See how the Crutchfield company improves the site through testing

Crutchfieldhttp://www.aliyun.com/zixun/aggregation/30731.html "> company website design and maintenance director Archie Miller found that online consumers, for some particular reason, Often through the directory of vehicle categories to search for auto parts, and then unexpectedly jump to the Home theater product page.

So, a website test came into being. The company has set up a consumer focus group to test how consumers use the retailer's E-commerce website. The Crutchfield company soon found that the movement of the mouse easily touched the Pull-down menu, allowing consumers to enter the pages they did not want to enter. Since then, Crutchfield adjusted the site's design to avoid this problem, and the site's effect has been greatly improved.

Archie Miller said the test had been tested for outsourcing and the usertesting.com provided testing services.

Previously, Crutchfield Company and the service provider for improving product comparison function has been cooperated.

About a year ago, Crutchfield wanted to add product comparisons, and they tried an online chart that pointed out the difference between products, but quickly found that the chart was confusing to consumers. The company decided to add the button and the consumer clicked on the button to initiate a product comparison and get a more characteristic comparison than the chart. The test is a service provided by usertesting.com.

The service provider's testing led to some consumer involvement through questions raised by retailers. Testers randomly browse various parts of the site, and as the tester uses the site, the company records the movement of the mouse and gets a detailed description of the microphone, Miller said, "These testers are very good at expressing the thinking process." Usertesting's Test team usually has 5-8 testers.

Miller said a team did not need to have more than 5-8 testers because their response to the Crutchfield problem might be repetitive. "The more people have more effects, the more they may have problems that you can't handle." ”

Miller says test outsourcing has two advantages over in-house testing: speed and cost. Usertesting can give results within 24 hours, and in-house testing requires Crutchfield to assign at least one person to monitor the Test team, and to summon the tested individuals. In addition, the cost of testing outsourcing is One-fourth of the cost of internal testing for retailers. Crutchfield the service to the test service provider according to the time period.

Miller is pleased to see some improvements from the external test that he was able to track results and new discoveries from the testers and to monitor the test site.

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