volume of business is very small. In order to promote the pilot development of Cross-border importers, several port pilot units have introduced and provided very strong policies and resources, for example, the green Customs Clearance channel, the record product exemption, the second line postal tax customs clearance and so on, the local government even provides various expense subsidy, the foreign Exchange Control Bureau also specially has issued 17 Cross-border payment licences to reduce the purchase of the remittance cost. But from the effect of the past year, do the best one of the port of 70,000 votes a year, and Taobao world to buy channels of the day turnover may be more than 70,000 single.

What is the cause of this? Because, whether the stock or the collection mode, there is no real to the import of the industry upstream and downstream of the morphological analysis, especially the upper-class exporter form analysis. and upstream exporters have not started to do the Chinese market business, so no matter how the policy to power, the industry play to play is always a pile of parallel imports flips.

A lot of people will ask me, if the foreign terminals all adopt the pilot port of the bonded import model, is not the pilot Port business volume will be big? I honestly said, the ocean dock is not enough, one day thousands of single, put at which port will not play any role. The ocean dock hard for a few years, now sales are only a few billion, and a few big Taobao store annual sales are over billion.