Shopex into business-to-business Business Poly-e-commerce long tail

Source: Internet Café Empire Net Author: Chao Fu

Recently, according to media disclosure, Shanghai Shopex Network will be launched in the near future business-to-business products, and has reached a number of large-scale enterprises to reach a strategic partnership. It is reported that the introduction of business-to-business products focused on the field of network distribution, specifically targeted at the traditional business model and its existing 330,000 users design, will change the traditional network business model, the product will be formally launched in June.

As currently the largest E-commerce solution provider, Shopex launched Business-to-business products, is undoubtedly following the acquisition of Ecshop last October 10 after another company strategic market behavior.

October 2008 Shopex wholly-owned acquisition of competitor Ecshop (including Ecshop, Ecmall, Maifou, etc.), so that it occupies the domestic e-commerce solutions services market more than 90% market, not only to promote the industry in an oligopoly, Moreover, it accelerates the scale and standardization process of the service ecosystem in this market. Now into the business-to-business business, is not only the traditional business-to-business, business and network distribution business network, integration, but also Ali, Hui Cong, Network Sheng, global resources, such as traditional closed-end business-to-business platform to launch the challenge.

Third-party data statistical analysis service technology provider CNZZ through the new E-commerce site system supplier statistical analysis found that E-commerce site total user coverage has been from 90 million to 98 million households. and E-commerce sites will be a prosperous scene, mainly because of the economic crisis prompted many small and medium-sized enterprises to actively try to cost-effective internet e-commerce to reduce consumer costs. E-commerce is gradually replacing traditional sales and buying patterns, or at least becoming a powerful complement to traditional consumption patterns. Some surveys show that even in the current global economic downturn, there are more than 50% of the domestic SMEs are willing to invest 250,000 yuan in E-commerce platform costs.

March 20, China's first landing on the Nasdaq stock market nine City Network Technology Group Limited (Nasdaq:nine), in view of the global economic downturn, decided to suspend its Tuo tuo network business. And Alibaba's four seasons operating profit is only 177 million yuan, compared to the last quarter of 364 million yuan down 51.4%. If not more than 40% of the domestic trade business has increased sharply, then Alibaba will hand over the more ugly four seasons. The domestic electronic commerce domain, is half is the sea water, half is the fire, the ice fire double day.

In the face of the economic crisis, one of Alibaba's measures is to increase investment in Taobao, and the other is to reduce the price of Chinese suppliers and the integrity of the fees, in order to ease the crisis caused by business-to-business stock market continued weakness. and the global Resources Network is also in the practice of the Ali Department, is also seeking to aggressively attack the domestic market. Economic crisis, so that the traditional business-to-business trading platform business is greatly hampered, whether the government or enterprises, 2009 years are vigorously pulling domestic demand, mining domestic trade potential, traditional ShopEx shop, it should be said that the vast majority of domestic players, ShopEx The establishment of Business-to-business platform will also play an important role in promoting the growth of domestic demand in E-commerce.

The total sales of non-bestsellers in Amazon's online bookstore are far higher than bestsellers because the number of books on its platform, particularly the non-bestseller, tends to be close to infinity, far beyond the reader's reading range; Japan DAF Digital Archive Company's photo sales download business, Apple's itunes network music download mode, Are all the long tail theory of the synthesizer, and their success is the core of the secret is: the use of open Network platform and the existence of an unlimited amount of goods to be traded, in order to maximize the satisfaction of users diversified consumer demand.

Shopex into Business-to-business business, through the platform to build, can naturally achieve the convergence of business and consumers, because so far the number of Shopex E-commerce solutions have more than 330,000, and still more than 10,000 per month the number of increasing. The huge shop provides numerous goods, gathers the product long tail, to the net buys the group to satisfy the long tail sex consumption demand, but to the Shopex business-to-business platform, then provides the long tail sex profit foundation. Should say all the shop business, not only does the demand for the business of the consumer, but also the demand for business-to-business purchases, which are not compatible with the traditional business-to-business platform or the stand-alone business enterprise, while the Shopex business-to-business platform may provide a one-stop service for the multiple requirements of these two types of enterprises, Realize B2B2C business integration, Analysys International analyst Analysys said "domestic e-commerce industry is ushering in the first round of Shuffle", "China's E-commerce enterprises will eventually form an oligopoly competition", Shopex into business-to-business will undoubtedly aggravate the speed of this round shuffle.

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