Several trends of future business-to-business online development

Business-to-business websites have now developed into an industry that can not be neglected, although the vast majority of enterprises themselves are not very large, can only be regarded as small and medium-sized enterprises, but due to the number of companies involved, a wide range of industry, more practitioners, and is a worthwhile investment in the industry.

In 2009 just after the arrival of 2010, and you discuss the next 5 years of business-to-business industry development trend. Although it is the trend of development, in fact, many service models are also many business-to-business websites are doing, and do a good job, this article is just to reproduce, and select some future focus on the development of services to analyze and predict.

Business-to-business websites can be divided into business-to-business websites and business-to-business segments, while their development direction can be divided into online and offline, now discussed separately:

One business-to-business industry website "Online" development trend

1 business-to-business Online development trend

Business-to-business websites, at present, there are many good development, such as the network Sheng's China Chemical Network, China Apparel network, China Textile network, such as chemical and apparel series of websites, Shanghai's "My steel Network" is said to have more than 100 million sales, as well as the network in Zhejiang China Cement Network and other series of building materials website As well as Hangzhou macro-create its global hardware network, China Electric Vehicle network, such as series of websites, are developing well. From the development of these sites, can be roughly analyzed in the next 5 years business-to-business industry website online development trend.

A some suitable to do foreign trade industry will focus on English web site, such industry is generally foreign trade occupies a large proportion, at the same time the site has a relatively strong strength, and some will be online under the line to do, such as: Magazine, Offline matchmaking and so on.

B funds allow the case, will pick some quality of the industry, or less competitive industries, do more business of business-to-business Web site, will gradually move towards a multiple service model, Cross-industry, group operation, in the next 5 years there will be a number of industries in the market more large business-to-business website listing.

C part of Business-to-business Web site due to the pressure of the breakdown of the industry site, will be involved in the industry into a number of key segments of the industry, the operation of a number of subdivisions of the site, or select some think the better industry, separate to do industry sites.

D part of the industry's business-to-business Web site will be promoted from trading to online transactions, such as: Clothing and small small wholesale, in fact, is now Alibaba's main push service, has applied for independent domain name: 1688.com online wholesale market, but only some of the industry fit.

E large part of the product can face the consumer's business-to-business Web site, as domestic demand will continue to expand, will open online shopping sites, such as: Global shoe network of the customer mall "Amoy shoe net", China Apparel network of the business shopping mall "clothing network" and so on.

F but because the buyers of the website, clothing and small commodities wholesale website is very dispersed, the model is very standardized, and integrated platform is difficult to find differentiation. But because the market is too big, based on the industry's business of the website, clothing and small commodities wholesale site can also be a bit of cake.

2 online development trend of business-to-business segment

Business-to-business segment due to more subdivided the market, can do more professional, its platform features, profit model and business-to-business major industry sites have some differences. At present, the breakdown of business-to-business sites due to the general relatively short time to establish, as well as market factors, most of them are in small enterprises, the number of employees more than 50 people below more than 5 million of the turnover, but does not mean that there is no development potential, the following brief analysis of its development trend.

A network of popularization, will make the Business-to-business subdivision of the site with increasing, but a short operation of 4 years, long operating 6 years later will encounter market bottlenecks, the future will select a good segment of the industry to do more Web sites, can also directly invest in business-to-business Web sites, acquisitions or shares some of the more promising business-to-business segmentation site, Some enterprises will operate more than 10 websites, expand the scale, bigger and stronger enterprises.

B within 5 years, also difficult to find a by doing more than 10 of the Business-to-business subdivision of the site to become a listed company, after all, the brand is decentralized, the cost is relatively high, can only be said to the Business-to-business subdivision of the industry web site development, growth found a way, can also achieve a good business.

C to do a business-to-business business site, in 5 years, midstream enterprises can still not be less than 20,000, because this will allow you to have 200-400 customers, sales in 1.002 billion/year. As the "Business-to-business Industry portal Planning Combat Research Report," said, tens of thousands of of companies also to build a business-to-business industry website, was fooled.

D business-to-business subdivision of the site, the future trend of development must be industry media + industry business-to-business, simple business-to-business, it is difficult to big, and may not even do it. In addition to the opportunity column, forums, blogs, space, questions and answers, encyclopedia, video, Gallery, recruitment, download, reading and other columns may appear in different industry sites. The industry atmosphere is very strong, as long as you are a company staff in a certain industry, you have to go to the business-to-business segment, because it not only allows you to make business, even if you do not understand the technology, management do not understand, to find work, to solve industry trends, to make friends in the industry, procurement products, learning marketing knowledge, pass the time, etc., can be satisfied. This content is done, will enhance the site content and search weights.

E business-to-business Segmentation of the advantages of the site: professional, absolute Professional is the only way out, so that buyers and sellers feel that this platform is fully tailored for me, there is a chance. Differentiation is the best competition strategy, the future of business-to-business segmentation will become more and more professional website, such as "China Building Materials Online", "China Bidding network" and so on.

F business-to-business Segmentation Site Community is very important, there are many successful business-to-business segmentation sites are relying on the community to build brand awareness, found the reasons for user choice. Future Business-to-business Subdivision site will build a large community platform, the current Internet mainstream community concept constantly integrated into the Business-to-business subdivision of the site, with the community, you can enliven the business opportunities column, you can find advertisers. On the meaning of Business-to-business website community, in the "Business-to-business Industry portal Planning Combat Research Report" did a very detailed explanation.

G if the industry is clothing or small commodities, the future establishment of small wholesale platform is very promising, because the market is very large, in the future there will be many merchants skip the traditional channels, from the network purchase, reduce costs. Personally think not to do business, because the market may be too small, promotion costs too high, and the income is too low, user choice is limited, of course, if the consumer purchasing power of products is very strong, you can consider, but must be careful to enter.

H some suitable for foreign trade industry, can also consider to do English web site, the general will line down together to do, such as: Magazine, Offline matchmaking, etc., but do must be cautious, analysis of the market, but even if there is no big development, improve the platform user ecological chain, can also be considered.

Second business-to-business industry website "Offline" development trend

The online service of the Business-to-business website is not the business content of the Business-to-business website, but because the line service starts mostly relies on the line to promote, its main business is also the company that the enterprise of the Business-to-business website belongs to, so it is necessary to take the offline service into consideration of the development trend, Because of business-to-business Web sites and segmentation industry sites under the offline development is similar, here the overall introduction.

A business-to-business Web site and a segment of the industry's web site will have greater development of the Conference business, at present, some business-to-business Web site meeting revenue accounted for 1/3 of the total income, indicating that the model has been very mature, the future of the business will be more development, because whether it is the network or meetings, are to provide information, communication services , and meetings can be exchanged face-to-face, but also depending on the industry.

B business-to-business Trade website Exhibition business will be a certain development, at present some business-to-business industry website and Exhibition company to help the exhibition company, from the exhibition company to get a certain return. Have their own set up exhibition company. China Chemical Network held in 09, "China International Fine Chemical Exhibition." Business-to-business segmentation site, the future more still to be considered with the exhibition company to help them to better operate.

C by the industry website to create the industry reference book, is now a very mature model, although the current paper media has been shrinking, but I think the reference book in a period of time (at least 5 years) still has its existence value, and the return is very considerable. Business-to-business subdivision of the industry website to do "Industry encyclopedia" and other reference books have advantages, the industry is too large, the readership group dispersed, too many enterprises, books can not be included intact. For example, business-to-business segmentation site: Chinese screw network launched the "Screw Industry encyclopedia", China's LCD network launched the "Photoelectric display and solar industry Encyclopedia 2010" are very good.

D business-to-business Industry website published most of the periodicals are in the form of trade offers, which is more of a company's color ads. Business-type periodicals in English, at present more suitable for business-to-business Web sites, after all, in the domestic, the speed of information dissemination of periodicals, has been far below the speed of network transmission.

E Corporate brand website construction business, on the Business-to-business subdivision of the industry sites and major industry sites I think is still a good point of entry, there are many business-to-business websites do a good job. The website of small and medium-sized enterprises, directly with the construction station template can be done. But the brand enterprise website, uses the template to be unable to solve, the demand is very individual. With the rise of foreign trade to domestic sales, emerging brands began to pay attention to the establishment of their own brand website, because of higher prices, higher profits. Believe that the technology is again strong, the next 5 years will not be able to use templates to address the construction needs of brand sites.

F more sensitive industries, such as: non-ferrous metals, chemical raw materials, oil and natural gas, the existing Business-to-business Web site will continue to play its advantages of information acquisition, to provide users with more professional level of market research reports, and the use of mobile phone network, to provide users with more timely, more accurate information. Some business-to-business websites will also enter the consulting service industry to provide annual consultancy reports for large enterprises.

G business-to-business Breakdown of the site in the future by regional tour will be a profit growth point, because the establishment of large community, users and users can be offline communication between the needs will continue to increase.

Note: This paper is forwarded to billion Bang Power network