Shop operators try to dislocation "war" electric Dealers

The annual end of the Year "blood spell" drama is about to begin. and "Double 11" of the whole field of crazy promotions, Shanghai merchants in the cross-year marketing in the light of many "exclusive card."

To do the electrical business can not:

Gold bars "return" to attract popularity

Yesterday, the first eight with the official announcement of the activities of the annual marketing campaign, in this marketing plan, the biggest bright spot is the "return" of gold bars. "Shopping mall's main activity is full 500 yuan to send 300 yuan coupons, my friends and I bought clothes, shoes, will be able to get coupons to buy gold, this is certainly very cost-effective, after all, gold bars in peacetime almost no discount." "One consumer said," the gold into the big promotion, such a model is hard to replicate, after all, few people will be through the network platform to buy gold bars. ”

For a variety of reasons, in the first eight with the introduction of last year's "fulfilment coupon" activities, there is no gold bar traces. And this year in the context of online shopping challenges, stimulating domestic demand, the first eight with the gold bar back into the "Accept coupons" activities, prepared value in http://www.aliyun.com/zixun/aggregation/3413.html "> About 65 million of the 170 kilograms gold bars, compared with the previous year, increased by about 40%. Industry insiders believe that the "gold bar receipts" Such a marketing approach, it is to avoid a simple discount war, its own advantages to play to the "extreme", so as to compete with the electrical business differentiation.

Good for the consumer:

First Open online payment channel

In the face of the rapid development of electric business, the physical shopping malls also cleverly use the online platform to more flexible, diversified way to consumers. The first eight partners in the Trans-year marketing period, but also with hundred UMC business cooperation, opened the online payment channel. From December 27 onwards, customers can register on the eMALL, recharge, and get the payment password. During the event, customers can go to the 9 floor of the online payment dedicated cashier point, enter the payment password can confirm payment. The use of online payment methods, can be more than a small amount of consumption card sum, to store formal payment only one operation can be completed to pay, greatly reducing the time spent on many previous payments.

The New World is also "net" to deal with, as the internet shopping spree has created another round of impact on real business. In order to cater to the current young people love online shopping habits, the New World Joint Group Purchase website public comments Network, launched online group buy online consumption of a new model, become a real business another innovation. It is understood that the December 24-30th in the public comments on the Internet Group purchase customers can enjoy 100 yuan for 360 points, equivalent to the minimum of 28 percent of the special.

To play its own director:

Honor Fitting and intimate shopping

Oriental Shopping Center, six floor customer service centers in particular set up a "honor fitting room", inside the furnishings like the living room so warm, there are sofas, coffee table, TV, especially with a large dressing mirror, with curtains separated out a region. "If your wife tries her clothes here, he can sit there and drink tea, watch TV, or use the ipad for free." Try to feel satisfied with the clothes can also be bought directly here. "Staff said that the usual annual consumption reached a certain amount of VIP customers can enjoy the service here."

In the first floor of Oriental commercial building, there is also a special "beauty Experience Center", from a sign erected next to visible, "SHISEIDO" is "Today on duty brand." Shop staff Introduction, customers can go to the "duty brand today" to enjoy free skin test, skin care, beauty 靓妆, nail care and many other experience services, but the organizer will have a quota of control every day, "the experience center will be permanent in the future, generally a week or two to replace an active brand." ”

Yesterday afternoon, the reporter in the Oriental Shopping mall South East shop with ordinary consumers experience the company to buy services. Just a meeting, the VIP Commissioner Lu Xiaoyan show a brilliant smile, when learned that reporters want to buy a suit to attend the company party, Liu led reporters to the third floor of the mall. When stopped, the reporter looked up to see the region has ochirly, Scofield, Roem, Eland and other brands of women's clothing. "Seeing what you're wearing today, it feels like you should be better suited for these brands." "Liu said.

Into the ochirly counters, Liu recommended a white coat, a blue-green with a small flower pattern of the dress, and then with a brown shawl, "This set or partial life, but also very temperament, the skirt inside is also relatively overhangs." According to the staff, such 3 pieces of the total price is 3000 yuan, the end of the activities played in the fold, so as long as 1500 yuan.

According to the introduction, such as Liu such a professional to buy Oriental shopping malls every floor has, and they have their own expertise, according to different needs of customers to provide personalized services.