Shopping cart Recovery (shoppingcartrecovery) Best practices

When the customer adds several products to the shopping cart, or even clicks the "Checkout/Settlement" button to enter the checkout process, fill in or select
The relevant transport address, mode of transport, http://www.aliyun.com/zixun/aggregation/10694.html "> Payment methods, such as information when the halfway gave up the checkout, formed a shopping cart abandoned.

For the business, this is the most close to the opportunity to deal with the customer gave up is very regrettable, and through
Some ways to get customers back to the site to complete the shopping, is called: Shopping cart Recovery
(Shopping Cart Recovery).

After research, most of the customers who abandoned their shopping carts were new customers, and since they had never shopped on the site,
Based on a number of concerns (such as the shopping process cumbersome, high freight, service cycle longer, feel that the site is unsafe, based on
Privacy and so on) and give up shopping, and if these customers give up the shopping, often will not
Come back, the merchant will very sadly lose these potential customers.

Someone has done some analysis, if the registered user in 1 weeks without the first order, he will have a great
The odds never come back to this site (although the site can still be lured back by a variety of promotional means,
But the cost is much higher), you can test, if you registered Taobao account number, and then no hurry
To do the shopping, you will soon receive a voucher (such as 20 yuan) sent out by email from Taobao to encourage you
Shopping, because Taobao is very clear, as long as the customer reached the first shopping, he will be from suspicion to try to trust the platform,
Until you become a loyal customer on this platform.

So it is very important for the customer to finish the first shopping as soon as possible!
2ecommerce.cn
and the shopping cart recovery is to minimize the loss of shopping cart abandonment, from the actual operation, it is a very
Important and practical business.

1 Collect the customer's email address first. You can ask the customer to fill out the checkout process as soon as it starts, and the system will
Keep it in the record so that the customer is out of the way and your email is not in the mail.

2 Understand the reasons why your customers abandoned their shopping carts in the middle of the trip, and try to understand the customers ' real ideas through Internet survey.

3 by sending a beautiful shopping cart recovery help mail to customers to achieve the shopping cart recovery. Although through the call center
Also, but the cost is high, and sending messages can be automated with program time and respond faster.

4 Send Shopping Cart restore help message content to reflect your sincerity, such as "We note that you do not have to complete the order issued,
We hope to be able to provide you with our greatest help, for you to answer questions to complete the order issued. We provide the following
FAQ, please refer to, if you want to directly contact our customer service, please click on the Online Customer service link below or call me
Our free customer Service hotline, thank you! ”

5 The message content in addition to the above description text, but also need to include return to the shopping cart/checkout process shortcut links, FAQ,
Online customer service, call center number, etc.
At the end of the message do not forget to attach the option of unsubscribe, in order to cause dissatisfaction to customers, think this is spam.

6 The use of automated e-mail design, must be sent within 5 minutes to the customer's mailbox, because at this time the customer may
Still online, even on your website, the iron is hot, time waits for no one.

7 through the relevant technology to track the fast link clicks, to achieve the conversion rate of shopping, production into a report, and gradually optimize the shopping cart
Recovery policy.

8 The number of times the test sent to the mail will be more suitable for your business model. is generally sent two times for the first time in 5 minutes,
The second, issued after 1 days. But do not send too much, so that customers do not feel that this is junk mail.

9 maintain the customer's shopping cart merchandise and the information entered at checkout when the customer returns to the checkout process
No repetition required-this will be a good shopping experience for customers.

10 provide rewards (such as bonus points, coupons, etc.) to encourage customers to return to your site to complete their orders.

By carefully designing a shopping cart to recover the business model and related mails, the cost is very low, but will greatly improve your shopping cart
Conversion rates, by offering rewards that have proven to be the most limited shopping cart recovery strategy, are being more and more business
To use. What are you waiting for?

Transferred from 2ecommerce.cn
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