Seek additional revenue from YouTube test-water premium channel service

Google is planning to launch subscription services on some of YouTube's special video channels to fund the expansion of video content and create another source of revenue for YouTube.

The project, which has been raised for several months, is expected to be announced as early as this week. The plan could cover up to 50 YouTube channels, according to people familiar with the matter. The minimum monthly subscription fee for each channel is only 1.99 USD.

Through the subscription service, channel operators will be able to produce different content, such as television shows and movies, a person familiar with the matter said.

Despite the rapid growth in advertising revenue from YouTube and similar video sites, this is only rare relative to television advertising budgets. According to market research firm emarketer, digital video advertising revenues will increase from $2.93 billion trillion to $4.14 billion trillion in 2013, but will still account for only 2.4% of all advertising spending.

YouTube accounts for the largest share of digital video advertising revenue. Brian Wieser, a market research firm Pivotal Research, Blaine Vizey that YouTube's advertising revenue this year will increase from $1.3 billion trillion to $2 billion trillion in 2012; In Friday, YouTube's advertising revenue is expected to break 15 billion dollars over the next few years, equivalent to CBS or Viacom (Viacom).

YouTube says there is no news release on the channel subscription program, but is considering creating a subscription platform that will bring more content to YouTube users and provide another revenue-generating tool for content producers based on existing ad support patterns.

YouTube channel partners include Howcast, the World Wrestling Entertainment, the Onion and the game Player network machinima. However, it is unclear which channels have signed the new service.

Cable and satellite channels are also interested in YouTube's subscription service, hoping to generate revenue from new and old programs, according to people familiar with the matter.

For now, the mode of operation of YouTube has changed dramatically, and it has invested more than 200 million dollars in more than 10 new channels over the past 18 months. Thanks to these new channels, YouTube has reached 1 billion subscribers and a total of 6 billion hours of video per month. All of the top 100 AD Age brands have advertised on YouTube.