Search the Net: Millet marketing is questioned how to choose the marketing method of electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search the Net: Millet marketing is questioned how to choose the marketing method of electric business

October 15 Millet 3 Mobile phone officially began the first round of online "snapped up", 22nd Millet 3 Mobile phone second round to rob. Two sales were sold out in just 1-2 minutes, and their fiery level even overtook the Spring Festival travel line to buy train tickets. Even if you are not interested in millet mobile phone, many people are also on the Millet hunger marketing have heard. And we around, colleagues, friends, Rob Millet mobile phone has become a hot topic of discussion. It seems to rob Millet has become a habit of many netizens, and rice noodles is also every time when millet mobile phone to open Rob, must go to experience some, and then change to play a new machine.

He robbed millet very strong, every time can rob, this time must let him help me rob one. This is the author often can hear a word at work. And every little Michae Rob, everyone is ready to do. Maybe some people are holding a kind of probably I also can not rob, but have to take part in the attitude. But there are indeed more and more people using the millet mobile phone. Millet mobile phone marketing seems to have a magic, so many netizens gradually become its followers.

Millet This kind of hunger marketing, can say is Lei won jobs. Also let Lei have "rebels" nickname. Millet also because of this way of marketing success, let the Internet mobile phone development model has become a feature of the Chinese Internet. But the marketing approach has recently received some questioning voices. This question comes mainly from the status of millet in the mobile phone market, although Millet obtained the latest round of financing, the valuation also reached 10 billion. From the sales point of view has become a treasure department, Jingdong Mall after China's third largest electric business enterprises. But in the domestic brand mobile phone millet can only ranked tenth. Far less than Samsung, Lenovo, Cool faction, Huawei, ZTE, Tian language, such as Androping Smart Machine brand.

We know that the traditional mobile phone brand is the traditional channels and the combination of network direct marketing, and Millet is a simple network of direct marketing, there are inevitable limitations in the way of sales, singleness. and network sales more test logistics capacity. Lei is not so much a hungry marketer as a limited-buying spree. It is better to say offline channels to fight the traditional brand, network sales logistics capacity is difficult to control excessive sales. Although Millet prospect is optimistic, but its marketing way inevitably let a person feel some emboldened. There is only one line between the power and the pressure, and if it has been stagnant in the marketing model of starvation, it is difficult to have a higher step.

Now vertical electric business development, financing, expansion, marketing is also recount. But many electric business enterprises saw the success of the Millet mobile phone, also seems to want to follow, choose alternative marketing approach. Search Network (http://www.51sole.com/) as the leading domestic vertical commercial search engine and systematic network marketing platform, with years of experience in marketing services, said that the development of vertical electric business has the necessity of the Internet segmentation needs. Local and vertical industries have tremendous potential. To do a good service experience, and to carry out effective marketing and financing, many vertical electric dealers have a lot to do. But the choice of marketing method is also very important, search the net said that vertical electric business marketing taboo Three: First, blindly burn money for no effect. Compared with the large integrated electric business, the vertical electric business marketing cost is higher, because the market competition is intense, the user cognition is low, the cost of the marketing translates to the user is much higher than the Beijing East Taobao. Second, the use of low-end marketing methods. There are many vertical electric dealers want to pass the chain, Baidu know optimization, forum blog to promote access to traffic. This kind of fragmented low-end marketing has become obsolete. Want to practice must do a good job of integrated marketing, and increase advertising investment. Third, the lack of rationality, blindly follow the successful marketing approach. For example, many electric dealers want to emulate Millet's hunger marketing model to achieve success. But this kind of marketing method is not suitable for the long-term development of electric business enterprises. After all, millet is a special industry to do purely mobile phones, vertical electric operators not only to operate a product, hunger marketing can not be applied to a variety of products.

Although the marketing of Millet is questioned, but its prospects are very optimistic. and vertical electric business is also so, as long as good marketing, financing will become easier. Search the network as an early integration of the concept of marketing platform, has been committed to the electrical business enterprises to provide systematic marketing services. Industry catalog, local directory for the Electric business enterprises to provide brand display. The release engine helps the electric business enterprise to publish the promotion information. Search the general rules according to the electric business marketing characteristics of perfect customization, more than marketing QQ in line with business needs. In the form of hunger marketing, the electric business should choose the marketing method rationally, and the systematic integrated marketing is the gateway to success.