Shang Network CEO Zhoshi: Why do I do luxury electrical business?

September 26, still goods network with the world's top street fashion founder Topshop in Beijing held Topshop China's first online official flagship store opening ceremony. The move not only marks one of the world's three fashion brands, known as the High street fashion uncrowned, said Topshop officially landed in China, but also means that the fashion network has been the trend of light luxury expansion of the road has entered the fast lane. In this event, Shang Product network CEO Zhoshi talked about his choice to do the luxury electrical business process. Do fashion electric business, is a kind of feeling as a stranger in the 70, looks not fashionable Zhoshi choose to do fashion-type electricity quotient, this let many people do not understand. But in his own opinion, everything began with his electric business dream. 2001, I went to visit the Amazon warehouse in Seattle, very shocking scene, let me decide this lifetime to invest in this industry. From this moment on, I watched all the news from CEO Bezos of Amazon, focusing on every aspect of the electric business. After nearly 10 years of efforts, 2010, I finally created their dream of the electric business site, still goods network. "It is understood that in these 10 years, Zhoshi joined move.com,2005 years after returning home, founded the booth online, this is the largest catering CRM cloud services provider, and then founded surplus Days News company, creating a new mode of E-commerce outsourcing." And from the electric dealer to the luxury goods electric dealer, Zhoshi said, the electric business is too bitter, I felt to bear the suffering, the torment and the entanglement which the ordinary person cannot endure. Here, it is difficult to start a business, Internet entrepreneurship more challenging, electric business in the Internet entrepreneurship is the most difficult. Plus a problem, it's even harder to be a fashion dealer. "4 years ago, we have a lot of peers to jump into this industry, to this day, still goods network can come here, I think the electric dealer to do fashion type, need to have one thing, is feelings." To the fashion in awe, the brand awe, the industry in awe. "The future of fashion dealers must be diverse." In Zhoshi's view, electric business is a way to change the habits of human consumption, the future of the fashion of the electric dealers will certainly appear subdivision. Fashion dealers do more than just price. Zhoshi talked about, the fashionable electric dealer is not you do today electric quotient, put on a layer of fashionable coat can be called Fashion electric dealer. Fashion electric business, ultimately to return to feelings, the industry's awe. Shang Network adhere to the positive price, adhere to the introduction of the British high Street brand, insist on authorization. And still goods net today average guest unit price exceeds 1200 yuan, the average is higher than 6 times times of Chinese electricity business. This also made him adhere to something that eventually got some validation. Positioning fashion Light luxury buy hand model to win the market so-called fashion light extravagance, Shang Product network CEO Zhoshi that luxury is to show off, but light luxury to pay attention to self enjoyment; luxury goods have lavish and ostentatious meaning, but light extravagance and Shangler and ego dote on. Mild luxury goods have a high quality of luxury, cultural equivalent of the same background, but relatively moderate price, emphasizing the quality and design of the high standards of uncompromising, refused a dazzling range of low-cost low-quality. "In addition to setA fashionable light luxury and to win the numerous international famous online official flagship store authorization, still goods net also implement buy hand system. Domestic fashion dealers in the purchase of purchasing system is not much to see, still product network is the first batch of the electricity to eat crabs. It is understood that in order to be able to bring the world's best fashion into China, in 2012, the product network was established by Vice President Winnie Foon leader of the powerful fashion buying team, has developed to nearly hundred people in Beijing, Shanghai, Hong Kong and Europe has four buy hands office. Fashion buyers need to fly every year to Italy, France, the United States, Britain and other place, for spring and summer, autumn and winter two orders, the world's best fashion to bring back to China. The goods they bought, divided into different trends, and then subdivided into different styles. At the same time, buyers will also pass large data, in-depth analysis of consumer demand, further guide the future purchase and sale of goods. But the product network since the line has also created a number of customer records, such as the average passenger price of more than 1200 yuan per quarter to maintain 200% growth. From the number of registered users and sales, Shang product has become the largest fashion luxury shopping website.