Sheng in Cool 6: creating valuable content through data

Sheng CEO Liu Wenbo as 酷6网 president less than one morning a week received from the Grand Group CEO Chen Tianqiao Mail, the main content is to explore the recent attention of the U.S. Opera "card House" success-a Netflix analysis of user data, such as themes, stars and so on after the investment shot of the original American drama, Its mode of operation and its current success have shocked the American entertainment industry.

This is also the concept of the highest degree of Internet attention "big data".

For Sheng, which has previously been a "public cloud"-such as launching cloud hosts and cloud storage services-This Amazon model needs to invest a lot of hardware and money, and it does not seem to be the way to go. So in the running half a year later, Sheng business focus began to turn to the grand main business, hoping to form a "content cloud."

The core of the content cloud is also data, Shanda Group has literature, games, video three major content business, almost covering the entire content production line of the industrial chain, but also gave Sheng an opportunity, that is, it is possible through the industrial chain of user habits and preferences analysis, use these data to guide the content, and promote the growth of the main business.

Sheng settled cool 6 It is such a business data integration start signal, first choose from the video business, Liu Wenbo Given the reason is that video data volume and infrastructure, there is a particularly good sense of cloud computing. If Sheng can support good storage, computing, network have harsh requirements of the video business, it means that can easily support the game, literature and other business, and ultimately form a "content cloud."

Short videos Need cloud computing

Is it really necessary to strengthen the technical strength of the UGC Route 6, which gives up the purchase of copyright? Liu Wenbo's answer is that short videos need more cloud computing.

"Long video site because of the limited purchase content, everyone in the short term is to see the same content, server distribution is very easy." But the short video inventory billion, and the time is very short, how to recommend a good content from the hundreds of millions of videos to the need for users, or let users find the content is very difficult technical problems, but also a big data problem. "Liu Wenbo said.

This is also now the technical bottleneck of 酷6网 UGC strategy: Platinum Podcast (video sharing) more than 30,000 people, they upload a lot of material, how to carry out reasonable storage distribution, need a stronger platform. Liu Wenbo to cool 6 bring two content, one is the entire infrastructure, the second is the Cloud Platform authentication system and large data system, these and 酷6网 data link.

"Cool 6 of billions of videos need cloud technology to do a lot of video transcoding, content to weight and solve the flexible computing storage, distribution and allocation problems." Liu Wenbo said that through the analysis of video data, cloud computing can recommend what users want, such as the May cool 6 will be through the data mining technology, in the form of a theme to the user interested in all the content presented.

In addition to the user experience improvements described above, another project in cloud computing is the "video Cloud", which allows any user to upload a video and then play it on cool 6. And this service is also for enterprises and copyright agencies, if they agree to cooperate with the way is the advertising division rather than outright copyright, you can through a simple interface to the hundreds of video uploaded to upload.

While it's never going to take a penny to buy a long video, cool 6 doesn't reject long videos playing on its platform, which seems like a YouTube path: a short video for the main line, when the platform gathers to a certain degree of popularity, attracting long videos that are willing to accept the split. The premise of this idea is that the platform has a strong flow.

"Why do we need CEO Shi Yu key development content?" Why is the group giving cool 6 so much technical support? We hope that through a series of user experience to improve the attraction of more people, when your platform has enough people, advertisers will certainly see UGC efforts. 酷6网 vice President Chenhao said.

User experience and integration

For the first year of Liu Wenbo as president of 酷6网, the group has met for many times to discuss the most important thing is the user experience, including fluency, recommendation and the relevance of search. And the user experience is good means that the user has the opportunity to retain, the retention means that the flow of the rise, and the change is not a problem.

But for the video industry, which still has content as its core competency, is there enough energy to attract users to improve the user experience?

Chenhao the experience of running the legend more than 10 years ago: At that time there are a lot of games, but most of the game operators unobstructed, such as a game server is full after the second, but the grand strategy is, whenever a server is entered, immediately opened a second server, formally by virtue of this fluent user experience, "legend" be successful within 3 months.

The current 酷6网 although not like before spending big money to buy copyright and traffic, but still in the advertising alliance and Baidu and other aspects have put, and enhance the user experience is hope to be able to retain these put the user.

In the data integration, Shanda Group is expected to operate in a market-oriented business, so that the relationship between the business can have a certain internal cycle. For example, through data tracking, a user in the grand literature after reading Tanggu three articles into the 酷6网, the background will be automatically recommended and Tanggu three little related video content, and Shanda ads can be used to get through the group's business.

Liu Wenbo stressed that the relationship between these industries is grand for many years have wanted to do, but also the direction of Sheng efforts. And now through data analysis, Shanda literature has been able to tell the original author, what content will be more people to read.

"You must not think that short video has nothing to do, short video in China just beginning, large data processing has just begun." Far from what we really want to achieve, we are just beginning to touch the edge. "Liu Wenbo said.

In Chen and Liu Wenbo communication, it also points out that 酷6网 development is the direction of Netflix's "card House"--an analysis of the content that interests the entire user community and users, and then produces content based on the results, "such content will have market value".

(Responsible editor: The good of the Legacy)