Shopping search for the sleepy

Shopping search for the sleepy

The Heart of Rock

Not long ago, Taobao announced that the public survey shopping search, the move sparked the industry's focus on shopping search. In fact, the U.S. Third-party shopping search Bizrate has become the largest E-commerce distribution center in the United States. and Taobao together into shopping search and Baidu, Google, Youdao.

Shopping search will generally be generated from three types of enterprises: first, E-commerce sites to build their own shopping search and open to the entire network; second, third-party internet companies to do vertical search, and its third, Baidu and other search engine providers to provide shopping search. So who does the future of shopping search belong to?

An analysis of the advantages and disadvantages of e-commerce website's self-built shopping search

We see Taobao is building their own shopping search, will be independent of the shopping search box, currently only able to search Taobao sellers information, search results and Taobao above the search results are exactly the same. Taobao announced that the full web search in the test, will soon be open to the public.

Taobao Shopping search advantage is its own seller resources, as well as the use of Taobao Open API interface E-commerce site. And this advantage is the biggest drawback of Taobao shopping search. As Taobao's own main business is E-commerce shop platform, so Taobao if the whole network shopping search, then pat, excellence, Amazon and other e-commerce sites will take the shielding Taobao shopping search methods to avoid Taobao shopping search to crawl their own information and other competitive intelligence.

If you can not conduct a full web search, Taobao shopping search can not be called shopping search, because it is based on Taobao's own online store resources to retrieve.

Analysis of the advantages and disadvantages of vertical shopping search

At present, China's several vertical shopping search companies are crawling major e-commerce shop information, which includes Taobao, Pat, when, excellence and other E-commerce website information. The advantages and disadvantages of the third party shopping search are as follows:

The biggest advantage is that there is no competitive relationship with the search content, so it is easy to get content. The disadvantage is that these vertical third-party shopping search companies in the capital and research and development strength can not be compared with Taobao, Baidu, Google, Youdao and so on, at the same time in the brand is also difficult to achieve rapid popularization. This means that this kind of shopping search in front of "money" is very easy to lose the principle. Driven by the interests of the third party shopping search is very easy "mercenary", thus losing the fairness of shopping search, also lost value.

In addition, shopping search not only have parity function, for business is also a good promotion and propaganda positions, so the Third-party shopping search company How to ensure that the user recommended shops are honest and reliable, and the best price, it is difficult to guarantee.

Analysis of the pros and cons of general search engine providers

General search engine into the shopping search, has been the trend, Google and Youdao have launched a shopping search. But the author of Google, Youdao shopping search is not optimistic. Because shopping search is based on comparison shopping, this kind of search engine only provides the product information search, and carries on the comparison of the commodity information, including "compares the shopping" and "The comparison shopping" the characteristic.

But this is not the ultimate shopping search, after all, this kind of shopping search only provides clues to goods, but do not sell goods. Therefore, only in the consumer before shopping, but can not directly achieve the results of shopping. The ultimate shopping search should be to help retrieve merchandise information, prices, transactions and other information, so that consumers directly to complete the shopping.

And Google, Youdao there is no E-commerce platform, so the task of building the ultimate shopping search fell on Baidu, Baidu should rely on "Baidu Search + Baidu" Breakthrough shopping search can not achieve justice, not in the retrieval of merchandise at the same time to achieve the bottleneck of the transaction.

Conclusion: How to solve the difficulty of shopping search

First, Baidu a redefinition of the "good faith" standard. Baidu has subverted the traditional model of "good in-gap assessment" created by ebay, in the industry took the lead in the "virtual goods and physical credit separation", and by "Satisfaction" rating to evaluate transactions and other new measures, to eliminate the use of virtual goods transactions to "brush credit" behavior, has been widely adopted by the network shopping industry, become the standard. Therefore, through Baidu shopping search found in the business in good faith than other E-commerce site a lot better, which solves the fairness of shopping search problems.

Secondly, in the consumer need to buy a certain commodity, if he did not enter a Consumer-to-consumer site, then he can only use Baidu search to find buyers, and for a long time, Baidu Taobao, ebay and other sites brought a large number of clicks, Baidu has a whopping 61% of the search market share, and has been ahead. And now that Baidu has entered the Consumer-to-consumer market, so long as the search results on a little change, as far as possible, "Baidu" business information, commodity parameters, transaction records, user evaluation and other results placed in front, which can directly bring huge flow of Baidu. At the same time, can help consumers to retrieve goods at the same time, in the search results easy to achieve the transaction, greatly simplifying the online shopping steps and reduce the time to buy the net.

Again, the quality of site search for E-commerce sites is also a key factor in determining user experience. Taobao can defeat ebay is not only a free E-commerce platform, more importantly, Taobao has a convenient site search, search results are ranked according to the credibility and time to rank, but due to the credibility of serious hype , there are also factors of injustice in these results. Baidu has a strong search engine technology, as well as the weight of the search results analysis experience, but also implemented a new credibility accumulation system, which may help Baidu site search has a better use of experience.