Secrets you can't tell in a supermarket.

Absrtact: Spacious and comfortable shopping environment, full range of inexpensive goods, 0 distance barrier-free shopping nowadays, supermarkets have become an indispensable part of our lives. But have you ever noticed that in supermarkets, food is placed

Spacious and comfortable shopping environment, full range of cheap goods, "0 distance" barrier-free shopping way ... Nowadays, supermarkets have become an indispensable part of our lives. But have you ever noticed, in the supermarket dazzling goods, the food puts the position to be hidden many secret. A few days ago, the United States, "Reader's Digest" magazine also wrote, the American supermarket hidden secret one by one uncovered. Some are very similar to the situation in our country. To this end, "Life Times" reporter interviewed the relevant experts, each secret has been analyzed and explained.

Secret one: Fresh milk is usually placed in the innermost.

February 17, "Life Times" reporter visited the Beijing Chaoyang District, Haidian District and Changping District several large supermarkets. In Beijing, the customer long, Wal-Mart, Lotus, the United States, Hualian, * Six supermarkets, reporter found that in each supermarket milk, yogurt, bagged cooked meat and other food shelves, the eye level of the past, the first to see, placed in the most out of the goods, the production date is almost not the latest, but the more rely on the production date placed closer, that is, " Fresher. "

In a large supermarket at five crossings in Beijing, the reporter saw the shelves in the middle of 5 bottles of the production date is January 31, and the next two layers of production date is February 12 and February 14, according to the reporter observation, almost all shoppers, the eyes will be concentrated in the middle of the shelves, The goods were also sold fastest, with three of them taking something from the middle shelf.

Expert decryption: Chinese Market Institute food marketing expert Freshfields told reporters, "How to put goods, is a supermarket marketing strategy, the goods in different positions, to a large extent can promote sales." "Usually, the more profitable items, the right side, because most people are accustomed to the right hand, so always like to take the right thing." Some foods that are not very fresh are usually placed in this position.

The production date of milk, beverages and other food is placed in line with the customer line of sight parallel position. Survey data show that the goods placed in parallel with the customer's eyes, can increase sales by 70%. This is also the best place to put the supermarket goods, the second is the waist of the place, the third is parallel to the knee, where the goods are placed in a relatively large profit.

In addition, He Ji, director of the Department of Nutrition and Food safety at the Food Institute of China Agricultural University, advises not to buy hawking food as much as possible. "This kind of sale is also called naked sell, the city air circulation is poor, there are many people, food long time exposure in the air is very unsanitary, should try to buy bags or packaged food." "Go to the freezer to buy things, you have to remember the" good goods bottom "principle. For daily necessities, if you want to purchase cost-effective things, you should look to the shelves of the upper and lower parts. At the same time, but also pay attention to the supermarket entrance, businesses like to put the bargain there, can go to amoy some economic and practical necessities.

Secret two: In the morning 8:00-9:00 the least people in the supermarket.

According to the survey, this time, the city's people the smallest flow, but vegetables, fresh meat and seafood products are the most fresh. After 8:00 in the evening after the supermarket most people, but a lot of food, such as vegetables, seafood, soy products, etc. are not fresh, began to discount promotions.

Expert decryption: He Ji told reporters that the bulk of fresh meat is on the shelves in the morning, vegetables are the most fresh, at this time to buy the two kinds of food cost-effective highest. But the fruit is not guaranteed, because a lot of fruit to be stored for two or three days, every day on the fruit surface of water, it will make it look still very fresh. For the evening supermarket discount promotional activities, China Agricultural University Food Institute, associate Professor Fan Zhihong said that the sky will not drop pie, for food, as long as the discount is definitely not fresh sales, especially cooked meat and soy products, must be careful to buy.

Vegetables and fruits are best bought at the farmers ' market. The things there are fresher, and in many places, like supermarkets, prices are cheaper. If you go to the supermarket, try to get up early.

Secret three: Use the light to make food more "fresh".

We will find in the supermarket, where the display of a variety of meat, are red and fresh, all kinds of vegetables are extremely green. When you buy it back, it's not the case.

Expert decryption: Originally, the Super city chooses the pink light to illuminate the meat specially, will appear extremely fresh and tender, choose the green light to illuminate the vegetable, will appear more green. In addition, Fan Zhihong remind, a lot of cooked food in the warm shade under the irradiation looks like just out of the pot, but not.

Secret four: Buy one and get something fishy.

Consumers do not pay attention to their shopping when they do not need the price of goods, businesses according to this consumption habits, raise prices and then attach gifts. For example, a bottle of shampoo should be 20 yuan, now buy a bottle of shampoo to give a price of 2 yuan of soap, but the supermarket has actually quietly to increase the price of shampoo to 22 yuan. Customers who buy shampoo are white with a piece of soap and are sure to find it worthwhile.

Expert decryption: World famous food Enterprise Nabisco Food Co., Ltd. years of promotional experience that discount logo can increase sales of 23%, "especially promotional food, basically is a new one old to sell." Fan Zhihong told reporters.

To avoid being lured by bundled promotions, it is recommended that shoppers focus on what you want to buy, rather than on the items it is bundled or attached to.

Secret five: The same day did not sell the bulk meat returned to the factory, by the manufacturers to reprocessing, and then sales.

In the survey, the reporter found that in some supermarkets, occasionally there will be such a phenomenon: cooked food at the counter, the date of the label is not yet.

Expert decryption: "Marked with the date of production of cooked meat, in fact, is not new." For example, the sausages bought today may be adulterated with sausages not sold out in the last few days. "He Ji said. and He Ji warned that the more the number of cooked food packaging is not fresh. In general, many cooked food such as meat and intestines are wrapped in plastic wrap, package a layer, indicating that things are still relatively fresh, the more layers, the more can cover up its not fresh side, and many are because of food loss of water, only to cause the bag slipped, so can only pack a few layers. In addition, it is best not to buy lower prices, promotional cooked food and soy products.

Secret Six: Supermarket specials are not cheap.

For example, a bag of retail price of 3.3 yuan of biscuits, three Lian Bao sales marked 10 yuan. Do not often shopping, not familiar with the price of goods customers often see a special purchase, inevitably fooled.

Experts decrypt: Supermarkets in the promotion of the time, will introduce some special products, many people think that special prices are cheap goods. Business is the use of people this understanding of the misunderstanding, will be some of the normal price of things even high prices, marked as a special sale.