Sell well, developers will dare to price

And at the end of April, compared to the opening of the sun, the small and medium-sized units rose 3500 yuan/square meters, the large type rose 6500 yuan/square meters. Source: Beijing News reporter Shire Click here to see all the financial pictures for 5 consecutive months volume, "small spring" has become a "big spring". At the same time, since March, the real estate has frequently raised prices, the earlier concessions and discounts were generally canceled, many real estate even appeared every square meters at a rate of two thousand or three thousand yuan. What caused the developers to decide to raise the price? How about sales after the price increase? What person buys a house after raising a price?　　Our correspondent investigated several typical properties. The capital is no longer tight "up" 4000 yuan position: Fengtai District West Four ring Road 112th this year, the average price changes: first quarter, 12000 yuan/square meters, one-time payment of 78 percent, that is, 9,000 yuan/square meters; June, 16000 yuan/square meter products similar, rose more than 4,000 yuan three lives still hot June 6 , located in the west of the four ring four, 2-3 building opened sales. Building 2-3 is 26 floors, huxing area of 150-220 square meters of three, four living, open average price of 16000 yuan/square meters.　　Open one-time payment 92 percent, down payment 60% 96 percent discount. June 10, reporters from the Canton Canal door to go west, over the Yuegezhuang Bridge to take the auxiliary road, to the north traffic lights to the project department. Although not weekend, but the sales hall is full of cars, many people look at the house.　　According to the sales Miss said, 150 square meters of three home has sold almost only a few sets.　　Reporters see the community is in intensive construction, out of the community gate 50 meters north of the bus station, to five Pine Subway is also more convenient, overall view of the project traffic is very smooth. The price change is undoubtedly one of the topics of concern to the buyers of this property. According to the reporter understand, the opening of this year January 11, the average price is only 12000 yuan/square meters, one-time payment of 78 percent, that is, 9,000 yuan/square meters. The new opening price has risen to 16000 yuan/square meters.　　Reporters randomly interviewed a few people, they said, the price is a little expensive, the developers to increase the price increases quickly feel incomprehensible. The reason for the increase is "to increase" and to the surrounding projects "in line" to this, the head of the project to reporters that the price increase is not because the product is very different, but to restore normal market prices. "The January opening was the hardest time in the entire property market," he said. Developers of the funds are very tight, in order to return funds ' help ', depressed prices, almost at cost price sold, and in 4 May, the project is basically no house to sell, is a gap period, the opening is only a "rise",　　Also with the surrounding items and normal sales price level. According to him, the central part of the hotel is based on the price of the surrounding items, such as large into the county for 16500 yuan/square meters, Ocean Qin landscape three period to sell 14500 yuan/square meters, Vanke Cofco is its main competitor, and Aster price of 17000 yuan/square meter. The average price of Shanghai construction half a year took a "V" shape location: Fengtai District Red Door West Road product Type: Ordinary housing this year, the average change: 1 quarter, 9800 yuan/square meters; At the end of April, starting from the end of the Majiabu, the Shanghai construction of Pin Minan outside the third ring,　　The average price of sales has almost gone a "V" shape: from 13000 yuan per square meter to 9400 yuan, now back to the starting price of 12000 yuan. June 11, reporters to Shanghai building, along the way the traffic is relatively smooth, the project is also very easy to find, in the north of Jimei home. At that time, the sales office staff and the purchase of fewer people. "There is no room to sell, and a new house to wait.　　A salesman told reporters that the latest batch of volume is at the end of April, the sale is two phase 16th building, the average price of 11000 yuan/square meters, has been sold out. We sold 15000 yuan/square meters last year. "When asked why the price was rising, the salesman said," In the past, the main tower is the combination of small huxing, now selling is the board building, Huxing is also relatively large some, formerly thirty or forty square meters of a habitat, the main huxing is 85 square meters, the opening of the 16th building at the end of April is 92 square meters of two to 125 square meters three habitat. Density is also lower, comfort moderately improve some, so the opening price has been improved. "Sales staff also told reporters, is expected to open September Sales building 13th, this is a 11-storey board building, huxing 100 square meters of the two houses, the price has not been determined, but customers can be registered in advance."　　For the most concern whether there will be price increases, the salesman said "all have to see the city tide." The solar position huxing similar to one months rose 3500 yuan position: north of the third ring to the North 800 meters, around the subway station, the average price changes since this year: the end of April, 18000 yuan/square meters, 51 before and during the subscription of the entire paragraph 92 percent, mortgage 95 percent discount, May end, 2nd building 21500 yuan/square meters; June, 7th building 24500 yuan/square meters of small huxing prices are still difficult to buy June 10, the reporter came to the Northeast three Ring Sun ad sales office.　　According to the salesman, currently 2nd building arranging home buyers have reached more than 300 people, and the availability of only 100 sets. The price of the Sun 2nd building is 21500 yuan/square meters, which is more than 3500 yuan/square meters in the opening period of April. Moreover, the 2nd building products and the first phase of 3 buildings, huxing Close (are small and medium-sized), close to the location (all near three ring). The sales clerk said the opening date is June 20 and is no longer acceptable. "Unless you pick the rest on the opening day, it's hard to buy a house in this building," he said.　　She particularly stressed. Large-price prices of large houses to pay attention to the reporter, building 7th is also in the acceptance of arranging, but with 2nd of the landlord dozen more than 80-90 square meters small huxing significantly different is that the house of 7th buildings are in 170 square meters above, and the price reached 24500 yuan/square meters ofLevel。 Developers on the one hand in the price increase, on the other hand, the 7th building such a high price range building of the volume of the push has been a certain degree of control. 7th building a total of two units, this time only open a unit of more than 40 sets of listings, the number of arranging has more than 70 people, compared to the small and medium-sized type 2nd building a lot less.　　Sales staff said that 7th building as long as the arranging should be able to guarantee the choice of housing, because the huxing relatively close to the 7th Building another unit and 8th building can be opened in the subsequent. Opponents rose, followed by the Sun, deputy general manager Zhu Jianlin introduced, the project price is in the beginning of the whole property has been set the idea. "Our floor price is 11000 yuan/square meters, plus the precision decoration investment, the first sell 18000 yuan/square meters is the cost price, 2nd building undertakes the task of obtaining profits." and community maturity has increased, the price is inevitable.　　"Zhu Jianlin said. Zhu Jianlin also said that another basic reason for adjusting prices is to refer to the main competition for the Galaxy Bay and ocean-going city, and slightly below competitors. Adjusted, the sun is more than ocean million and the city's latest unit price slightly lower 1000 yuan/square meters or so. "The Galaxy Bay has a relatively large price adjustment in the near future, so the Sun ad strategy is still in sync with the project around, a slight advantage." "After the increase in investment after the reduction of investors according to Zhu Jianlin, a one-time payment of the proportion of about 30%, the general real estate of a one-time payment ratio of about 15%, which with the opening of the lower prices attracted investors have a certain relationship." Also has a certain relationship with the attraction of some high-income groups for first-time home purchase or improved home ownership.　　After the price of building 2nd was announced, the investment-type homebuyers were significantly reduced, but there were 91 customers who had not selected the right type of flats in the first issue, and the proportion of home ownership was bound to be further improved. Ocean million and the city found buyers gradually every time opening all small rise position: North four Ring East Road and bridge northwest corner of the year since the average price change: March, 23000 yuan/square meters; June, 26000 yuan/square meters in March quietly increase ocean million and the city is this year's hot selling representative real estate. Statistics show that since February, the project has been able to enter the top 10 sales in Beijing each month.　　And some real estate prices suddenly different, ocean million and the city's price increase is gradual. After the Spring Festival, the Beijing market relative downturn, ocean million and the city's average price of 21000 yuan-22000 yuan/square meters, the month sales amount to more than 200 million. March, the project began to raise prices. At that time, many projects are also for the house can sell to worry about, ocean million and the city has quietly raised prices, fine-tuning 1000 yuan/square meters, that is, the average price of 23000 yuan/square meters. At that time, the industry has not formed a unified opinion on price increase sales. Many people are worried about whether it can buy after the price increase. "A person in the industry, who declined to be named, recalls.　　Unexpectedly, March ocean million and the city's sales amount of more than 400 million. Rose also bought, developers to raise prices according to the relevant leaders of ocean real estate, their price increase is based on confidence in the product and based on the changes in the market purchase. After March ocean million and the city's buyers more and more, and a lot is the first time did not buy, the second then arranging purchase, the price has also bought.　　This shows that home buyers of house prices and product confidence is very sufficient.　　Reporter found that the developers dare to price adjustment is another reason is that the area of ocean Wan in the region similar high-end residential products are scarce, and the North four-ring geo-customer groups and relatively many, making it appear in short supply situation. More geo-buyers, shot fast from March onwards, ocean million and the city every time the opening or product inventory, will be a small increase in prices. After the price rose, sales also continued to rise. According to the data provided by ocean million and city, February-May monthly sales are 200 million, 400 million, 500 million and 400 million yuan, the current sales price of 26000 yuan/square meters. "We are rising in volume and price.　　"The director of Sino-Ocean Real Estate said. It is understood that the current ocean million and the city for sale are large-type, single set of Total price of 6 million-7 million yuan. The official said that the current purchase of the crowd is mainly business owners and senior white-collar. Among them, Beijing and outsiders accounted for 50%, buyers in the geo-customer group is very many, "everyone from the house to decide to buy a short time." ”