Several ways of living of fresh electricity dealers

Fresh electricity business is not a new topic, but recently it has become the focus of public opinion. In Saturday by NetEase technology invitation made a fresh electricity Shang Sharong presided over, through the dialogue with the guests, let me find that they live differently, but can survive and estimate can also live moist, these kinds of living things worth attention.

Saturday (July 27, 2003) was invited by NetEase technology to be a fresh electricity business salon presided over, although never had practice in the fresh electricity business, but because has been paying attention to this area and I bought a network, shop No. 1th has a lot of communication, plus this three years to do the electrical business and Internet professional host of the skills, and ultimately fulfill, Just dug up a lot of dry goods, write this column to make a summary, especially for fresh electricity business can be as a new type of vertical electric business survive, through the form of a case to do a simple analysis, I hope to inspire you.

Fresh electricity dealers are not really a new topic, Taobao announced in 2006 sales are China's Wal-Mart and China Carrefour combined, the major supermarkets have to line their own mall or planning mall, I was responsible for China's Wal-Mart Electric business planning, then the data is based on 40 yuan distribution of the amount to calculate , the loss of each single is about 50 yuan. It was also a good time for the US to make a decision after a 7-month-long plan, in which China is not yet a power dealer, suspending the launch of its electricity-dealers program in China, and expanding its offline stores. Although China Carrefour opened the mall in the official website channel, can be flat, and still no improvement.

In 2009 years, I bought nets and 1th stores to the online supermarket positioning began to burn money development, but in the fresh category has not been a major breakthrough, shop number 1th is now the path of development is clearly on the Japanese hundred and electrical appliances, this is the Wal-Mart after the acquisition of strategic adjustment, because these categories for Wal-Mart is a weak category, Store 1th fresh not as the focus will not and Wal-Mart line caused by the conflict.

Then give the other Cross-border enterprises or entrepreneurs fresh electricity business opportunities, this time NetEase salon came to three fresh electricity quotient, although the life is different, but can be seen with the footwear of the 2011 category of vertical electric dealer, through the dialogue with a few guests can see that these living ways can not only let them survive, It's also possible to live a more moist life.

The first way to live: combined with business-to-business business, David's chosen Geng Zhiyu is also a beauty electric CEO, though because of the time relationship does not communicate with her more, but can determine its experience is a big corporate background, so for David's choice, is located and CEO income level and experience similar to the people become reasonable, A combination of business-to-business and Business-to-consumer roads is estimated to be in line with the resources and experience the team has. The so-called fresh business business-to-business is the custom and configuration of the ingredients for the party inside the enterprise, this part of the traditional business has always been the hotel to provide, but for so many enterprises, limited hotels can provide services can not well meet the requirements of many enterprises, plus the hotel in fresh choice can not be as much as the electronic business site to do more and visualization, The information of fresh goods is more detailed. Then such a fresh electricity business to obtain recognition of enterprises is also reasonable, expected. It's just business-to-business business, the core of which is a long and risky business, basically an acquaintance and a connections, which ultimately requires the development of more C users.

The second way: the retail dream open platform platform for Shun Fung preferred strategic scheme, this is not a simple way of entrepreneurs, this is the rich second-generation in the father's advantage based on the cross-border of the big. According to Shun Fung Optimization VP Lian Zhijun, its warehousing in the software and take the land input according to my estimate on the scale of billion. In having independent business-to-consumer, even the total is not taboo in the interests of the same and balance for the entry of the cat, Jing Dong, when the open platform of the open mind, after all, the concentration of the electricity quotient is too high, shun Fung although have a large number of express users, but these users to their own platform for the client needs time On the other hand, more inputs are needed. The second is the "dream" of whether to open a shop, that is, and I bought a net, through the site more easily to get business cooperation and create a lower cost of the supply chain, and then save the line open shop investment costs and time, this strategy I bought the network has been opened through the shopping center experience shop in progress, Shun Fung optimization to achieve such a retail dream is clearly appropriate and reliable. Finally, shun Fung optimization no longer want to define themselves as a fresh electricity quotient, but to be positioned as "food electric business", coupled with the supply chain of overseas food, open platform is not shun Fung preferred to do not want to do, is the brand has this demand, but for Yu Shunfeng, traffic and sales size to determine whether it can open, Or whether the team can balance its own and open operations is an issue that needs to be discussed in depth. But the profit lure and category of the open platform can be expanded more quickly, allowing users to have more options, while further boosting sales, the virtuous cycle of the electric business operation is being validated in the integrated electric business platform-Amazon and now Jingdong. Is it possible to verify in the vertical electrical quotient? Can not be a quick conclusion, but undoubtedly full of great imagination space.

The third Way of living: offline Consumer-to-consumer achievement of the O2O model, excellent vegetable net Ding Jingtao always let me see this mode of attraction, although he claimed to be it male, but in my eyes he is a clear thinking of the business person. By docking fresh production base and individual open line shop, the business model becomes clear, coupled with its open and cooperative mentality, the construction of a new line of vertical Taobao into a huge possibility, for the individual to shop to sell excellent food net fresh products than Taobao Shop is much easier to open, can also cover more people to develop this business together. Therefore, the excellent vegetable network to get investment has become reasonable, but my concern has several points: 1 is the standardization of franchise management and how to continue the integrity? After all, it is more difficult to control under the line, and it is still a fresh-import product; 2 is the speed of the business, competitors are expected to appear soon, how to build up the competition as Taobao faster to avoid?

The above three kinds of very fresh electric dealer's living form is obviously more mature and reliable than before the footwear and the clothing type vertical electric trader, plus fresh or food electrical goods licensing more dispersed, production base of many, more market capacity, Word-of-mouth effect more obvious, almost no return costs. Let the fresh or food electric dealers do not like the supermarket or snacks before the same, can not find a breakthrough. The path to success seems clearer.

Although this column does not talk about how to build supply chain, warehousing cold chain management, distribution links, food safety These seem to be more concerned about topics, but in these ways, We should be able to clearly analyze the three kinds of fresh or food electric dealers in these four areas have been through their unique business model to effectively reduce the risk. such as business-to-business effectively evade the supply chain complexity of the 2C, the frequency of distribution is too high, customer unit price is too low; The open platform for direct retail stores is a big capital of the game, which for Shun Fung optimization, but the strategic clear and strong enough, these four problems will not be a problem , and for the Consumer-to-consumer network, which is the core business model of the construction line, the problem is only the continuous optimization of the supply chain, even they do not have to consider the storage of cold chain and distribution problems, after all, their products are either on the road, or in the small personal entity store sales ...

As for food safety, in my summary, it is not a problem if you dare to go this way and openly show up at the public salon held by NetEase technology.

For fresh or food dealers, consumer recognition and the transfer of consumer habits, on the one hand, including Jingdong, Suning easy to purchase the integrated platform to increase investment, on the other hand, these innovative and can continue to survive the new vertical electric business efforts. Finally, the time accumulated trust, over time, I believe there will be more people trust these fresh and food electric business platform and form a purchase. Apply Excellent vegetable net ding total words: Only history can increase the crime cost of a business or merchant, the higher the cost, the safer our food environment is!