Seoul hardware start-up Zikto: 50,000 dollars a day in Kickstarter

As we all know, a good beginning is half the success. This sentence in the Zikto company has been very good proof, they are in the public Kickstarter website launched on the financing project, the first day to complete the goal of half. Zikto is a developer of Arki wearable equipment that can improve the user's walking posture. Of course, there are many companies on the market, and their products offer similar technology and design, but for Zikto three co-founder Ted Kim,shawn Kim and David Suh is convinced that he knows why their public-Kickstarter activities on the island are so successful. In fact, 80% of the people do not have the correct walking posture, Arki will conduct analysis, and then provide users with advice to better walk posture, improve their health. It's not much to raise so much money on Kickstarter. But if you don't look at the surface, the story that looks like a fairytale has a different reality. For example, even now Kickstarter has a wide variety of financing projects, but the development of Arki devices has cost the Zikto team a whole year. After having completed the prototype, their entire team even flew to the United States to meet with Kickstarter and communicated with the American technology media to increase the exposure of their public activities. Thanks to their strong self-confidence and constant insistence, their effectiveness in Kcisktarter is beyond expectations. Although careful preparation is indispensable, if a project has no actual content, it will not be successful. So why does Arki attract global customers ' attention in the market for wearable devices with so many similar features? Unlike other devices, Arki not only analyzes the number of steps a user walks, but also analyzes the quality of the user's walking posture. This device is not just a simple pedometer, arki a competitive strategy to guide people to walk correctly. In fact, it can promote good health, not just comment on user behavior. The three main functions of Zikto: 1. Vibration reminder: When the user has the wrong walking posture, wearable equipment will be sent vibration prompts. This may include users habitually walking along the roadside watching mobile phones, sticking their hands in their pockets to walk, or dragging their feet. This app provides an analysis of the types of daily walks that users have. 2. Body Balance Analysis: This small wrist strap can monitor the balance of the body, because the movement of a person's foot will determine the arm's swing, so this wrist strap will compare the number of swings around your arm to determine whether the user's body is balanced. By analyzing the walking posture, you can evaluate whether the body parts are shape or distorted, in addition, the device can give users some exercise advice. These functions are currently being tested in a South Korean university Hospital, which will be used to verify the Arki wrist band function and improve the accuracy of the analysis. 3.Identity: Personal walking style has become a personal password. Fingerprints, DNA, and iris recognition have become the main markers of identity, and today, identification has opened the door to other methods. In fact, the whole body can be used for identification, and each part can be used as a mobile password. And in the IoT industry, identity has a huge potential to verify that a user's walking style is just once, and that fingerprints usually need to be validated every time. Wearable equipment markets are becoming more competitive, and Apple will release their iwatch next February, which will have a knock-on effect on companies like Fitbit and Misft. But the Arki team is very confident in their technology, because in this field, their technology is very advanced. Arki team members from South Korea, but also in some well-known enterprises have worked. Their chief executive, Ted Kim, is in charge of the management of the fast Track project at LG Group, chief technology officer Shawn Kim has been in charge of medical and mobile safety at SK EADS, and chief financial officer David Suh has a promising career in the financial services industry. Starting a business in the hardware sector is a matter of smashing money, and their prototypes are expensive. In fact, many successful projects on Kickstarter use the funds they raise to start their initial investment. But Arki uses the three founders ' own money to develop prototypes, and then logs on to Kickstarter to launch a public-funded project. Arki is not a clunky "wearable device, it is designed to weaken the sense of technology, in fact, this device looks more like a fashion goods." Zikto and a South Korean watch manufacturer have done a lot of design for the device. So what are the Arki team's plans for the future? Their Kickstarter target is 100,000 dollars, which will help them put their products on the market, and in addition, they want to maintain their interest in the wearable hardware business. Zitko CEO Ted Kim says the company's motto is to make the best of what it can, allowing them to keep their entrepreneurial culture while making money. The wearable wrist strap Arki from Zikto Company will be released in April 2015. (VIAVB, translate/fast carp)