Search engine optimization of e-commerce website

E-commerce http://www.aliyun.com/zixun/aggregation/10412.html "> website search engine optimization meaning, nothing else, but when consumers search for the goods he wants to buy, happens to appear in front of him, resulting in higher quality of flow, bringing more new customers, to complete more sales, to achieve an earlier listing.

There are countless data to prove that the search engine has been the most important way for users to learn about shopping websites;

As CNNIC's research confirms: Search engine is the most important cognitive channel, website Alliance is also one of the important promotion ways of shopping website, online forum/blog and online news is also a kind of shopping website cognition channel;

According to Netpop survey Company's research results, 93% of China's users use the Internet to search for products purchased;

Of course, a lot of things do not want to become, the Internet so many pages, a random keyword may be tens of millions of search results? Netizens can't look at each other, why will they search you? As shown in the following two graphs, Baidu and Google are respectively the click of hot spots, as well as the number of clicks in each location of Google, from which we know that in any search engine, the first 3 can get the amount of clicks are very large, to a certain extent, the top 3 add up to the number of clicks can account for more than 80%;

According to Iprospect survey Company 2006 (is a bit old, but I do not have new data on hand) survey, 62% of users click on the results of the first page of the search results page, while up to 90% of users click on the search results page of the first three pages of the results, 36% Users believe that companies ranked first in search results are the leaders in related industries.

So when a consumer searches for a product he wants to buy, it just happens to be in front of him, which makes sense, but it's not a simple thing to do.

When a consumer searches for a product he wants to buy, it happens to be in front of him, with 3 keywords "want" and "present";

"Want" reflects what keywords netizens use to search, then E-commerce sites should be targeted on these keywords to optimize, for example, for books, netizens often, will also search for the name of the author, such as "Yu Hua Brothers" "Han-han miscellaneous text"; The focus of the optimization of the key words is the layout of the Web page, Including Titile, the alt tag on the picture, the use of keywords and description, the special display of key keywords (such as using H3, B), etc.

"Appearance" reflects the inclusion, only be indexed by search engines, only likely to appear, the decision search engine is included in the structure of the site, search engines using reptiles (also called spiders, robots) on the Internet Crawl Site page, and put into the search engine database, good structure is conducive to the search engine crawl; It is said that the reptile's temper is very big, if the website structure is very bad, the reptile will rage never look back

The immediate reflection is the search for a keyword, site in the search engine ranking, here are two important factors, one is the layout of the page (so the layout is very important, at the same time affect two factors), the other is the internal and external links; The more recommended, the better the quality, then the search engine will pay more attention to large sites, the value of the chain is particularly large.

Of course, the above 3 points, there are many details of the way to improve, such as site map, link bait, etc., do not repeat.

In addition, it is important to emphasize that for e-commerce sites, generally only 4 pages, respectively, is the home page, classification, single and topics, then the optimization of each page should also be different, such as home optimization industry words, brand words (such as "online shopping"), classification page optimization classification of the industry words (such as "milk powder"), Topic page optimization hotspots and key words (such as "Earthquake" "Bai Yang"), the topic page to a certain extent depends on the editor, and in most E-commerce sites, the topic is also easy to degenerate into a "lone page" (that is, no page can link to this topic page), the single product page to optimize the specific single product words (such as "Nokia N70 mobile Phone"), This is relatively long tail, need to focus on, on the one hand because the front 3 competition are more intense, so single product page optimization, very easy to take effect, especially for comprehensive E-commerce site.

In my sense, seo is really a simple, but very meticulous things, as long as the nature of the search engine, master some basic SEO knowledge, it will be able to do well; in fact, for most e-commerce sites, SEO difficulties are indeed not in the SEO itself, but in the complex relationship between different departments.