Search engine development of various strategies

Abstract: At present in China to do the search of the population estimates are painful, when Baidu exclusive market share, the problem of the search market is not only how to eat under the pressure of Baidu to more, but also in how to create a better search engine market. In the People Search group

Currently in China to do the search of the population estimates are painful, when Baidu exclusive market share, the problem of search market is not only how to eat under the pressure of Baidu to more, but also in how to create a better search engine market.

In the people's search organization of a "Chinese search engine Development Strategy Seminar", many industry experts gave a variety of search engine development strategies, "the first financial daily" summed up, there are seven kinds of weapons.

Weapon One: Government assistance

Since it is the national team in the search field, people search also represents the will of the country, the government to help become a search engine development of a way of thinking.

The father of the Chinese Firewall (GFW), the president of Beijing University of Posts and Telecommunications, fang a number of suggestions for people's search: "Since the people search is the government search, then definitely to complete the government-assigned duties, if you have completed, the other is not completed, you have to exit." ”

Fang suggests that people search for new features, assuming that filtered Twitter content can be seen on people's search, "which meets government requirements and meets the needs of Internet users as much as possible." Do not fight with Baidu on the same platform, to do I have you do not have the search content. ”

Fang also has a new perspective on filtering information. "For some bad information on the web, the government administration should reduce its presence, but adopt the internationally accepted party's readme to require the network to delete the parties ' information," Fang said, "Google in more than 180 countries and regions have adopted this method to avoid legal disputes, only in China not to adopt this way , this model is worth exploring. ”

In response to the current people's search has not been recognized by users, Fang proposed that people search can be more use and government departments to cooperate with the model, not only can be free to use some government investment research and development technology, can also help the Government and related institutions, enterprises to increase the flow of people search.

Weapon Two: Difference alienation

Baidu former CTO, incumbent Love help network CEO Jianguo in sharing Baidu history after the search engine can not always do Baidu has something.

Jianguo recalls that, Baidu was the beginning of the venture, netizens for web search demand is not strong, but for MP3 search is very much, so Baidu MP3 search led to search the Web page.

Since then Baidu has done "know", can let Netizen's question and answer become next Netizen's accurate answers. Later, Baidu also found that people in the search for the same keyword, there must be a common between people, have common ground, people will start to discuss each other and interact. So Baidu Bar also emerged.

"To find the difference with Baidu, seize the user's specific needs to attack." "Jianguo emphasizes differentiation.

For traffic problems, Jianguo suggested that people search should use the unique advantages of national media, in the case of differentiated products with the promotion of rapid increase in user volume.

After leaving Baidu Jianguo created a love network, love help network mainly focus on life search. Jianguo said that China has a population of 1.3 billion, 400 million netizens, 800 million mobile phone users, everyone in the field of life has a strong search needs, "but now the Internet can not be very good to meet the needs of people, the needs of the region, so to do geographical search, when people use mobile phone search frequency is high, Can do mobile phone life search. ”

The above products are not outstanding in the field of Baidu, Jianguo said: "Truly differentiated products are very important." ”

Weapon Three: Technology wins

However, to avoid the enemy of Baidu's edge guerrilla warfare, although important, but the positive battlefield of the regular Army combat is not impossible.

Responsible for the search for the people to provide technical support for the Chinese Academy of Sciences, the executive deputy director of the Sun Huihui is full bitter, the Chinese Academy of Sciences, the technology is not weak, but the technology has not been the corresponding market exports, training of talent has been Baidu high salaries dug away. "Before we want to find Baidu cooperation, people ignore us, and now we and the search for cooperation is ' national Army ' found the ' national army '." ”

China's search content is divided into international and domestic markets. In addition to foreign markets, the domestic internet market is still large enough, Sun Huihui said, the Chinese Academy of Sciences predicted that China's netizens will reach 800 million, if the new 320 million users can be achieved, while improving their own technology, to solve the talent incentive mechanism and system. "People search for the same opportunities, the Internet has always been small broad, then there is the opportunity." ”

Weapon four: nothing.

Although search is currently the hottest technology, but the future can defeat Baidu may not be search technology.

The hottest Internet company in the U.S. is not Google but Facebook, the chairman and CEO of Sohu's board of directors, who believes that Google is also rethinking the emergence of a people-centric Internet, with search engines facing a new era, from browsing to keyword searches, to the current model of human-centric computing.

"To find the opportunity to truly innovate, there is a chance to break the pattern of monopoly and occupy a certain market share in the search field." "Charles Zhang said.

In Beijing Mass Information Technology Co., Ltd. founder, Chairman 郝玺 Dragon, Baidu News source finishing still stay in five years ago, a lot of network news sources and content are not included, "close observation of Baidu's many flaws, as long as an arrow to wear heart is enough." ”

郝玺 said that the current industry although called search engine industry, but the future may not have to be called "search", "we should see the future development, perhaps a bit useful." ”

Weapon Five: cooperation and standard winning

In today's society, cooperation is a win and a way of doing business. But of course we can negotiate and co-operate.

For the search market in China to occupy more than 70% of the market share of Baidu, Sogou CEO Wang Xiaoquan said the search industry chain subdivision can also have the opportunity: "The current Baidu a single big, we are willing to break the situation." We do not like the monopoly of the market, also do not like the monopoly of the administration, in the search field we and people search also have the opportunity to cooperate. ”

Wang Xiaoquan suggested that people search can use their own advantages to establish a search criteria, and then the joint industrial chain of enterprises to develop together, subdivide the search market.

Jianguo also suggested that people search needs to expand the opening-up cooperation, with the help of the existing services in the market, and then to accelerate the development of their own markets.

Weapon Six: Product winning

Baidu's chief scientist William Zhang, Baidu's history has encountered one of the biggest threats is Sina love to ask.

William Chang admits that at the end of 2003, at the beginning of 2004, Sina did a question and answer form of "love to ask Search", in fact, to the time the Baidu brought very great pressure, but the pressure of Baidu made "Baidu know", and then more than Sina love to ask, while allowing Baidu search more powerful.

Jianguo also admits that love asked Baidu has caused a certain degree of trouble, so "Internet product strategy is very important."

Similarly, Jiu Gang, a graduate school of Computing and Communication engineering at the Chinese Academy of Sciences, said that making different products would bring a lot of traffic to search engines. Now Jiu Gang has established professional academic papers and patent libraries, "If you use these technologies and products, the search engine may bring 5%~10% traffic increase." ”

Weapon VII: The Remnant is king

No matter with Baidu is the war is and, the Internet is also the wisdom of survival, also believe that "the remainder of the king" Criteria.

William Chang said: "Not everyone has no chance, but the opportunity to grasp tightly." "He said, for example, Baidu was a big threat to the Sina love to ask because there is no sustained resistance, so lost."

Zhang also believes that Sohu, Sina and other large internet companies in the early due to investor pressure, but did not invest enough in search research and development, only to cause Baidu to occupy a huge market share.

In fact, not only Sina Love asked not insist, even Google in the Chinese market did not insist, although the early Google in China's market share once rose to more than 30%, but because of Google's global decision, now Google in the Chinese market has been unable to compete with Baidu.

However, Tencent search, the Youdao of NetEase, and the introduction of Alibaba funds Sogou, there are still opportunities.

Internet analyst Xu thinks, other search engine also is not completely no opportunity, for example Tencent uses its various entrances, can snatch a certain search market share from Baidu Hand, Sogou uses Alibaba and Sohu resources, also can occupy certain market share.