Shanshan Zheng: "Waterfront tycoon" to the enterprise bigger and stronger

Zheng that they do not understand the clothing, the technology does not understand, "do not specific things," the greatest ability of entrepreneurs is to combine talent, let it play the greatest potential. He gathered in the company a large number of people from government agencies, expatriates and other talents, and actively cooperate with the international giants to enhance their competitiveness Shanshan Zheng Zheng think that they do not understand the clothing, the technology does not understand, "do not do the specific thing", the entrepreneur's greatest ability is to combine talent, let it play the greatest potential.　　He gathered in the company a large number of people from the government agencies, expatriates and other talents, and actively cooperate with the international giants to enhance their competitiveness. Zheng, born in November 1958, joined the army at age 18 and was a general when he was young.　　Until he built the Cedar Empire, one of his favorite comments from outside was that he was still the "General Patton" of the apparel industry. As a typical Zhejiang businessmen, Zheng open-minded and adept at calculation. 1989, Zheng in Ningbo, built on the apparel industry, the creation of Cedar brand.　　After moving to Shanghai in 1998, ambidextrous in the field of industrial investment, and invested in minerals, banks, securities, real estate, energy and high technology. Zheng once said: "China has too many opportunities, I am good at seeing opportunities, I just make decisions and personnel, specific things I do not do." He said to himself that he did not understand the clothes, nor did he know anything about the technology. In his view, the biggest ability of the entrepreneur is to combine the talented person, let it exert the biggest potential.　　The group has a lot of people's salary even higher than Zheng, "I give him equity, rewards, to the big red flower." Last year, just after the Zheng of the Year of Destiny, I summed up: "I have done two things in my life, a state-owned enterprises that took over the debt of the year, and the second is the cooperation with Itochu."　　In early 2009, Itochu won a 28% per cent stake in the FIR group at a cost of 746 million yuan. Compared with Itochu, the FIR is only a "dwarf". Evidently, Zheng wanted to stand on the shoulders of giants and look farther. "Alongside the rich" is Zheng had to "a lesson", however, with the foreign giants of the taste of peer, but also only Zheng their own taste of warm and cold. Some people say, to Zheng 60 years old, the big appetite of itochu may not be able to become the Chinese clothing industry "Danone", but then the cedar may become the clothing industry "Huiyuan".　　In this respect, Zheng has its own logic.　　What is the government's talent for me?　　Interviewer: You hired a lot of government-backed executives. Zheng: 10 years ago, the Chinese Academy of Sciences has a director, 40 years old just early, to our company to manage the business of science and technology plate. Not because he is the stall-level cadres, I fancy is his technology and philosophy. Why am I able to develop into the technology sector? Can I develop without him?　　I only know this person is very outstanding, you help me to develop, use such a person, the whole plate comes up. When we were in the development zone, the people who used it were local.The mayor, the director of the NDRC, the Commissioner, the Director, because without these people, I do not, network is actually a resource. They work in the government, the macro-consciousness is certainly stronger than me, but also have professional skills.　　Like running a development zone this kind of business, only they do well. For example, we do in Ningbo development Zone, the local Development and Reform Commission director, the morning is still working in the NDRC, afternoon to our company work.　　Our past system, the army of the bridge, the outstanding elite are in the government, many people actually have nothing to do.　　Reporter: For them, this kind of conversion is also a very big risk.　　Zheng: Yes, the first thing I had to do was give him a sense of security, and I thought of everything. Like Langfang's deputy mayor, very young, 1971 born, when 4 years of the deputy mayor of the doctor, and then quit, come to me to do mister. My project is very big and meaningful, so he is very willing to do it.　　Many people have been in our company for many years.　　"Entrepreneurial State": in Shanshan's subsidiary, also employs a lot of foreigners to do management. Zheng: Industry must be specialized, do industry must ask professional people to do.　　I am in the global allocation of resources, employees are not only Chinese, but also Japanese, French, Italian people, which in itself is a cultural collision, which can produce a lot of innovative awareness.　　Reporter: How do you manage them? Zheng: This depends on system construction, I developed a transparent system, even the general manager of the subsidiary, there is an internal control team to do monitoring, how you earn money, how to spend money, I open the computer, the data are clear, the system before everyone equality.　　Management companies rely on the system, not by people to manage, that is not good.　　Reporter: For a diverse team of talented people, how do you motivate them? Zheng: First of all, to continue to encourage them, even if the wrong I also give encouragement, "no problem, next time", so that they have the opportunity to succeed, this is very important.　　is to chest wide, the atmosphere, this is my personality, so with me to work with, only come in, not out, go out and will come back. Secondly, to improve the incentive mechanism, many of my company's general managers are shareholders, I am cash capital investment, and they are human capital investment. I offer them a platform for development and generous rewards, and they do it for me as well as for me.　　Like many of our subsidiaries now, I am not a director or a chairman, and each company is relatively independent.　　How to internationalize on the way to internationalization?　　Reporter: Some people say, Shanshan especially like "alongside wealthy", and international brand cooperation, why? Zheng: I now cooperate a lot of clothing brands, are European aristocratic brand. If we can't do this on our own, we must work with international brands. You don't like the French luxury brand, which is all over the world. This thing has no way, only through grafting, can not go around. But we have to follow this lesson, we will go through these international brands, to the countrySo it's not too strenuous.　　Reporter: "alongside wealthy" or "grafting", how do you avoid the risk of such cooperation? Zheng: Cooperate with marriage, you at least in the early marriage is a love, both sides have the will. The problem is that in the medium term, the willingness to start splitting, and more loving people, I think is normal.　　Can not say that only to go to the happiest of the old, perhaps after the divorce, and then organize the family happier, so this problem do not think. I want to evaluate myself very realistically, that is, what should you do? What can I do? Be clear in your heart. If you marry the condition of the object is too high, can not be raised in the future, you have a bad condition, people can not see you. So, my point of view is to actually do something, in the process of cooperation.　　I want his technology, brand, internationalization, and I can give him is, in China such a high-speed growth of the huge market, I am a leading enterprise, cooperation with me can receive a good return.　　Reporter: Since it is a process, how do you protect your interests? Zheng: I want each other's brand and technology, through these to occupy the global market, and share with each other the Chinese market and the future of the global market. So, one thing I have to insist on in this process is holding.　　The first thing we have to negotiate with Americans, Japanese and Germans is that I have to hold the stakes.　　Reporter: You don't seem to like cooperating with state-owned enterprises, some people even say this is "worshipping". Zheng: I do prefer to work with the world's top 500, with the same philosophy and the ability to help me in branding and technology. I will not cooperate with the state-owned enterprises, because I was originally a state-owned enterprises, not optimistic about state-owned enterprises, they can only be regarded as the government's economic sector, why do I have to cooperate with it?