Seven major electric Shangyo November 11 Express increase recruit 65,000 people prepare for war

This Sunday, http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electric business in the field of November 11 promotional festival will be, this day also dubbed as" Singles Day. " Since yesterday, the days of the cat, Jingdong Mall, when the merchants will announce their promotional plans one week in advance. The "Singles Day" promotion, launched by the Cat 4 years ago, is about to form a free-for-all promotion.

Jing Dong becomes the recessive target

This year's "Singles Day" is the first time in the weekend, the industry as the "last price war 2012" battlefield. At present, there have been Jingdong Mall, Dangdang, Cat, Suning easy to buy, Gome (micro-blog), Amazon, Tencent Xun network, such as a number of e-commerce sites in advance announced their own promotional plans.

Among them, the cat's plan is similar to previous years, in the 11 11 day 50 percent discount, other electric dealers are also a wide range of promotions. Gieggio, the head of public relations with the cat, said that the addition of other businesses is inconvenient to comment, the cat only focus on their own things.

For "Singles Day", Jing Dong appears relatively low-key. Yesterday, Jingdong Mall told reporters that there is no specific information on November 11 promotions, but since October, the "Desert Storm" has included the promotional content.

Tencent's electric Shang network specifically proposed: Users in the Xun under the purchase of goods out of the library, if found that the actual purchase price of goods higher than the prices of the same goods in Jingdong, you can claim the difference part.

Earlier October 31, Dangdang announced the arrival of the cat, when the letter to the supplier said that "in response to a site to provoke a price lower than the cost of the promotion of the war, forced to launch a counterattack." The industry is considered to be a challenge to Beijing east.

Suning Beijing hits 600 million targets

Yesterday, Beijing Suning also held a press conference, the first high-profile about the "Singles Day" Electric War. Suning announced Suning appliances, Suning easy to buy, le buy shi bi-brand three industries joined the "double 11" promotional campaign, the launch line under the full category of the same price promotions, the Beijing market will impact 600 million targets.

According to Beijing Suning disclosed the information, the Su ning promotion means mainly includes "line on-line same price promotion", "issued 10,000 copies ' 111 Yuan General red envelope", "the Micro Bo low price is snapped up", "the shopping returns the coupon" and so on, "is expected to pull down the overall market average value 20% ”

Gome Online Mall general manager Handepeng said Gome's preparation from one months ago has begun, the price will be "unlimited category, unlimited brand, unlimited model, unlimited quantity" to ensure the lowest price.

"Promotions don't make money."

"8 15" period, Jingdong Mall CEO Liu had shouted "negative margin" slogan, this time, many electric dealers still said will take "lose money yell" strategy.

Xun Network operations director Pan Biao said, the hurricane action overall marketing costs will exceed hundreds of millions of yuan. "Xun net 3-5 years will not have the profit request, this promotion also does not have the profit request." "Pan Biao said.

Dangdang related people also said that during the event, suppliers and when all will have a lot of input, may be low margin or negative margin operation, do not rule out the ultimate in order to let consumers in the promotion of the possibility of loss.

"For activities, we have not calculated inputs and outputs. "The cat is now making money, and the profit margin is not low," said Gieggio, director of public relations at Cat's Day. As for entering the business is to earn is to compensate, will have their own consideration. ”

Gome Handepeng also predicted that the price war, the United States will maintain the overall profit status, to ensure that no loss. But he also said "it doesn't matter if you don't make money, you can't lose at the starting line." ”

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