Several tips for improving the quality score

The quality score is an important part of the PPC account because it affects the advertising position and the minimum bid for the keyword. Google has a specified quality scoring standard to ensure that the user is displayed with an associated advertisement.

You can also think that Google makes money from ads that are displayed to users. So far, Google is the most popular search engine because it is reliable and accurate. If Google is not accurate, it will lose the user, thus losing the opportunity to make money. This is where the quality score comes in. Google uses quality scores to ensure that each user sees results that are most relevant to their search queries. Although the quality score is constantly changing, it will also be due to specific advertising

Capacitive factors, but there are always ways to optimize the quality of the account score.

First, you need to know how Google determines your quality score.

Google takes three factors into account when determining the quality score. First, Google investigates the consistency of the ad group for that account. Are the ads in the ad group related to the keywords? Make sure that the ads that are searched for are available regardless of what a potential customer is searching for. If not, then either do some http://www.aliyun.com/zixun/aggregation/8170.html "> ad copy, or reorganize." In most cases, you can write new ads that contain all the keywords-but if your ad group has recently expanded a lot, it may be necessary to create a new, more targeted ad group. In fact, the latter situation may be more advantageous to you because the tightly interwoven ad group provides space for more targeted advertising.

Google also takes into account the historical performance of the ads displayed on the current site, as well as the performance on similar sites. In general, Google considers the click-Enter rate of the ad as a factor in the quality score. This really helps to make advertising more targeted.

In fact, according to a study by advertising.com, inserting accurate keywords into a pay list can increase the click-Entry rate by 38%. You can choose to use dynamic inserts or switch to high-performance keywords in active advertising. It is also necessary to have the advertising effect report, pause the lower click-Entry rate of the ads and test the new ads. Keep in mind that if the entire ad group has a lower click rate, it will only suspend the worst few ads and insert more new ads for testing. Do not pause all ads at once, preferably by keeping some historical data-even if it is not as high as you expect. After running the new ad for a while, you can pause or update some of the other old ads. Never delete ads, just pause them on the line and keep the account history.

Finally, Google will also consider the quality and consistency of the login pages that searchers go directly to. is the login page associated with the original search? Include search queries? Is it related to advertising content? These problems will affect your quality score.

To sum up, the most important factors are:

Keyword. Keywords are the most important factors and are defined as "bad", "good" or "good" based on their relevance to other accounts.

Advertising text. Ads should be associated with each listed keyword in the ad group and contain keywords.

Login page. Spiders grab keywords on your login page.

Click-Enter Rate. It helps the quality score to determine the location of the ads on the Search engine results page and the minimum cost per click.

Lowest bid. When Google determines the relevance of the keyword and search query, the lowest bid is determined by the quality score.

The historical performance of advertising. Targeted site and search network advertising history can be used to determine rankings.

Of course, there are certain other factors, and the quality score will also take into account:

The historical performance of advertising on the current or similar sites.

The relevance of advertising and keywords to Web sites.

Link the quality and relevance of the landing page of the advertisement.

Want to improve the quality score? Take a look at some of the following methods:

1. Add keywords to the advertising copy. The easiest way for Google to determine the relevance of an ad is to include keywords in the ad. This can actually be stone, because if the ad contains a search query, it will be more easily clicked, thus increasing the click-Enter rate!

2, create and subject tightly linked ad groups, if necessary reorganization.

3. Place the keyword in the login page. This is another reason to create ad groups that are closely related to topics-you can use the keywords on the login page to your fullest.

4. Create a separate login page for each ad group-use the best keywords in each group.

5. Put the misspelled keywords into their own ad group. Misspelled keywords usually have lower quality scores because you don't use them in ads or landing pages. Put these keywords into their own ad groups so they don't hurt other high quality scoring ad groups.

6, pay attention to all the matching types, including negative, because they will affect the click-enter rate, thus affecting the quality score.

If you want to optimize the entire account, you can download the keyword report, the first use of 5 points or below the quality score keyword, and then slowly to the rest of the account also use the same method, even if it takes a little time is worth it!

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