Seven opportunities lurking in the dark side of human nature

Guide: Any business is to meet the needs of consumers and the birth of customers, and the dark side of human nature has hidden many opportunities, this article will share with you to see whether you find or seize the dark side of human nature hidden business opportunities.

Mobile Internet is now gradually popular in our life, many different kinds of applications are rich and colorful, so also give ordinary people the opportunity to start a business, and when faced with the dream of the benefits of entrepreneurship, many people will get carried away, or even go astray.

In fact, any business is basically to meet the needs of consumers, and the satisfaction of such customer needs will determine the level of any business value, but not all customer needs are worth meeting, and not all customer needs should be satisfied.

A wide range of customer needs, they have appropriate, excessive, positive, negative, positive, depressed, also have the sun, the wretched, legitimate, illegal, ethical, and also have a breakthrough in the bottom line.

And in the current business value and market promotion, those positive, positive, sunny and legitimate often have been fully excavated, leaving the rest of the people with few opportunities, not to mention these market competition is limited, and those who are negative, depressed, wretched, illegal, in fact, hidden enormous commercial value, More attractive to entrepreneurs and business-seekers.

Xun Zi said that the nature of modern, life and good benefits, Shun is, so the struggle for life and Cirang dead Yan, born and have disease, shun is, so the thief born and the faithful died, and the desire to have good, the Sensual Yan, shun is, so promiscuous born and ritual righteousness and arts died. But from the human nature, shun people's feelings, will be guilty of disorderly, and attributed to violence.

Of course, because there is a legal limit, too break the bottom of the social business can not be normal survival, and not everyone has the guts to defy the law, but those who walk in the corner of the moral and legal edge has become a profitable relatively safe interest plate, especially with strong corners ability of the Internet, will be fully excavated to flourish.

The following areas of the Internet are very commercially valuable to achieve space, but it is worth rethinking and cautious:

1, hunting and ambiguous

Food color sex Also, the human nature has the lustful character, the internet most knows this, as far as the world, a large number of traffic concentration in the pornographic site is indisputable fact, but because of legal restrictions, yellow gambling virus can not be a high-profile public operation, so, those who walk the ball on the road, and even the application will be "about Cannon" as a selling point, A variety of strangers to make friends, pay dating, adventure encounters, such as the theme of continuous business, especially to attract network hot headlines, but the real success will be very few, if not as soon as possible ashore transformation, to grasp the right scale long-term operation is almost impossible.

2. The psychology and consciousness of peeping

It's said that everyone wants to see people everywhere, and he wants to know what other people are doing, so to "peeping" as the selling point of the application will also have a big market, see what the acquaintances are doing, see what society is doing, see what they do not see what happened, there may be against the road, let people deliberately exposed themselves, exposing others, To build such a different style of platform, but such a platform can not be bigger and stronger.

3. Spectators ' mentality

Where the accident, where there are people, we all want to see a lively, this is particularly in line with China's characteristics, this type of platform will be very looking for people like, but this platform is very risky, not the general company and management team can control, this business is hot potato. Of course, the chances of survival may be greater if they are based on a small, specific industry or circle of acquaintances or communities.

4, the user stranded online

Everyone wants to provide faster service, even if it is, said Cao Cao, is not necessarily the fastest in the hearts of customers, so, businessmen want to provide customers with the fastest service, especially with the logistics related, but also with O2O very close. But if you want the user to do everything with a mouse touch screen, all things are settled at home, it is against the nature of society and people, at least in the current society is not appropriate, those who expect the network to order 3 minutes of cabbage to the Community electric business model is reversed days. Not no demand, not no market, but most people do not have this demand, just for someone else's needs to provide a platform for the service, no future, or to the canteen window on the phone.

5, a night of rich dream

Chasing wealth is not wrong, the wrong is every day dreaming of wealth, more terrible is, every day dream of a rich, the internet is a wealth of dreams to create a good stage, the ability to gather popularity and wealth resources unparalleled, if you can make your business to customers such opportunities, will certainly let people flock to, but such a good thing how can happen? There are only two possibilities, one is the breach of the law by the service provider, the other is the illegal use of the platform, anyway, the distance from the prison is recent. Bitcoin has become a martyr.

6. The psychology of reaping without pains

If you can get something for nothing, it is definitely the biggest good thing under heaven, but the sky will not drop pie, so everyone is sorry, but the internet will have a free lunch, and the free business model is not to the disadvantage, has become a lot of internet entrepreneurs to ponder the space. However, free business model can indeed pry the market, especially to subvert the original industry pattern, but not all areas can be, the most afraid of subversion of others but did not achieve their own.

7, the taste of the constant delicacy

Trying to be fresh is the common aspiration of mankind, such as traveling to see where they haven't been, for example, eat all over the world to taste flavor, provide this service is the advantage of the Internet, but need to consider the sustainability of the taste, if only by continuing to ensure the operation of the delicacy of the business, it will be very hard and not practical, It is a factor that must be taken into account when a fresh freshness is added.

In the long run, the real winners will not be the people in the kitsch industry, the real success of the business model is not blindly to meet the needs of human nature of the business model, the real long-term companies will not be able to lead people to actively create positive energy companies. Staring at the weakness of human nature every day, efforts to seize the consumer's weaknesses, can be a moment of energy, will never get the real recognition of society and the positive evaluation of history.

The real business opportunities on the Internet are those that conform to social development and the basic needs of customers, can help people to create a healthy and upward life form, can let the whole society to harmonious development of normal business activities, if we can achieve their commercial interests at the same time can lead the whole society and groups can improve efficiency, perfect life , that's really good business.