She's been in business for a while. Several female electric dealers were invested in the monthly growth

Cosmetics Daily Network has received 30 million yuan financing. In the last one months, several women's websites have been funded. Some analysts believe that female users can bring a huge increase in the development of the consumer, even in the field of male-dominated digital appliances, female netizens in the next year still has 18% of room for improvement.

In the judgment of industry trends, the flow of capital always shows some problems. In the past less than one months time, including female makeup group Buy website gathers the United States excellent product, Mickey NET, cosmetics daily network and so on several female users as the leading electric business website, have got more than tens a round of financing. Both in terms of financing density and scale, industry performance is outstanding.

It is understood that every day the network using brand Agent mode, the sale of mainstream cosmetics brand, the use of "website + catalog" marketing model, customer unit price close to 300 yuan, 70% for female users. 2010, China's cosmetics market scale of nearly 130 billion, the world's third largest cosmetics consumer market.

In the Dcci User survey, the Japanese class only accounted for 47.6% of the female online shopping, lower than the clothing, bags, footwear 80% purchase rate, it seems that the female consumer market energy is enormous.

Clients scramble for female users

Insiders Liu Yan (micro-blog) that the domestic network shopping industry will enter the third stage, the company "her economy" will explode. From the commodity level, domestic consumer development can be divided into four stages: Book audio and video, 3C Digital, daily necessities, Minsheng supplies.

The first two stages were dominated by male users. The first stage of the Representative has been established in 99 when, 2000, the Establishment of excellence, 3C Digital phase, has been established in 04, Jing Dong, 06 established Bowser and Xun. and 08 set up Taobao Mall, as well as apparel, day, mother and child, such as vertical categories of the business shop, and last year, the surge of group buying is urging domestic online shopping market development.

In the electric business development more mature Japan and South Korea, the net buys the industry to begin to the fourth stage livelihood supplies transition, the male and female net buys the crowd average proportion is 4:6. At home, female elements are also being infiltrated into the net, and the logic is that the scale advantage of female brand SKUs, women can bring more huge traffic to the company, and to bring more products to the linkage of the purchase.

The electric business personage Ma Xiaowu thinks, the female is to take the family as the unit purchasing main force, also often is the family buys the decision maker, to the clothing, the cosmetics and so on vertical domain as the entrance training female netizen, can the whole commodity retail play the very good pulling function.

The men's Web site "Massamasso nearly half of female users," Massamasso insiders said, a menswear brand SKU of up to 2000, while women are more than 10 times times, the scale effect is more significant. This April, Massamasso announced to women, children's wear, home textiles field.

"Many men's clothing is the girlfriend or the wife buys", every guest's V Head Zhongkaixin said, before every guest's male and female user ratio is 6:4, but now the situation is reversed, female user accounts for 55%. By the end of 08, the men's shirts alone have been hard to support in the next few years the larger growth, aging (micro-BO) decided to the women's clothing, footwear march. May 2010, where the customer launched its new website V, the development of network brand, channel brand two Yuan strategy.

Take the red child for example. This March, red children made strategic adjustments in its main maternal and child business, the independent launch of sales of cosmetics, health products, home, digital and other comprehensive merchandise Plantronics purchase network, the implementation of the "two mall, an account, a shopping cart" development model, in order to promote female users to the family as the unit of the association to buy.

In addition, female users of the electricity quotient of the monthly expenditure is not everyone imagined low, showing 100-300 yuan, 600 yuan above the "two high" phenomenon. Data show that the average monthly expenditure of female users 100-200 yuan accounted for 17.5%, 50-100 Yuan accounted for 13.7%, 200-300 Yuan accounted for 13.1%, 600 yuan above the fourth, accounting for 10.6%.

2011 China's most investment value of the company ranked first Jingdong Mall, is moving to the department store, in order to enhance the product purchase linkage, the female user's abacus had to play. Jingdong Mall CEO Liu (Micro bo) in Tencent Micro-blog does not cover the desire of female users, "purely technical discussion topic: How to quickly and effectively increase the proportion of female customers, the current Jingdong mall users in the proportion of men is too high, serious imbalance!" Please give us more advice! At present, Jingdong Mall female cosmetics channel occupies the first of all the Web site.

According to Dcci data, although female Internet users in the IT digital, home appliances in the field of purchase rate is 24.9%, but in the next year, this proportion will rise to 42.9%, almost doubled. Thus, Liu's impatience is justified.

There is a big difference between male and female online shopping

Mainstream Chinese are leaning from male-dominated audiences to females. In this process, the business strategy of the enterprise will be adjusted. DCCI President Assistant Ninkomin pointed out that the female netizen in the net buys the category, the purchase factor, the network advertisement participation behavior, the advertisement form, the promotion activity, the information sharing, all has the very big difference with the male.

In many sites, search engines and shopping sites have the highest percentage of female use, up to 66.5%. In addition, the video site's female use rate of 55.8%, ranked third, has surpassed the portal. and QQ space and other personal blog categories, portals, micro-bo use the proportion of 43.2%, 34.7%, 25.9%, and micro-bo there is a lot of room to rise.

In the online shopping category, apparel, bags, shoes, female Internet users purchase rate of 78.9%, the next year will increase to 83.7%, beauty care products accounted for 47.6%, the next year will reach 54.5%.

It is noteworthy that the female growth range of the category for it digital, home appliances and furniture, kitchenware category, the growth rate of more than 17%. At present, digital home appliances accounted for 24.9%, the next year will increase to 42.9%, furniture, kitchenware accounted for 13.1%, the next year will be 30.4%.

Ninkomin that female users are more self-conscious about buying motives. Compared with men, women are more affected by commodity word-of-mouth, discount, quality commitment, friend recommendation. Especially in the friend recommendation is 14.2% higher than the male, accounting for the purchase motivation of 38.1%. In addition, female users prefer to click their favorite online ads, 9.2% higher than men, accounting for 52.6%, but access to the Internet advertising is lower than the male 8.2%, accounting for 39.2%.

In the form of advertising, network video ads are generally popular with users. It is understood that the popular network has 75% of the income from E-commerce, and specific to video advertising, E-commerce brings income occupies 90%. In the electronic commercial video advertisement, the female user's acceptance degree is 6.4% higher than the male, accounts for 50.2%.

In television, road signs, DM, bus body and other traditional online advertising acceptance, female users are also higher than men. In the family, women enjoy more control over the TV than men, and they prefer to subscribe to the beautiful Fashion album. Accordingly, face decorate net has with "Kala" magazine, FTV (French Vogue Television) TV model contest, "fashionable star reaches person" launches the mixed marketing cooperation.

Ninkomin suggested that the Web site can be targeted at female users, with the help of micro-bo, SNS channels, to carry out more voting, selection activities. In addition, he says, women are more interested in sharing than men, while women are more attracted to video, text-style, funny content in the type of information they share.

Excellent network CEO Chen Yu that women in the online shopping process, the most important thing, through the surrounding information to obtain the "trust" of goods or websites. What they buy online is a process for finding answers. "Men in the process of shopping experience is not good, that is, the next time not to buy, but women will be chasing," Chen Yu said, Chinese women's dependence on search engines is to find an answer, who can answer the credit chain to achieve the most extreme who can succeed.

In the future, there will be more women e-commerce companies appear, the U.S. Women's Social shopping website Sugar recently received 15 million U.S. dollars in financing. On this site, women can enjoy the health, pets and other themes of the blog services, and can play the shopping theme of light online games. Most importantly, when shopping, they can instantly information sharing, through friends to build confidence in the product.