Secrets of Corporate Data: Business rules in the big data age

Today's business world has become a huge ship floating in the data ocean. In such an era, anyone must use data to speak. And those companies that have access to the blue sea through their data capabilities will be rewarded handsomely

Can our future be predicted?

Before http://www.aliyun.com/zixun/aggregation/14583.html "> Australia was discovered, people who lived in Europe in the 17th century believed one thing: all swans were white. Because the swan that can be seen at that time is indeed white, so according to experience, it is a truth, at least it can be regarded as an axiom. So what is the probability of seeing a black swan? There is no calculation at all, and no one has ever thought about it. It was not until 1697 that explorers discovered black swans in Australia that the previous conclusions were one-sided.

This proves how limited our perceptions are: although you have observed millions of swans before you come to the conclusion that "all swans are white", only another discovery is needed to overturn it--in 2007, Taleb, the world's most influential business thinker, used a "Black swan" Almost to the despair of the world: we always think we know a lot, can predict the future, but an extreme event is enough to affect the entire history of the trend.

Is our future really impossible to predict?

Every day, our emails are kept in the email vendor's log file; Our call logs are tagged with a time stamp backup on the phone company's large-capacity hard drive; When and where we bought something, our preferences, tastes and ability to pay were archived by credit card providers; All of our personal pages, space, Weibo, instant Messaging files, and blog information are all stored on multiple servers; Our immediate whereabouts are completely in the hands of our mobile phone provider; Our looks and dress are captured and recorded by the cameras at all major shopping malls and street corners ...

We don't usually care, but our lives are in tandem with the information recorded by the springing up database. Mark Twain once said that history will not repeat itself, but it has its own rhythm. Although everything shows spontaneous accidental state, in fact, it is far more predictable than you think.

In turn, the Global Complex Network authority Barabasi, through research, boldly believes that 93% of human behavior can be predicted.

This is another subversive conclusion. In Barabasi's words, when we digitize, formulate, and model our lives, we find that we are all very similar. Life is so resistant to random movement that it desires to develop in a safer and more regular direction. Human behavior seems random, accidental, but extremely easy to predict.

If 93% of human behavior can be predicted, it also means that our business practices can also go into manageable scope-and that is the secret of corporate data.

Overview: Business rules in a large data age

Hu Shih said that Chinese people are used to "almost gentlemen" and that everything is so-so and not accurate. Mr. Renyu, a historian, argues that China does not know how to manage the country with numbers. And the most obvious sign of modern society is that it can manage the whole society by digital.

In fact, today's business world has become a huge ship floating in the data ocean. In such an era, anyone must use data to speak. And those with the ability to drive into the blue sea through the data will win huge returns.

Data blowout

May 18, Facebook listed on the US IPO. Before all the deals were done, few dared to say that they were sure to predict the price of their shares on the day of the IPO, but a social media monitoring platform miraculously did.

The monitoring platform monitors the relationship between Facebook's emotional bias on Twitter and Facebook's share price fluctuations. For example, in the early opening of the Twitter, the emotion gradually shifted to the negative, after 25 minutes, Facebook's share price began to fall, and when Twitter's sentiment shifted to the front, its share price bounced back after 8 minutes, and when the stock market closed, the sentiment turned negative and 10 minutes later the share price began to fall again.

The final conclusion is that every shift in sentiment toward Twitter will affect the volatility of Facebook's share price, which is only a few minutes to more than 20 minutes.

This is just one of many cases of "anticipating the future" based on large data generated by social networks, in fact the enormous commercial value of "Big data" has been thought to lead a huge change that would rival the 20th century computer revolution.

Since ancient times, there has never been a time when such large-scale data explosions have occurred. In 2010, global companies were storing more than 7000 bytes of data a year, and the new data stored by global consumers was about 6000 bytes, equivalent to the amount of Chendovan library books in the United States Congress.

In 2006, the world's electronic data storage is only 180,000 bytes, now that the number has reached 1.8 million bytes, in just five or six years has been increased by an order of magnitude. According to forecasts, the 2015 figure will even reach an astronomical 8 million bytes.

At the moment, massive amounts of data are being generated. Every day, countless data are collected and never ceased. "The amount of data produced over the past 3 years is more than the sum of the previous 40,000 years, and the advent of the big data age is beyond doubt." We are about to face a change, the emerging big data will become the top priority of enterprise development, and conventional technology has been difficult to deal with byte-level large-scale data volume. The challenge of this change is the success of the enterprise in the future development process must face. Only those enterprises that can use these new data forms can build sustainable and important competitive advantages. "Stephen Teradata, chief technology officer of President Obama's Council of America

(Responsible editor: The good of the Legacy)