Seven days Hotel disease does not make you sleep well every day

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

Wen/second AH tired

May 6 business trip to Shanghai, by the brand and reputation influence, instantly stay in Chaling Road seven days hotel room No. 309. But once trusted, and the legendary seven days hotel but let the author dejected, and in the face of the deep fall of two panda eyes.

So, what is the cause of this situation?

1, seven days hotel = The market makes you sleep well every day

Whether in the search engine, or in seven days Hotel official online, the public everywhere "seven days hotel, sleep well every day" such words, and homeopathy become seven days of propaganda slogan, gold paint signs. The author is running so good slogan and go, but after check-in only really found that it is not true.

According to data, as of December 31, 2012, the 7-day chain hotel has more than 1500 stores, covering 208 major cities nationwide, and this April also announced the opening of the country to open 360 hotels, including 50 direct stores and 310 management stores. So, nearly 2000 is not far.

More stores, profit is also more, but it is found that the profit is not just more stores, and more rooms in the shop, from the Chaling Road branch, each floor at least 30, a lattice space model-this may be seven days Hotel strategy "shop more, more room, more profit." "

Along with this kind of strategic pattern, its own management loophole also more up, even one o'clock in the morning, the whole floor is noisy, lets the person cannot fall asleep. Telephone complaints Desk, an hour later, the corridor is still so. Not easy to sleep two o'clock in the morning in the morning, six in the corridor and began to roar loudly noisy, peremptory became a market, rather than sleep well hotel.

Stay two days, the panda eye protruding, let the author discard the trust before, finally to seven days Hotel dozen "Seven point hotel, every day sleep not good sleep" sign.

2, indecent advertising hard plug room scare users One night

Seven-day hotel loophole One is noisy, so that people can not sleep, the other is pornographic advertising room slice fly, frighten users one night in a cold sweat.

Every evening seven o'clock, the corridor came a rapid pace of footsteps, the original thought is the user passing by. Until the door of the room came "cluster" sound, only to find someone outside doing business. At the moment, always daring the author also a little scared, mistakenly thought that the robber pry door. Little imagine more than 10 seconds later, "Cluster" sound gone, the author slightly fondle mood, walked to the door and picked up two printed "Lily One Night Stand" words of paper, eyes "light" stare at the very explicit picture of the woman.

This frightening behavior of the strong plug more than once a night, according to personal statistics, at least three people at a similar time to send different indecent information. The scariest thing is knowing that there are people out there who are dismissive and insist on behaving.

In that moment, I have a kind of out loud impulse: "This way of transmission is too low, now start micro-letter, micro-BO, Mo Mo, look at others, direct mobile phone point-to-point service." Don't you feel ashamed of your old ways? "

Originally is the exhaustion period seeks the physical and mental comfort the harbor, has become frequently harassed the sexual nest. I would like to ask seven days Hotel: "So unidentified people sneak into the hotel, carry out various harassment, you are worthy of our pay for the room?" If there is any harm, can you afford to lose us? "

As the saying goes, "Dripping stone wears, Mickle." "In turn, it is" overrun, recuperation 贻患 ". This is the seven day hotel. Since its inception in 2005, it has been frequently favored by investors, including the United States investment in Warburg, Deutsche Bank, Merrill Lynch group and so on. Run all the way until the NYSE is on the market. And after the listing, seven days hotel hidden dangers, including "shop fire, project manager bribe, unlicensed operation of food, inexplicable telephone charges, shop health poor" and other scandals by the media public, gradually the disease began to evolve.

Plus now the author of these two normal conditions, the next seven days hotel if not drastic, the renovation of the interior, will be the user injury, brand destruction, stock fall, branch down.

In this respect, the author put forward some small suggestions, seven days hotel can first of such branches of investigation, the investigation can be set a particularly interesting theme, such as: "First action" and so on. Then micro-BO Micro-letter two platform publicity, it is bound to reverse to seven days hotel to bring a lot of visibility and improve the degree of goodwill.

Then in the room for sound insulation, by the way in the aisle to post the slogan: "Do not make noise in the room" or "Beware of ears." If it is not solved, then only each corridor to send managers, timely supervision. And for pornographic dissemination, the proposal seven days hotel to do the guard work, strengthen the entrance of the hotel, can be the elevator set the threshold, can also be camera monitoring, or even at the door to make a sign: "We do not accept foreign advertising." Once found, report to the police immediately. "

Each small proposal, seven days can do a theme activities, and then promote, take a crisis change brand marketing strategy path.

Perhaps the above suggestions are not very in line with the requirements, but no matter how, seven days you have to come up with an attitude, otherwise, how to be worthy of "CCTV China brand" and "Ministry of Industry C-BPI Fast Hotel business First brand" such a title!