Shop "real-name" is not a charge to the door

According to the latest news, the General Administration of commerce and Industry decided to implement the interim measures for the administration of online commodity transactions and related services on July 1. Although the general administration of Industry and Commerce has already released a lot of wind to similar news, but the confirmation of the formal implementation timetable, still caused a lot of concern. The controversy focuses on whether the online shop "real-name" will increase charges?

First, the sellers worry: the real-name shop will increase charges

It should be said that the general administration of Industry and commerce has begun to study the regulation of online marketing, at least two or three years time. During the discussion of relevant management methods, the views of various parties were solicited, and the business sector across the country adopted similar management methods and conducted different pilot projects.

The general Administration of Industry and Commerce July 1 to implement the "Network of commodity transactions and related service behavior management interim measures", caused the network sales market in the attention of all parties, there are vast network of consumers, there are shop owners, network sales platform providers (such as Taobao, etc.), of course, the business sector themselves.

However, I think the bottom of my heart is the shop owner, they even posted on the internet, "pay close attention to is a meeting, management is a charge, the emphasis is the slogan, implementation is the mouth, acceptance is drunk, inspection is a banquet; "Sort of comment. This is actually the concrete manifestation of their concern.

To say that many shop owners are indeed not easy, to spend a lot of energy to improve their level, access to network consumers. There is no doubt that the general shop owners are afraid of more charges, arbitrary fees. And many shops are small business, not only to solve their own livelihood problems, but also to reduce the social burden, if the charge problem "destroyed" their business, natural in the love of reason.

Second, the general administration of Industry and commerce: only to mention the standard management fee

Regarding this new management method, the general administration of Industry and Commerce answered the reporter's question. However, it can be understood that the general administration of industry and commerce can only mention the regulation of the issue of no charge, they proposed that the introduction of the management method because of the recognition of "must seize the opportunity to strive for the development of the network market main body to create, to provide a good external development environment." ”

The reply of the General Administration of commerce and Industry said: "The healthy development is the network market realizes the sustainable development the intrinsic request and the safeguard." It is necessary to standardize market subject behavior, maintain market order, investigate and punish network fraud, sell fake and shoddy goods and unfair competition behavior, and create a fair development environment for all kinds of market subjects. ”

If you read the specifics of the approach to management, you don't see how to charge. I think that this is normal, because it is a management method, which can only mention the principle of the provisions, and the responsibilities and obligations of the parties concerned, it is impossible to the management of these norms in the process of how to charge, the number of specific fees described.

However, perhaps the next, in the implementation of the new management approach, can not go around the "how to charge, how much" the door. This door may still be two: a door is a network of sales to provide a platform (such as Taobao) how to charge, how much, and the other door is how the business administration to charge, how much.

Third, the core of the new rules: the virtual implementation of hierarchical management before real

Of course, all of the above discussion, mainly from the shop owner perspective of the new management approach, the focus is bound to be online shop "real-name" on the shop owner of the impact of the impact of the focus on how to charge and how much the charge on the issue.

However, from a more comprehensive point of view, Chen Yongdong that the core of the new management approach should be two: background real-name front desk virtual, as well as the hierarchical management of online shop.

First, the background real name, the front virtual should be the basic operating mode of the Future shop. I think, the current "real-name" is actually the backstage, the front desk can still use virtual names (or nicknames). The General Administration of commerce and Industry said in response to the reporter, "Network commodity trading is in the transaction between the parties do not understand, during the process of not meeting to complete." Therefore, the important prerequisite to protect the legitimate rights and interests of consumers is to take effective measures to ensure that the ' virtual subject ' reverts to the real subject. For this reason, a set of rules system is established in the management of the subject identification of the network commodity transaction. In which, the virtual subject is restored to the real subject is the former virtual.

Second, the upcoming implementation of the online shop "real-name" is actually a hierarchical management. This is the point, in fact, many outside the understanding is not enough. New management approach, "through the network to engage in commodity transactions and related services can be a legal person, other economic organizations, can also be natural persons, and provide" for the temporary lack of business registration conditions, applications through the network trading platform to provide goods or services of the real identity of natural persons to review and register. " "This in fact, it is clear that the" real-name shop "of the hierarchical management of the core, that is, two types: has been registered in the industry and commerce, not enough business registration conditions. For the second, just to the network sales platform to register the "real name", the problem is mainly specific to an online shop is not enough business registration conditions, its basis sometimes often more vague.

It is important to understand these core issues, and there is an important link between the question of how to charge and how to collect.

For the first case (already registered for business registration), the "real name" has little impact on them.

In the second case, it may be that the shop does not consider themselves inadequate business registration conditions, and the authorities think they are enough to register the business conditions. Their concern is normal, because if the third situation, then at least not to the business administration to pay, charge, how to charge the problem only occurs in the shop and network sales platform (such as Taobao) between.

Therefore, for the Business Administration and network sales to provide a platform (such as Taobao, etc.), before the implementation of the management practices (and nearly one months), some specific research and explanation should be done on the above management methods, especially how to define whether the shop is sufficient for business registration and the corresponding charging policy. In addition, many shop owners have a not excessive "extravagant": in their use of shop this cost relatively low, lower carbon sales, even if enough of the industry and commerce registration conditions, its related fees and charges should be compared to the real enterprise fee standards have a larger proportion of the decline?