Send old Xing to roar a voice in the circle of friends

A few days ago, sent on behalf of Old Xing in a circle of friends roared a voice, want to find a channel to do O2O as the speaker of the annual meeting, no Chengxiang, really let him find, as if more than one. One of them is Bao Sheng International Vice President Conco Chun.

Bao Sheng is the most mainstream sports goods retailers and brand agents, lasted 10 years, in China has more than 3,500 own free stores, nearly 20,000 of its own employees and 2,400 franchisees. The number of transactions per day is about 100,000. In the physical store, the annual number of visitors to the shop is about 1 billion.

This is a O2O, old Xing in order to dig into such cases and invited to such guests, a lot of kung fu, including through some of the industry to invite.

The content quality of an activity, the core also on three aspects: topic, Guest, form. Send revamping annual meeting in the electric business industry reputation, these years, how old Xing is in these three links are innovative?

Digging up new entrepreneurs

To be able to unearth new cases of new characters, has been sent to the annual conference of the label, over the past few years, the introduction of the annual conference of the Enterprise, most of the development of good, access to a lot of media attention, there are a large number of access to financing, old Xing did not go to do investment pity, or the generation must be developed.

Joke is a joke, but the annual meeting is indeed every year the wind vane of the business sector, always able to capture the whole industry changes in the atmosphere, I thought, the electricity business is not that thing? The oligarch pattern has already formed, it is still those several people, Liu, carefree son, old, guoqing, still have a few send generation of good base friend, the appearance of year by year.

But this year's surprise is that almost 70% of the guests this year are new (or old people speaking), why?

If, the electric business says the traditional enterprise is backward, then now, the electric business also wants to divide into the traditional electric business and the new electricity merchant.

The rise of new spending power, the change of consumer population, the popularization of mobile Internet, this is the important variable factors of the great environmental change, for example, many people think that rural consumption is low, you have to really go to the countryside will find that a new generation of farmers consumption, similar to the city, this is the changes brought about by the changes in the

In this case, to dig interesting enterprises, such as Yoho, we all feel that this is a vertical electricity quotient, survival has a problem? But you know what? They have a two-day offline exhibition sales campaign in Shanghai, more than 20,000 people participate, bring 20 million of sales, there are million-meter network, very little advertising, a year also has several billion revenue, they tell their stories, are very excited, it proves that they found their own way.

What other start-ups are there?

The technology, sing together, big aunt, magic diffuse camera, Miss sister, beauty makeup, star wardrobe, pocket pass, haha carpool, easy to Amoy, aunt Help, E bag wash, this series of list is not think most of the new? They have their own unique place in their respective fields, and can even be said to have subversive innovation. For example, e-bag washing may be the only product of the next service industry.

In the last year or two, the number of new and innovative companies has been particularly numerous, and the mobile internet entrepreneurship boom, which was scraped at the end of last year, is now gradually forming. Perhaps you think they are too small, in fact, the first annual meeting in 2009, a shop, every guest, even Jingdong is a small company, at that time, a shop also but the establishment of a year, where the guests for two years.

How did these companies dig out?

He has three channels: first, the journalist; second, the investor; third, the industry important node character.

If you had seen the tipping point, you wouldn't have wondered why it was the three types of people. Reporters in the forefront of contact with more enterprises, investors are often to invest in the latest trends, the industry node is more knowledgeable person.

So the companies they recommend are often the most reliable, but even then they have to look through others to see what they are doing well.

Constantly screened after the list, is worth to launch, even if it is not well-known small enterprises, there must be a bright spot.

Do the issues in a public way

On such a large scale to find a guest, only by virtue of a send generation how enough? This has to sift through hundreds of of companies, and how do you mix them? What do you want them to say?

Two days of activities, three sub-forum, a main forum, each forum has a dedicated person in charge, and set up an altar Lord, three deputy altar Lord, and the altar of the main deputy altar is not the people who sent the generation, are sent friends, as extended think tank.

Each group will discuss the topic of their own forum for more than 200 hours, including issues, including guests, including the presentation form, over and over again after the screening, to gradually determine.

But the premise is that we have to revolve around a center--focus on the future of the electric business, that is, to send the annual meeting, not to learn skills, but to grasp the direction, because the participants are bosses, they are certainly concerned about the future, the specific actual combat strategy, there will be, but not too much.

Most of the new business is to catch the future, but the old enterprise also has the layout of the future.

For example, the Jing Dong micro-letter and hand Q play, now, Jingdong has been listed, logistics also built almost, the biggest variable is moving the end of the play, micro-letter and hand Q is undoubtedly an important step chess, the head of Xiayunli will be in charge of the annual conference debut, introduced the new play of Jing Dong micro-letter.

There is also the first mention of the Po-Sheng International, as a traditional enterprise, their new play in the field of O2O is also the focus of attention, as well as the O2O, especially with the cooperation of Ali, Yintai Business Information Management general Manager Wu Yu will be on-site to share their actual experience.

Develop new forms of activity

And they've had several creative dialogues to make the platform worthwhile.

For example, on the second day of the main meeting (send the next day as the main venue, the first day as a part of the venue, is an innovation, so that the more people meet the expectations of the morning finale link, huaxing Capital founder Baofan, Sequoia Capital China Fund partner Kui and other investors, from different perspectives on the current and future of the electric business.

In the afternoon is set up a career special, let investors and 90 of entrepreneurs site PK, and then, there are whenever, and then, the three classification of other PK, this is rare in other annual meetings.

The representative of whenever, Big Park CEO Zhiquan, Jiuxian Net chairman Shang, crack Silk founder Tong is three old faces, but, when again be invited to the stage, they are not with a simple speech to express, but put them in with the second-and-three entrepreneurs of the PK.

Whenever boss, are successful, and with the hair of the young kid debate, who grasps the nature, who master the future, who understand the younger, who better understand the trend of business, this contrast will be very stimulating.

The last part of the mobile session was a mobile innovation show, 5 Mobile, O2O Entrepreneurship project, 3 reviews Guests + Observation group to give points, so that people under the stage to participate in it, this is a great innovation, in all the annual electricity dealers, there is no such play, in fact, so many investors in the annual meeting, There should be no suspense in getting funding for projects on stage.

The annual conference is not so much an annual meeting of the electric dealers as a carnival of creativity, creativity and innovation. Taobao, Beijing-east operation of the conventional electric business field, in the white-hot competition place, the company's bosses should be more to find incremental market, to ensure that sufficient attention and input. Mobile is a no doubt incremental market, the best way to come up with a new surprise is to seize the power of the newborn.

The new, the focus, the new, the future, the new, the power, this year is a special year, a watershed between the traditional and the new, destined to be very different.

Wen/Feng Huaqui (Flirt Electric Dealer)