Share] A/b test draws some interesting data and tips

The main focus is on three small tips:

1 key copy must be more prominent relative to other copywriting, and the effect of copywriting &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;;

2 design reasonable typesetting to make the page appear more professional, improve credibility;

3 Reduce the user burden and reduce the wastage rate.

Here are some of the corresponding case studies for each tips, and the corresponding increase in conversion rate data

1 Copy Effect

case One: only highlight the most important, improve the conversion rate of 30%

Before modification

Modified

case Two: The simple sentence is modified to have the guiding sentence, gives the indicative word ("here") to aggravate the visual effect. Increase the conversion rate by 8%.

Simple sentence, Twitter underline

Guided skits, Twitter underline

Join a person's guided skit, Twitter underline

Join the person's guided skit, here underline

case Three: magic word "free", improve 28% conversion rate case four: humanized table to increase the conversion rate of 11%. Spreading the contents of a table into a complete paragraph is easier for users to fill out than a blank, blunt form.

2 UI Effects

Case One: "Human face" effect, people's attention will focus on the "character image of the face", contact the picture above to change the adult face after the conversion rate increased by 48%. Another experiment that used the contrast between human face and abstract painting, the face rate was more than one of the hits on the abstract. Case Two: Registration button from green to red to improve the conversion rate of 34% cases three: Specialization page increase 20% conversion rate. Professional UI promotes credibility. Prior to modification:

Modified:

3 User Burden Minimization

case one: Reduce the content of the first page information, reduce user processing information load, let users focus on "registration" on.

Before modification: Can not display a screen, conversion rate is low.

After modification: A screen display, the lower secondary content all removed, conversion rate increased by 20.45%

Modify again: the "Register" button next to the "Browse here" button removed, highlighting the "registration", conversion rate

Second edition on this basis to increase the 12.7%

case Two: Multi-page registration changed to one page to complete registration, improve the registration conversion rate of 12.7%

Prior to modification: 4 steps 4 pages

Modified: 4 Step one page

Original: The ultimate Guide to A/B testing

Original address: http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/

Source: http://blog.sina.com.cn/s/blog_6d04fca50100r66z.html